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Microsoft to Close All Retail Stores in Canada

Microsoft to Close All Retail Stores in Canada

By Simon Hung

Microsoft will be permanently closing their physical retail stores worldwide, including all seven Microsoft Store locations in Canada.

In a press release issued June 26, the tech giant attributed the closures to a shift in strategy, as Microsoft will focus on retail through their digital channels and continue to sell products at third-party retailers like Best Buy and Staples.

Microsoft opened their first dedicated retail store in 2009 and operate over 100 stores worldwide, mostly in the United States with smaller presences in Australia, Canada, Puerto Rico and the United Kingdom. All Microsoft Store locations have been closed since late-March due to COVID-19.

According to The Verge, Microsoft had initially planned to close their retail stores in 2021, but the COVID-19 pandemic accelerated their plan and all stores are expected to close by the end of this year. Four locations – London, New York, Redmond and Sydney – will be re-configured into Microsoft experience centres that will not sell products.

The first Microsoft Store in Canada was opened in Toronto's Yorkdale Shopping Centre in November 2012, with more locations opening in later years in Alberta (Calgary, Edmonton), British Columbia (Burnaby, Vancouver) and Ontario (Mississauga, Toronto Eaton Centre).

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Source: Microsoft, with reports from The Verge

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    • Thanks! I did a online chat, first 2 times no follow up......last week did again and finally get email, but payment was $10 less deposit to my cheque account
      Call your local Microsoft Store - I called the Toronto Eaton Centre location (647-775-1480).. And was directed to a Microsoft call centre.

      Tell them you have a gift card for the physical store. They'll take your name, #, email address and the card number on the back (30).

      You'll get an email in 3-5 business days - I received one the following day, asking for information to setup payment. After submitting info. wait for review/ approval.. I sent my info and payee info was reviewed/ approved in a few minutes. Now waiting for my cheque.
    • Report Post
    • Anyone know the dates when this would happen in GTA? Any likely store closing sales?
      Highly doubt it, maybe discounts on fixtures but that's it
    • Report Post

    • I read somewhere MS never expected any profit from their retail stores, it was a marketing expense for them.
      This. And there is a good chance to sway the buying decision when customers see the product in person and have a salesman push a bit to convince them.
    • Report Post
    • They MS store had better service and from what I recall had some of the best xbox one bundles 2 yrs ago. They will be missed, I guess by them being strictly online they can offer better deals. They should have waited until they dropped the Xbox Series X that would have packed their stores
    • Report Post
    • Even before pandemic, I pass by their store everyday, hardly anyone inside
    • Report Post
    • Apple store experience sucks. It's crowded and way too bright. At least the one in Eaton Centre is
      "Very bright lighting on the other hand, can create heightened emotional states that cause shoppers to buy items more impulsively. "

      https://www.thelightbulb.co.uk/resource ... behaviour/
    • Report Post
    • They all tried to replicate Apple retail strategy but none of them is able to replicate Apple store experience
      Apple store experience sucks. It's crowded and way too bright. At least the one in Eaton Centre is
    • Report Post
    • Apple stores are always full of people going there to get their hardware fixed, most of whom are probably iphones and ipads. Maybe that's why MS stores seemed less popular.

