June 17 update: the Popeyes Chicken Sandwich has officially launched in Canada -- the sandwich is currently only available in Edmonton, with a national rollout planned for September.1
The famous Popeyes Chicken Sandwich -- the same sandwich that sparked a firestorm of media attention in the United States -- will finally be available in Canada later this year.
Originally introduced in the United States on August 12, the Popeyes Chicken Sandwich has never been available on the Canadian Popeyes menu -- the sandwich is made with a buttermilk-breaded chicken breast fillet, pickles and mild or spicy mayonnaise, all served on a toasted brioche bun. It was an instant hit, becoming so wildly popular that Popeyes completely sold out in under two weeks and it wasn’t available again in most areas until early November.
In fact, its popularity created a ripple effect in the US chicken sandwich industry, as Chick-fil-A quickly took to Twitter to try and re-assert their dominance, while rivals including KFC and McDonald’s soon launched their own chicken sandwiches, igniting the Great Chicken Sandwich War of 2019.
Popeyes has received a significant amount of praise for their remarkable sandwich, with TIME saying that "it lives up to the hype," while The New Yorker called it "the sandwich to save America." Shortly after its launch, Popeyes’ President Felipe Athayde proudly labelled it "the iPhone or Air Jordan of chicken sandwiches."
The sentiment was echoed by customers, as Popeyes reported a Q4 2019 sales growth of over 42% compared to Q4 2018, which parent company RBI primarily attributed to the success of the Chicken Sandwich.
Canadians will get to experience the hype in 2020, as a Popeyes spokesperson has confirmed to multiple news outlets that they plan to bring the hit sandwich to Canada later this year, but a specific date has yet to be determined.
Source: CTV News