You'll have to pay even more to stay ad-free on Amazon Prime Video starting this February, as the company recently announced new changes to their streaming service.
Starting February 5, 2024, Prime Video will start playing limited ads during TV shows and movies watched in Canada. Those who wish to remain ad-free can do so at an additional $2.99 per month.
In an email sent out to Prime members this week, Amazon states that they aim to have "meaningfully fewer ads than traditional TV and other streaming TV providers" and that this change will allow the company to continue investing in compelling content.
There will be no changes to your Prime membership cost at this time, and no action is required from members unless they wish to pay the additional charge to remain ad-free. Amazon Prime Video is currently included in Amazon Prime memberships, meaning that in addition to Prime Video streaming, you'll get access to fast-free Prime shipping on millions of items when shopping on Amazon, access to exclusive shopping events like Prime Day, benefits with Prime Gaming, a free 1-year DashPass membership and much more.