      Just guessing though because that's the only time I go there and most of the people in line with me have been there for the same reason.
    • Report Post
    • Definitely. I wonder if their retail stores were even profitable?
      Exactly this. They weren't. COVID is just they excuse they needed to gracefully bow out of their silly retail experiment.
    • Report Post
    • I received better service at MS stores vs. Apple. I had a surface book that had severe screen bleeding and took it into Yorkdale, notebook was 4 months old at the time. They offered me a refreshment (coffee, tea, juice or soft drink) and looked up when I bought the notebook and offered a replacement immediately with a brand new one, unlike apple with either refurbished units or repair. These stores weren't really for sales anyways, more of a gateway to showcase what MS products have to offer (OEM and other manufacturers).
    • Report Post
    • It's too bad but not a big surprise as it was generally pretty quiet. They had good customer service though. I paid for their service package which included access to the technicians and one on one training. Sure, there are a lot of training resources online but the chance to ask questions for more details was great and saved a lot of time. Hopefully, they change their minds and keep some sort of retail presence.
    • Report Post
    • Microsoft had retail stores????
    • Report Post
    • Best Buy?
      LOL... BB is just a sales channel/distributor. Apple controls everything - marketing, pricing, etc.
    • Report Post
    • Anyone know the dates when this would happen in GTA? Any likely store closing sales?
      All stores were already closed due to COVID and simply wont be reopening.
    • Report Post
    • Yea, when ur a vertically integrated monopoly in both hardware and software, where are you gonna go but the apple store... :rolleyes:
      Best Buy?
    • Report Post
    • Anyone know the dates when this would happen in GTA? Any likely store closing sales?
    • Report Post
    • They all tried to replicate Apple retail strategy but none of them is able to replicate Apple store experience
      Yea, when ur a vertically integrated monopoly in both hardware and software, where are you gonna go but the apple store... :rolleyes:
    • Report Post
    • - via VeryNiceWebsite.net...

      "I do enjoy their PR headline: 'Microsoft Store announces new approach to retail.' The new approach: not doing retail."
    • Report Post
    • Sony closed theirs long time ago. The domino effect being accelerated by covid.
      Anyone remember IBM's retail stores? :)
    • Report Post
    • This sucks....... they had a pretty neat retail experience. I bought several laptops and xbox from there.
      Their December days of deals were pretty good. Remember lining up for free GCs etc.
      Also when they opened in Calgary they had a very very very very very long line up.... lots of doorbusters. I got the $99 Venue 8 Pro.
      The store was so packed you couldn't literally move! Imagine that in today's covid times!

      I read somewhere MS never expected any profit from their retail stores, it was a marketing expense for them.

      I hope they will expand their presence in bestbuy stores maybe? Their products are very good these days, much better than what Google can come up with!

      Will miss them.
    • Report Post
    • The malls are getting into the retail store business - somewhat. I believe one or more of the mall parent companies have made offers to acquire Forever 21. Simon is already looking at a separate deal to buy Brooks Brothers as part of a bid with Authentic Brands, owners of brands that include Forever 21, Aeropostale and Barneys.
      I believe one of them has also put an offer to acquire JC Penney. See link below.
      https://www.pymnts.com/news/retail/2020 ... -jcpenney/
      A private equity firm is making an offer to buy JC Penneys. Some of these private equity firms with cash on hand will be scavenging for some good deals. The US 'may ' be forced into another shutdown given the spike in cases. Even if open, customers may not go to malls if cases spike. If this happens, it will be the death for many more retailers.
      What happened for brooks brothers
    • Report Post
    • I believe Sears moved in to Woodward's old spot. Pretty sure the two weren't there at the same time.
      Just remembered: the food court was at the end of the fourth leg.
    • Report Post
    • Grew up going there but haven't been in nearly 25 years. It matches your description perfectly, + shaped with four jewelry stores facing each other at the center. It was also the only mall in BC that had all three of the major departments stores, Eaton's, Woodward's, and The Bay. I can't remember what the anchor tenant was down the fourth leg.
      I think Sears was the anchor tenant in the 4th leg.
    • Report Post
    • They had the best deal out of the flagship phones with no contract, during Boxing Week (Note 10+)
    • Report Post
    • Their Surface laptops are too expensive, they are much cheaper, comparable specifications alternatives from other brands.
    • Report Post
    • this is kinda sad, I actually liked the MS store, 2 of my last 3 laptops in the last 10 yrs were from there, and it was partly due to their great warranty. I spent more time and money in there than I ever did or ever will spend at an apple store.
    • Report Post
    • No Ottawa Microsoft stores, so I ignored all the MS Store specific deals. Guess I can't miss what we never had.

