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When is Amazon Prime Day in Canada?

When is Amazon Prime Day in Canada?

By Simon Hung

Amazon Prime Day is one of the most-anticipated shopping events in Canada and has quickly grown to become the #3 biggest event on RedFlagDeals after Black Friday and Boxing Day. Due to its undeniable popularity and enormous levels of hype, you might be asking yourself – When is Amazon Prime Day?

Amazon Canada held Prime Day 2022 on July 12 and 13 and the event was a huge success for Amazon, as the company announced afterwards that it was the biggest Prime Day ever. Prime Day 2022 was also the first time Amazon held their flagship shopping event in Canada since 2020, after the event was cancelled in 2021 due to pandemic-related shipping and supply chain concerns.

Prime Early Access Sale

On September 26, Amazon officially announced the details for their first-ever Prime Early Access Sale (colloquially called Prime Day 2), a two-day shopping event scheduled on October 11 and 12 in Canada.

The event will be similar to the first Prime Day and access is available exclusively for Amazon Prime members, with deals on top holiday gifts from adidas, Hasbro, iRobot, LEGO, Samsung and more. Rumours have been swirling about a second Prime Day since June and this will mark the first time the company has ever held two separate Prime-only sale events in a single calendar year.

What's Amazon Prime?

Amazon Prime is a subscription service with perks including free shipping on most orders and access to Amazon's suite of entertainment services including Prime Video, Prime Music, Prime Gaming and others. Subscriptions are available on monthly or annual terms and free 30-day trials are available – all subscription levels will have access to Prime Day deals.

What's Prime Day?

Prime Day is Amazon's worldwide shopping event held exclusively for Prime members, originally as a one-day event from 2015-2017, then shifting to a two-day event since 2018. Prime Day is typically held in mid-July, with notable exceptions coming in 2020 and 2021 due to the COVID-19 pandemic.

What's the Deal?

Prime Day deals are a mystery until the event starts, but Amazon usually releases a sneak peek before each event. In recent years, it's been a near-certainty that you'll find the lowest prices of the year on first-party devices like Echo speakers and Fire TV streaming sticks, along with significant discounts on products like Instant Pot cookers, rarely-discounted LEGO sets, computer components, video games and much more.

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    • They used to have price protection years ago but they dropped it. Like the last ice age, it's gone.
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    • Anybody know the deal with Amazon.ca price protection? I want to buy a couple of Fire HD 8 tablets for the kids, but the timing of Prime Days is too close to one of their birthdays so I can't wait. If they cut the price on the tablet for Prime Days, what are the chances customer support will refund the savings?
      ZERO
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    • Anybody know the deal with Amazon.ca price protection? I want to buy a couple of Fire HD 8 tablets for the kids, but the timing of Prime Days is too close to one of their birthdays so I can't wait. If they cut the price on the tablet for Prime Days, what are the chances customer support will refund the savings?
      Amazon is known to not grant price protection.
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    • Anybody know the deal with Amazon.ca price protection? I want to buy a couple of Fire HD 8 tablets for the kids, but the timing of Prime Days is too close to one of their birthdays so I can't wait. If they cut the price on the tablet for Prime Days, what are the chances customer support will refund the savings?
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    • I'm fairly certain that it is being held in Canada. Amazon.ca mentions Prime Days in the home page.
      Yes, Prime Day is July 12-13th in Canada.

      My post was in reference to the article posted by Mobile Syrup about the possibility of a second Prime Day event happening later in the Fall.
      We don't know if Amazon Canada will be included in that one.
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    • So who knows.
      I'm fairly certain that it is being held in Canada. Amazon.ca mentions Prime Days in the home page.
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    • It’s worth noting that the report doesn’t explicitly mention that the event will take place in Canada as well, though considering that the last two Prime Days were delayed and cancelled in Canada, it would be prudent for Amazon to offer the event to shoppers North of their border.
      So who knows.
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    • Will probably participate, but will cancel subscription right after due to the $20 increase in annual subscription.
      Still worth the convenience, I could order something before or when I get to work and it'll arrive the same day usually.

      Split across a couple friends, it minimizes the price.
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    • Interesting. My email was not a reminder, it was a notification that a 30-day Prime trial has been activated on my account, without me actually activating it.
      If you had subscribed before whether on trial or paying, and cancelled it, this would be marking the year after you last subscribed. Basically telling you that you are eligible for trial again. If you've never subscribed...what are you waiting for? LOL j/k. If you've never subscribed, who knows, might just be random.

      Anyway, to me, the Primal subscription is worth it just for the video streaming. After they added that in Canada, that's when I subscribed. Being able to purchase things randomly/on a whim without hitting the free shipping amount or whatever is just gravy. Given it's half the price of US Prime, it's not bad. We don't get everything they do but TBH they don't get that much more and theirs is a lot more $$$. They have Household which is nice but two people can have independent Prime subscriptions here, and be paying the same thing as a single US subscription anyway.
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    • They probably are letting you know to maximize Prime Day sales. However, this isn't new as far as I know.
      For years, Amazon has offered a 30-day trial to Prime. In fact, it resets every 365 days.

