Amazon is postponing their annual Prime Day shopping event in Canada, due to concerns of rising COVID-19 cases and slow vaccination rollout throughout the country. The company is also taking the same precaution in India, as their COVID-19 crisis continues to worsen with over 400,000 new cases this past Thursday alone.
No re-scheduled date was provided and the delay will not impact other markets including China, France, Germany, Spain, the United States and United Kingdom, where Prime Day 2021 is expected to continue as scheduled on an unannounced date in June.
Originally launched in 2015, Amazon Prime Day is an annual sales event held worldwide exclusively for Amazon Prime members. The event usually occurred in July, but Amazon was forced to delay last year's Prime Day until mid-October due to the COVID-19 pandemic, with the two-day event taking place on October 13 and 14.
Delaying the popular event is a prudent move for Amazon to mitigate the risk of exposure to warehouse employees, as the company has come under scrutiny for the treatment of their warehouse staff and delivery drivers throughout the pandemic. In March, Amazon's Brampton, Ontario warehouse was shut down by the provincial government due to an outbreak of COVID-19, prompting the Ministry of Labour to launch an investigation into potential labour violations.
Prime Day has become one of the most-anticipated shopping events on RedFlagDeals, generating over 7000 posts and 1.7 million views on our forum last year. We'll have more Prime Day 2021 updates as the situation develops and have complete coverage of the shopping event when it occurs in Canada later this year.