As the holiday season approaches, along with major sales events, RedFlagDeals wanted to learn about the holiday shopping plans and behaviours amongst shoppers for this 2022 holiday season.
To do this, we surveyed a total of 2,700 Canadian consumers over the course of 2 surveys, 3 months apart. For the first survey, we asked consumers about their holiday shopping spending plans, shopping schedule, gifts they plan to purchase, and plans regarding Black Friday and Cyber Monday. About 3 months after our initial survey, we followed up with questions to see if people’s spending plans have changed, and why.
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