Amazon has cancelled Prime Day 2021 in Canada, opting to skip the shopping event entirely this year due to ongoing concerns of COVID-19.
The disappointing news comes after Amazon initially postponed the event, announcing in May that Prime Day 2021 would be delayed in Canada and India due to the rise of COVID-19 cases in both countries.
"Based on the impact of COVID-19 in Canada, and the importance we place on protecting the health and safety of our employees, we will not hold Prime Day in Canada this year," the company said in a statement. "While we know our Canadian Prime members love Prime Day, we will continue to provide them value through the range of Prime benefits from free delivery on millions of items to streaming TV series, movies, music and more."
Amazon's Prime Day page was updated in late-June to display a generic "Prime Day will return" graphic, replacing a page that previously housed details about the Canadian Prime Day postponement.
The cancellation will not impact Amazon India, as their version of Prime Day 2021 was re-scheduled for July 26-27. In other regions, Prime Day 2021 was held on June 21-22 in over 20 countries around the world including the United States, United Kingdom, Australia, Brazil, China, France, Germany, Italy, Japan, Mexico, Portugal, Spain and others. The inclusion of Brazil is bit of a head-scratcher, as the country experienced a surge of COVID-19 cases this spring, averaging over 50,000 new cases per day between March and June, according to Johns Hopkins University. Despite this, Prime Day 2021 was held in the country, helping contribute to Amazon's estimated worldwide total of 250 million items sold during the event.
Prime Day has become one of the most-anticipated shopping events in Canada, as the Prime-exclusive sale often featured impressive discounts on popular items like Fire TV streaming sticks, Instant Pot cookers, gaming consoles, diapers and much more. Last year, the event was the most popular Prime Day ever on RedFlagDeals, generating over 7000 posts and 1.7 million views on our forum throughout the event. With no Prime Day in 2021, Canadians will likely have to wait until Black Friday 2021 to shop Amazon's next big shopping event.