Latest News Sees a Spike in Traffic & Transactions Sees a Spike in Traffic & Transactions

By Kate Musgrove

This data, gathered in April 2019, shows the spike of traffic and transactions on after the onset of the COVID-19 pandemic.

Comparing April 2020 to April 2019, there was a 120% increase in ecommerce sales. also saw a 21% increase in site traffic year over year.

Here's what our readers said:

  • 84% said Shopping and Deal Community Sites had the highest amount of influence on their purchasing decisions
  • 90% Conduct some level of research before making a buying decision
  • 67% indicated that they waited for sales or coupons before making a purchase
  • 33% Rarely or never purchase something impulsively
  • 67% indicated that familiarity and quality were important factors in making a purchasing decision
  • 78% indicated they would be influenced to switch brands for a discount of 30% or more
  • 60% indicated that they intend to make a purchase within the next 48 hours

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