Inflation has been hitting Canadians hard at the grocery stores recently, and Loblaw is hoping to ease the burden by freezing the prices on their no name line of products until early 2023.

In a press release from October 17, the company announced that they will be freezing prices on more than 1,500 no name items effective now through January 31, 2023.

In an email to PC Optimum members, Loblaw President and Chairman Galen Weston, said, "Anyone who regularly visits the grocery store knows that over the past year the cost of food has increased rapidly. Maddeningly, much of this is out of our control." After writing about the no name price freeze, he goes on to add, "In the weeks ahead, we'll continue to lower prices [through PC Optimum], in our flyer, and across our stores, all designed to provide immediate relief from escalating food costs."

In addition to the price freeze, Loblaw announced that it has increased support for food charities this year by adding hundreds of thousands of dollars to food banks and food recovery programs among other charity efforts.

No name products can be found at more than 2,400 stores, including Loblaws, No Frills, Real Canadian Superstore, Shoppers Drug Mart, T&T, Atlantic Superstore, and Maxi. The brand offers a wide assortment of products, including pantry items, apples, potatoes, butter, eggs and more for an average of 25% less than name brand products.