      Maybe now they'll offer the best deals online too so the rest of us can get them.
    • Report Post
    • Grew up going there but haven't been in nearly 25 years. It matches your description perfectly, + shaped with four jewelry stores facing each other at the center. It was also the only mall in BC that had all three of the major departments stores, Eaton's, Woodward's, and The Bay. I can't remember what the anchor tenant was down the fourth leg.
      I might have to go take a look now. I'm curious....
      Same concept. Sears, The Bay, Zellers, and Safeway for me. Obviously years ago since Zellers is gone and so is the Target that replaced it. I'm not even sure what's there now.
    • Report Post
    • Small town Alberta.
      Is Coquitlam Centre that bad? I don't really go to malls that often.
      Grew up going there but haven't been in nearly 25 years. It matches your description perfectly, + shaped with four jewelry stores facing each other at the center. It was also the only mall in BC that had all three of the major departments stores, Eaton's, Woodward's, and The Bay. I can't remember what the anchor tenant was down the fourth leg.
    • Report Post
    • Coquitlam Centre?
      Small town Alberta.
      Is Coquitlam Centre that bad? I don't really go to malls that often.
    • Report Post
    • Definitely. I wonder if their retail stores were even profitable?
      I just found out today from this thread that there used to be Microsoft physical stores!
    • Report Post
    • So I wonder what's gonna happen to all those warranties that Microsoft said they would support in store..
      they will probably just offer free pre paid labels to ship it to the service centre i mean the store was probably just shipping it out to service anyway so there just cutting out the need to pay some guy to take your drop off.
    • Report Post
    • How about their store gift cards? ❗
      frame them, they're worthless
    • Report Post
    • No word of a lie I'm pretty sure that a mall where I used to live used to be like 12% jewelry stores.
      The "center" of a + shaped mall had 4 jewelry stores facing each other. Then each arm had another 1-2.
      Coquitlam Centre?
    • Report Post
    • They all tried to replicate Apple retail strategy but none of them is able to replicate Apple store experience
      The look too.
      But like everything MS touches, it turns into a sack of poo.
      Lots of big malls are going to be looking for large spaces to be filled.

      What is going to replace all these vacancies?
      Amazon warehouse?

      Services and not goods. Things that can't be ordered online. Think pedicures, pedicures, and more pedicures.
      No word of a lie I'm pretty sure that a mall where I used to live used to be like 12% jewelry stores.
      The "center" of a + shaped mall had 4 jewelry stores facing each other. Then each arm had another 1-2.
    • Report Post
    • Lots of big malls are going to be looking for large spaces to be filled.

      What is going to replace all these vacancies?
      A wall with a big faux store sticker on it.
    • Report Post
    • How about their store gift cards? ❗
    • Report Post
    • Lots of big malls are going to be looking for large spaces to be filled.

      What is going to replace all these vacancies?
      Services and not goods. Things that can't be ordered online. Think pedicures, pedicures, and more pedicures.
    • Report Post
    • Lots of big malls are going to be looking for large spaces to be filled.

      What is going to replace all these vacancies?
      The malls are getting into the retail store business - somewhat. I believe one or more of the mall parent companies have made offers to acquire Forever 21. Simon is already looking at a separate deal to buy Brooks Brothers as part of a bid with Authentic Brands, owners of brands that include Forever 21, Aeropostale and Barneys.
      I believe one of them has also put an offer to acquire JC Penney. See link below.
      https://www.pymnts.com/news/retail/2020 ... -jcpenney/
      A private equity firm is making an offer to buy JC Penneys. Some of these private equity firms with cash on hand will be scavenging for some good deals. The US 'may ' be forced into another shutdown given the spike in cases. Even if open, customers may not go to malls if cases spike. If this happens, it will be the death for many more retailers.
    • Report Post