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Tim Hortons Rolls Out Changes to their Rewards Programs

Tim Hortons Rolls Out Changes to their Rewards Programs

By Kate Musgrove

Starbucks made big changes to their Starbucks Reward program last week, and as of February 21, 2023, Tim Hortons has a new rewards program with different redemption levels -- and a new formula for earning points!

Here's a look at what's new:

Previously, Tim Hortons customers earned 10 points per visit -- no matter how much they spent. Customers will now earn 10 points per $1 spent. This is a nice change if you tend to spend a lot per visit at Tim Hortons. However, the redemption levels have changed significantly. Here's what you'll get now:

  • Redeem 300 points for: Classic Donuts, Specialty Donuts, Hashbrowns, and Cookies
  • Redeem 400 points for: Brewed Coffee, Tea, Dream Donuts, Bagels, and Baked Goods
  • Redeem 600 points for: Hot Chocolate, French Vanilla, Iced Coffee and Wedges
  • Redeem 800 points for: Real Fruit Quenchers, Cold Brew, Classic Iced Capp, Box of 10 Timbits, Yogurt, Frozen Beverages and Espresso Drinks
  • Redeem 1100 points for: Breakfast Sandwiches and Soups
  • Redeem 1300 points for: Farmer’s Wrap, BELT, Lunch Sandwiches and Chili
  • Redeem 1800 points for: Loaded Bowls & Wraps

This differs from their old redemption levels. This is what you could get prior to February 21, 2023:

  • Redeem 50 points: Classic Donuts, Cookies, Hashbrowns,
  • Redeem 70 points: Brewed Coffee, Tea, Dream Donuts, Bagels, and Baked Goods
  • Redeem 100 points: Classic Lemonade, Hot Chocolate, French Vanilla, Iced Coffee, Wedges
  • Redeem 140 points: Real Fruit Quenchers, Cold Brew, Classic Iced Capp, Frozen Beverages and Espresso Drinks, Box of 10 Timbits, Yogurt
  • Redeem 180 points: Breakfast Sandwiches, Soup
  • Redeem 220 points: Farmer’s Sandwich, BELT, Lunch sandwiches or chili

With the old program, you'd earn a free coffee after seven visits, since you accumulated 10 points per visit. If you were buying a regular coffee at each visit, you could earn this reward with as little as $15. With the new program, you'd need to spend $40.00 to get the 400 points for a free coffee. Now, if you have big orders at Tim Hortons, you'll find yourself accumulating points much more quickly under the new program rules.

How does this compare to other coffee rewards programs? Starbucks just increased the amount of stars required to get a free coffee to 100 (it was previously 50 stars). Users earn 1 star per dollar spent (unless they are ordering through the Starbucks app with a Starbucks gift card -- then they'll earn 2 stars per dollar spent). So you'll have to spend quite a bit more to earn a coffee at Starbucks. But the McDonald's MyMcDonald's program gives customers 100 points per dollar spent, and you can redeem 20,000 points for a free coffee. That means you need to spend $20.00 to grab that reward, and that's a better return on spending than you're getting at Tim Hortons or Starbucks!

In general, though, the best coffee rewards program is the one offered by the restaurant you like best!

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    • Oooo shared so many times. Everytime i read, i live vicariously through this article. Can you imagine? I picture myself in their foot steps.
      Yay! $10k win! Its real! It says right there. Im not dreaming right?
      Yah buddy. It says you won $10k.
      Then they cancel it. What a buzz kill!
      Yeah I'd honestly consider suing. You want to cheap out by going full digital, this is one of the risks. In the old days if they somehow accidentally misprinted a $10k winner and tried to weasel out of it I think any reasonable person would tell them to get ****.
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    • Oooo shared so many times. Everytime i read, i live vicariously through this article. Can you imagine? I picture myself in their foot steps.
      Yay! $10k win! Its real! It says right there. Im not dreaming right?
      Yah buddy. It says you won $10k.
      Then they cancel it. What a buzz kill!
    • Report Post
    • Tim's owes public, customers an explanation for false $10,000 wins, expert says <--- :o
      Source?
    • Report Post
    • Tim's owes public, customers an explanation for false $10,000 wins, expert says <--- :o
    • Report Post
    • Tim's owes public, customers an explanation for false $10,000 wins, expert says <--- :o
    • Report Post
    • The point system really sucks I like it the old way so I am going to start buying my coffee at irving no head ackes and no problems good bye tim hortons for me until they bring the old way back
    • Report Post
    • What city if you don't mind me asking?
      I'm in the Okanagan, BC. I can tell you it's the same throughout most of BC. I have no idea what it's like in other provinces but I'm sure it differs.
    • Report Post
    • All my local Tim Hortons have been sold and taken over by people that don't know the food, don't know the service industry and don't care about cleanliness. It's not just Tim Hortons either, it's basically every fast food restaurant, gas stations and more.

