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Apple is Discontinuing the iPod

Apple is Discontinuing the iPod

By Simon Hung

The Apple iPod touch – the only product left in Apple's iconic iPod line – will soon be a thing of the past, as the company has announced that the device will only be available while supplies last, effectively discontinuing the iPod brand after 21 years on the market.

In a statement titled "The music lives on", Apple Senior Vice President of Worldwide Marketing Greg Joswiak acknowledged the iPod's significance in the music industry and its influence on current-generation Apple products, noting "Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry...Today, the spirit of iPod lives on. We've integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV."

The retirement of the iPod brand marks the end of an era that started in 2001, when Apple first released the original iPod (2001-2014) – a chonky MP3 player with a click wheel and 5GB of storage, capable of storing "1000 songs in your pocket." Over the next two decades, the iPod became a household name and grew to dominate the music player market, with subsequent releases of the iPod mini (2004-2005), iPod shuffle (2005-2017), iPod nano (2006-2017) and iPod touch (2007-2022).

The seventh and current-generation iPod touch was last updated in May 2019 – while the hardware is outdated by 2022 standards, the device is a popular choice for younger kids and in businesses as a point-of-sale device, as the iPod touch is essentially an "iPhone without the phone."

In Canada, the iPod touch can be purchased directly from Apple and authorized retailers including Best Buy, Staples, Walmart and others, starting at $249.00.

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Source: Apple Canada

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