A familiar name is coming back to Canadian retail next year, as Hudson's Bay Company plans to revive Zellers in 2023.
In a statement, HBC announced that a new Zellers e-commerce website – Zellers.ca – will launch in early-2023 with apparel, furniture, home décor, housewares, pet accessories, small appliances and toys, along with a new Zellers house-brand. In addition, the company will expand Zellers' brick-and-mortar footprint inside Hudson's Bay stores, similar to the Zellers pop-up spaces in Burlington, Ontario and Anjou, Quebec that opened last year.
Hudson's Bay did not specify how many brick-and-mortar Zellers they plan to open, but the company noted that they plan to have a presence in most major cities across Canada.
"We know how special Zellers is in the hearts and minds of people in Canada," said Zellers Chief Business Officer Adam Powell. "Zellers is a brand deeply rooted in the Canadian experience. Spanning generations, people hold distinct connections to Zellers through shared experiences with family and friends, and we look forward to building on that in the future."
The revival of Zellers comes over a decade after the brand became effectively extinct in Canada, after the chain sold off most of their store leases to Target Corporation in 2013 for their doomed Canadian expansion. Despite its decline, the brand still maintains a loyal following and routinely surfaces as a trending topic on social media.
Hudson's Bay has also noted that the Zellers revival will come with a "refreshed identity" for the brand and it's unknown if Zellers' beloved mascot Zeddy will be part of the revival. The bear was last seen in 2012 after being abandoned in the Canadian wilderness and could not be reached for comment.
Source: Hudson's Bay Company