      The level of service quality has fallen off a cliff. It's disgraceful and has become a reason for me to stop spending money at ANY of these places. Points programs are a simple way to trick people into coming back. Some fall for it, some don't. For me, the rewards programs are irrelevant, the quality of service is so far below acceptable that I am no longer a customer.

      My wife asked for a coffee 2 days ago, since TH was next door to a grocery store I was at I grabbed her a coffee from Tims. There was garbage overflowing from waste bins, garbage on the floor where you pick up your order. It was disgusting. If they care that little about the front of the house, imagine what it's like in the back.
      What city if you don't mind me asking?
    • Report Post
    • All my local Tim Hortons have been sold and taken over by people that don't know the food, don't know the service industry and don't care about cleanliness. It's not just Tim Hortons either, it's basically every fast food restaurant, gas stations and more.

      The level of service quality has fallen off a cliff. It's disgraceful and has become a reason for me to stop spending money at ANY of these places. Points programs are a simple way to trick people into coming back. Some fall for it, some don't. For me, the rewards programs are irrelevant, the quality of service is so far below acceptable that I am no longer a customer.

      My wife asked for a coffee 2 days ago, since TH was next door to a grocery store I was at I grabbed her a coffee from Tims. There was garbage overflowing from waste bins, garbage on the floor where you pick up your order. It was disgusting. If they care that little about the front of the house, imagine what it's like in the back.
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    • They've become cheap and ridiculous
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    • Gonna use up the reward points and then off I go to McD's....tim Horton rolling in his grave right now!
      McD's points program would be great if it didn't expire. Same with TH.
    • Report Post
    • hi all,
      i activated 2x the points offer on all eligible transactions (transaction being more than $0.10) this week. i activated it before 10am, then an hour later, I paid for a small coffee and extra large tea, paid $4.14 (= $3.94 plus gst). i only got 49 points. i think i should have gotten 78 points - can anyone confirm this? - if you also have same 2x points offer and how many points you got when you bought something? TIA
    • Report Post
    • Gonna use up the reward points and then off I go to McD's....tim Horton rolling in his grave right now!
    • Report Post
    • I didn’t check my balance yesterday but my balance is showing up now. Check again?
      Still $0 for me
    • Report Post
    • Yup. My Tim's gift card info was removed and balance down to $0.

      I can't remember how much I had because I don't go regularly, but I think it was at least $10.
      For those with the same issue: I contacted Tim's technical support and apparently this is a known issue. They say that the balance should still work when you make a purchase through the app, even though the balance in your account still shows as $0.
      I didn’t check my balance yesterday but my balance is showing up now. Check again?
    • Report Post
    • Yup. My Tim's gift card info was removed and balance down to $0.

      I can't remember how much I had because I don't go regularly, but I think it was at least $10.
      For those with the same issue: I contacted Tim's technical support and apparently this is a known issue. They say that the balance should still work when you make a purchase through the app, even though the balance in your account still shows as $0.
    • Report Post
    • Did anyone else see their Tim Card balance (i.e. when you add your gift cards) turn to $0? I swear I had more than 30 left and today it's showing $0. What a joke.
      Yup. My Tim's gift card info was removed and balance down to $0.

