Zellers Unveils 25 New Locations for 2023 Revival
By Simon Hung
January 18, 2023The Zellers comeback is one step closer to reality, as the chain has unveiled 25 locations across Canada where you'll find their new in-store experience this spring.
News of a Zellers revival first surfaced last August, after Hudson's Bay Company – owners of the Zellers trademark – announced plans to bring back the beloved brand in 2023. Since then, the company has re-launched the Zellers.ca website and began posting on several social media platforms like Facebook, Instagram and Twitter.
Here's where you can visit a Zellers location later this year – all 25 locations will be within existing Hudson's Bay stores.
British Columbia
- Abbotsford – 7 Oaks Shopping Centre
- Kamloops – Aberdeen Mall
- Surrey – Guildford Town Centre
- Vancouver – Pacific Centre
Alberta
- Calgary – Sunridge Mall
- Edmonton – Kingsway Garden Mall
- Medicine Hat – Medicine Hat Mall
- Saskatoon – Midtown Plaza
Manitoba
- Winnipeg – St. Vital Centre
Ontario
- Burlington – Burlington Mall
- Cambridge – Cambridge Centre
- Kingston – Cataraqui Centre
- London – White Oaks Mall
- Mississauga – Erin Mills Town Centre
- Ottawa – Rideau Centre
- Ottawa – St. Laurent Centre
- Scarborough – Scarborough Town Centre
- St. Catharines – The Pen Centre
Quebec
- Anjou – Galeries d'Anjou
- Gatineau – Les Promenades Gatineau
- Quebec City – Les Galeries de la Capitale
- Rosemère – Place Rosemère
- Sherbrooke – Carrefour de l'Estrie
Nova Scotia
- Dartmouth – Micmac Mall
- Sydney – Mayflower Shopping Mall
The Zellers in-store experience will occupy approximately 8000-10,000 square feet of retail space, with Zellers' signature red and white branding and a curated selection of apparel, home décor, toys, baby and pet products.
Zellers' in-store and online shopping experiences will launch simultaneously and a precise launch date was not provided, aside from a general timeframe of "this spring".
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Source: Hudson's Bay Company
Showing 40 Most Recent Comments
View allFor some Bay customers in larger centers though, I suspect it cheapens the Bay brand when compared to Holts, Simons and Saks 5th Avenue. If I were HBC I would leave the stores at Yorkdale and Sherway in Toronto without Zellers, but what do I know!
*excluding clearance outlets @ Londonderry and Eglinton Square
BurnabyNow reports:
End of an era: The first mall-based Hudson’s Bay is shutting down in Burnaby
Hudson's Bay Co. shaped Lougheed Town Centre as we know it.
This store is 125,400 sq. ft. and is leased.
Not been to Ottawa’s Rideau Centre since before Covid … and Nordstrom left
Dont know what’s going on there these days … Nordstrom was in the OLD Eatons come Sears space … at the opposite end of the mall (technically … The Bay is a separate building across the street connected by an enclosed pedestrian overpass )
A full size Zellers in the Nordstrom space … would be be an awesome new anchor … thats tho only if the NEW Zellers is anything like the OLD Zellers
As of yet, I’ve not seen this 2023 reincarnation
Look at Ottawa, there are 4 Bays in that City
Rideau, St Laurent, Orleans, and Bayshore
All 4 Stores by all accounts perform well
Ottawa being one of the richest cities in Canada (average family income )
Zellers will be in high traffic Rideau Centre
As well the 2 stores in the East end of the city … St Laurent & Orleans
But … Zellers won’t be at Bayshore … in the west end
(I honestly thought it would be a huge factor in all 4 stores)
Strange … in that the absolute last Zellers store in Canada was in Nepean … just a few miles from Bayshore
Historically … lots of for Zellers in the National Capital Region (both sides of the Ottawa River )
Londonderry Shopping Centre In Edmonton Adding Tenants, Hudson’s Bay Store Downsizing And Remaining Open
Needed to copy and paste it to get it work
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From a corporate perspective it's great: take out all the full-service departments that require a lot of staffing (deli, HMR, bakery, meat, fish, floral) and replace it all with prepackaged food. Transfer or buy out the expensive long-term labour. And while FreshCos are unionized, UFCW has complained in the past that the contracts aren't as attractive as those covering the previous Safeway stores in those same locations.
It's only stores that are underperforming and/or being considered for closure that will get the Zellers popup as a test in advance of potentially converting the entire store.
