Amazon Prime Day is one of the most-anticipated shopping events in Canada and has quickly grown to become the #3 biggest event on RedFlagDeals after Black Friday and Boxing Day. Due to its undeniable popularity and enormous levels of hype, you might be asking yourself – When is Amazon Prime Day?
Amazon Canada held Prime Day 2022 on July 12 and 13 and the event was a huge success for Amazon, as the company announced afterwards that it was the biggest Prime Day ever. Prime Day 2022 was also the first time Amazon held their flagship shopping event in Canada since 2020, after the event was cancelled in 2021 due to pandemic-related shipping and supply chain concerns.
Prime Early Access Sale
On September 26, Amazon officially announced the details for their first-ever Prime Early Access Sale (colloquially called Prime Day 2), a two-day shopping event scheduled on October 11 and 12 in Canada.
The event will be similar to the first Prime Day and access is available exclusively for Amazon Prime members, with deals on top holiday gifts from adidas, Hasbro, iRobot, LEGO, Samsung and more. Rumours have been swirling about a second Prime Day since June and this will mark the first time the company has ever held two separate Prime-only sale events in a single calendar year.
What's Amazon Prime?
Amazon Prime is a subscription service with perks including free shipping on most orders and access to Amazon's suite of entertainment services including Prime Video, Prime Music, Prime Gaming and others. Subscriptions are available on monthly or annual terms and free 30-day trials are available – all subscription levels will have access to Prime Day deals.
- Amazon Prime 30-day trial – free for first-time members
- Amazon Prime subscription – $9.99 per month or $99.99 per year
- Amazon Prime Student subscription – $4.99 per month
What's Prime Day?
Prime Day is Amazon's worldwide shopping event held exclusively for Prime members, originally as a one-day event from 2015-2017, then shifting to a two-day event since 2018. Prime Day is typically held in mid-July, with notable exceptions coming in 2020 and 2021 due to the COVID-19 pandemic.
- 2022 – July 12-13, October 11-12
- 2021 – June 21-22 (cancelled in Canada)
- 2020 – October 13-14
- 2019 – July 15-16
- 2018 – July 16-17
- 2017 – July 11
- 2016 – July 12
- 2015 – July 15
What's the Deal?
Prime Day deals are a mystery until the event starts, but Amazon usually releases a sneak peek before each event. In recent years, it's been a near-certainty that you'll find the lowest prices of the year on first-party devices like Echo speakers and Fire TV streaming sticks, along with significant discounts on products like Instant Pot cookers, rarely-discounted LEGO sets, computer components, video games and much more.