      I can't remember how much I had because I don't go regularly, but I think it was at least $10.
    • Report Post
    • Did anyone else see their Tim Card balance (i.e. when you add your gift cards) turn to $0? I swear I had more than 30 left and today it's showing $0. What a joke.
    • Report Post
    • 😀 trying to send myself a gift of my points for baked goods of 70 points. System says something is wrong. Can I do it.!!
    • Report Post
    • Last day to get a decent amount of points on small purchases before Massive devaluation on new purchases.
    • Report Post
    • Anyone miss R-R-R-Roll up the rim to win?
    • Report Post
    • HUGE devaluation coming next Tuesday (on new purchases)
    • Report Post
    • Tim’s has also taken great care (since the penny was eliminated) to make sure that all individual item prices end up having to “round up” after tax, so that they always win when someone pays cash…. (Obviously some exemptions with a multiple item purchase but they are few and far between)

      What a joke.
      Definitely using up all my points before the “conversion”kicks in and I get screwed out of point value.
      Keep those points until after conversion as you will end up ahead (albeit only slightly). Do the math. Your current points get converted at 6.2X so you will end up ahead. See post #11.
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    • Same thing with Ice Capps….

      Right now buying 14 Ice Capp’s will allow me to redeem for 1. (Which is already $56)
      Under the new system it will take 20 purchases taking the dollar value up to $80 to get 1 free ice Capp.

      Redemption value going from 140 to 800…
      That’s over a 5.5 Multiplier!!

      Tim’s has also taken great care (since the penny was eliminated) to make sure that all individual item prices end up having to “round up” after tax, so that they always win when someone pays cash…. (Obviously some exemptions with a multiple item purchase but they are few and far between)

      What a joke.
      Definitely using up all my points before the “conversion”kicks in and I get screwed out of point value.
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  • sdg
    • Yeah, it's pretty bad. Waiting to see what their offer game will be like. If there are frequent enough offers to earn more points, it might not be so bad, but I don't count on it.

      I'm surprised coffee costs 25% more points than baked goods, but I guess given retail pricing that makes sense.
    • Report Post
    • This rewards program deserved a new thread..

      What a joke.. spend $40.00 get a free coffee. :rolleyes:

      https://www.timhortons.ca/newtimsrewards

      Discuss!!

      I will happily delete the app and save my spending habits from going to corporate!
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    • you get more points, i dont see why people are so angry about that? makes perfect sense to me that this is a good thing? just shop as you normally do and dont think about it
      Points for redemption are also going up. I'm fine with the changes because I buy for multiple people at a time and always get some varying amount of food too, but I can see the disappointment for people who buy a single coffee each time and that's all they get.
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    • you get more points, i dont see why people are so angry about that? makes perfect sense to me that this is a good thing? just shop as you normally do and dont think about it
    • Report Post
    • Only a matter of time till they cut also - don't kid yourself
      They usually run $1 coffee a lot, I order through the app for the points anyways. Almost at 10k now.
    • Report Post
    • Moving from a points per visit to a points per dollar spent is a great move. Always bothered me how if I got lunch for me and my parents at Tims for ~ $20 I'd get the same 10 points (aside from any bonuses) that I would get when I am just getting a coffee for myself in the morning on the way to work $1.97.

      However, the devaluation is indeed disappointing. It's clear that they are attempting to reward their higher spending customers better which makes good business sense but for the person who only gets a coffee this is a nasty devaluation as you will have to spend $40 for a free coffee when currently you're getting a free coffee after spending only ~ $14 (7 x $2 for a large coffee).
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    • and just like that - Starbucks is changing theirs too!

      Free coffee is 100 stars (but now includes iced) - so basically spend $50!

      and a latte/refresher/frap/cold brew is 200 stars - so basically spend $100! (was spend $75)
    • Report Post
    • invest in thermos and make coffee at home guys,
      save the time and money spent at these joints.

      Yes get up few mins earlier and make your coffee to go.
      Do you go to the car threads and tell people to get a bike?
    • Report Post
    • I used to get 2-4+ Tims coffees a day. Now I'm down to 0-1 tops, and don't miss them a bit...
    • Report Post
    • Now waiting for McDs to do the same. Seems to be a natural evolution for points programs to just go to a points per $ system rather than categories to redeem/earn.
      They have already done it
    • Report Post
    • invest in thermos and make coffee at home guys,
      save the time and money spent at these joints.

      Yes get up few mins earlier and make your coffee to go.
    • Report Post