      So some people here on RFD only activate their free Prime trial during Prime Day each year and then just cancel after Prime Day is over.

      If they are sending out emails now to remind people that they have a free trial of Prime available, you're probably right and it's probably related to Prime Day and they want to maximize their sales.
      Interesting. My email was not a reminder, it was a notification that a 30-day Prime trial has been activated on my account, without me actually activating it.
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    • Got an email today saying I'm getting a 30 day free trial to Prime, didn't actually sign up for it, they must be doing it on their end now, anyone else get this? Maybe they're doing it to maximize Prime day sales?
      They probably are letting you know to maximize Prime Day sales. However, this isn't new as far as I know.
      For years, Amazon has offered a 30-day trial to Prime. In fact, it resets every 365 days.

      So some people here on RFD only activate their free Prime trial during Prime Day each year and then just cancel after Prime Day is over.

      If they are sending out emails now to remind people that they have a free trial of Prime available, you're probably right and it's probably related to Prime Day and they want to maximize their sales.
    • Report Post
    • Got an email today saying I'm getting a 30 day free trial to Prime, didn't actually sign up for it, they must be doing it on their end now, anyone else get this? Maybe they're doing it to maximize Prime day sales?
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    • Just saw the banner on Amazon's home page and came looking for this thread.

      Hope we see some good things this year considering they didn't even bother with a Prime Day last year.
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    • So like, what is usually good on sale then?

      Electronics?

      Or?
      Amazon branded stuff like Amazon basics and essentials.
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    • Will probably participate, but will cancel subscription right after due to the $20 increase in annual subscription.
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    • The free games list for Prime members through Prime Gaming has been announced:

      Games available on July 12–13 during Prime Day 2022:
      GRID Legends
      Mass Effect Legendary Edition
      Need for Speed Heat
      Star Wars Jedi Knight — Jedi Academy
      STAR WARS Jedi Knight II — Jedi Outcast
      STAR WARS Republic Commando

      Games available from June 21 through July 13:
      10 Second Ninja X
      8Doors: Arum’s Afterlife Adventure
      Addling Adventures
      Bang Bang Racing
      Clouds & Sheep 2
      Death Squared
      Fatal Fury Special
      Giana Sisters: Twisted Dreams
      Gone Viral
      HUE
      Manual Samuel
      Metal Slug 2
      Metal Unit
      Pumped BMX Pro
      Puzzle of the Year — 10 Pack
      Rain World
      Road Trip — 3 Pack
      Samurai Shodown II
      Serial Cleaner
      The Crow’s Eye
      The Darkside Detective
      The King of Fighters 2000
      The King of Fighters 2002
      The Metronomicon: Slay the Dance Floor
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    • So like, what is usually good on sale then?

      Electronics?

      Or?
    • Report Post
    • I hope there's a PS5 bundle.
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    • I know the deals are usually lukewarm at best and we've had great deals throughout the year, but I will give amazon credit that they have, in few short years, overtaken our Boxing Day hype. I'm more excited about these deals (maybe its just the fact that the variety is all in one place?) over Boxing day deals.
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    • Press release

      Save the Date: July 12 & 13—Prime Day Returns Offering Amazon’s Lowest Prices Ever on Select Products
      https://press.aboutamazon.com/news-rele ... ons-lowest
      Early deals start June 21 and the two-day savings event includes must-have brands such as Beats, Casper, iRobot, and SharkNinja; fashion styles from Amazon Essentials, Levi’s and Adidas; and deep discounts on select products from Sony, Bose, and more

      Customers can also win prizes by supporting small businesses – from June 21 through July 11, for every $1 (excluding taxes and fees) spent on eligible small business products, customers will receive a chance to win Amazon.ca eGift cards

      Customers in and around the Toronto area are invited to Shop Small for Prime Day at Yonge and Dundas Square on the evenings of July 12 & 13, where they can win prizes and shop deals in-person from local businesses selling on Amazon.ca via QR codes on the Amazon Mobile Shopping App
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    • Quite a few retailers overstocked on some items so look out for deals all over:
      America’s Inventory Glut Might Be Great for Overstock
      The online retailer will have a lot of goods to choose from as chains like Walmart and Target try to sell excess merchandise.
      https://www.bloomberg.com/news/articles ... rstock-com

      May be less applicable to Amazon as they tend to have more efficient logistics.
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    • Honestly I am looking forward to about a month after Prime Day as well...hoping many returns stock the Warehouse Deals nicely.
      Now that's big brain thinking! :lol:
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    • I think we are past all the covid hassles & extreme supply shocks.

      Honestly I am looking forward to about a month after Prime Day as well...hoping many returns stock the Warehouse Deals nicely.
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    • Hopefully they don't cancel it in Canada again.

      *edit*

      They did not. 😁
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