<img src="https://upload.wikimedia.org/wikipedia/ ... go.svg.png" alt="Zellers - Wikipedia"/>
It's supposed to be like
<img src="https://cdn.worldvectorlogo.com/logos/zellers-1.svg" alt="Zellers Vector Logo - Download Free SVG Icon | Worldvectorlogo"/>
Zellers is skipping:
Lougheed Town Centre (Burnaby)
Metropolis at Metrotown (Burnaby)
Coquitlam Centre
Orchard Park S.C. (Kelowna)
Richmond Centre
Park Royal Centre (West Vancouver)
Oakridge Centre (Vancouver) – temporarily closed
Villiage Green Centre (Vernon)
Mayfair S.C. (Victoria)
Banff – closing soon
Calgary Downtown
Chinook Centre (Calgary)
Market Mall (Calgary)
Southcentre Mall (Calgary)
Londonderry (Edmonton) – closing soon
Southgate Centre (Edmonton)
West Edmonton Mall
Polo Park (Winnipeg)
Woodbine Centre (Etobicoke)
Lime Ridge Mall (Hamilton)
Maisonville Place (London)
Markville S.C. (Markham)
Square One (Mississauga)
Oakville Place
Bayshore Centre (Ottawa)
Hillcrest Mall (Richmond Hill)
Centerpoint Mall (Toronto)
Fairview Mall (Toronto)
Eglington Square Centre (Toronto)
Sherway Gardens (Toronto)
Yorkdale (Toronto)
Conestoga Mall (Waterloo)
Carrefour Laval
Centre Laval
Fairview Pointe-Claire
Rosemère Place
Again, I think they're dumping stock and restructuring.
Maybe they'll return to Zellers so they don't have to pay their staff that much money. Last I heard, The Bay employees were unionized and make good money w/benefits. Most retail companies strive to pay Minimum Wage and no benefits, layoff older employees for foreign students to save even more money due to gov't programs, etc... I'm certain this is the aim for a dumpy store like Zellers to take over and then the riffraff will have somewhere to buy their lottery tickets, spam, cigarettes and muscle shirts all in one place
Name brand merchandise doesn't seem to sell well anymore, especially since Canadians are in debt up to their eyeballs.
We stopped in the Ottawa Bay on vacation, and its a pretty big store, but the Zellers looked just as sad as our locations here.
Many stores in the "Mall" structure will have problems with declining foot traffic and higher rent. Don't think HBC/Zellers will be much different.
In a Decade, the "Mall" might just be higher margin stores like Apple, Jewelry/smartphone type stores, resembling a strip mall in the US.
https://kitchener.citynews.ca/2023/07/1 ... kitchener/
Ahh, putting it in the classic decrepit Hudson's Bay store, with its chronically nonfunctioning escalators, and permanently unfinished basement. Is it just me, or is this Zellers nostalgia stunt like watching Sears go down the drain all over again?
Hudson’s Bay says that having two department stores in the relatively small city of Burlington is no longer necessary, and that a Zellers pop-up will also be opening in the Hudson’s Bay store at Burlington’s Mapleview Centre this summer to serve the community as well.
from https://retail-insider.com/retail-insid ... exclusive/
Fundamentally, unless Zellers gets multiple more customers than The Bay, they won't be able to sustain those rents.
Or silly...people got excited that a CAD $175 chair is also available on the Australia K-Mart website for CAD $72 equivalent. I presume the extra $100 is the shipping cost to Canada from China? You're not getting value anyway, just a built-in shipping bill. https://zellers.thebay.com/product/anko ... D=93100680
I was left with no good feelings about the Anko stuff.
Oh, and that Kingsway walmart is terrible. Oddball selection, weird layout, lack of stock, no price scanners, no real checkouts and just has an odd feel to it.
Does anyone want to play the Zellers lottery to see how long it lasts?
Target failed because of a horrible launch with IT problems and an inventory control system so out of whack that the stores were running on empty while at the same time Target was having to lease extra space because its DSCs were bursting. The market for them was there, however. I firmly believe that if they had committed as long as Nordstrom in Canada, they would have been making money. Sticking it out only 18-24 months in a brand-new market while having lost the first year to a bad launch was ridiculous. (Yes, Nordstrom also failed despite patience and investment, but there are far fewer Canadian consumers at the top end of the market than the entry-level, and Canadian retailers at the upper end of the market are better at what they do than Nordstrom was probably expecting.)
I think Walmart really developed an odour during the "Extreme Couponing" era when it seems there were gc rewards for Best Drama Queen Performance at Customer Service every hour. Our Walmart had a cop car with its cherries flashing outside at all hours. They didn't invest in security, they tried to pass things onto the cops, and every WM visit was a new amazing tale. Animals!
Our WM has rehabilitated itself since. It's better to shop at but there is a certain cut-off point in quality that Target surpassed.
Target was a more couth experience with higher prices. I would see something I liked, end up visiting it regularly, noting there was no other stock & it was absolutely not moving at the price it was at. I windowshopped until liquidation. I don't know how Zellers could duplicate this experience for me without failing too.