Latest News

Amazon to Delay Prime Day 2021 in Canada

Amazon to Delay Prime Day 2021 in Canada

By Simon Hung

Amazon is postponing their annual Prime Day shopping event in Canada, due to concerns of rising COVID-19 cases and slow vaccination rollout throughout the country. The company is also taking the same precaution in India, as their COVID-19 crisis continues to worsen with over 400,000 new cases this past Thursday alone.

No re-scheduled date was provided and the delay will not impact other markets including China, France, Germany, Spain, the United States and United Kingdom, where Prime Day 2021 is expected to continue as scheduled on an unannounced date in June.

Originally launched in 2015, Amazon Prime Day is an annual sales event held worldwide exclusively for Amazon Prime members. The event usually occurred in July, but Amazon was forced to delay last year's Prime Day until mid-October due to the COVID-19 pandemic, with the two-day event taking place on October 13 and 14.

Delaying the popular event is a prudent move for Amazon to mitigate the risk of exposure to warehouse employees, as the company has come under scrutiny for the treatment of their warehouse staff and delivery drivers throughout the pandemic. In March, Amazon's Brampton, Ontario warehouse was shut down by the provincial government due to an outbreak of COVID-19, prompting the Ministry of Labour to launch an investigation into potential labour violations.

Prime Day has become one of the most-anticipated shopping events on RedFlagDeals, generating over 7000 posts and 1.7 million views on our forum last year. We'll have more Prime Day 2021 updates as the situation develops and have complete coverage of the shopping event when it occurs in Canada later this year.

____________________

Source: CNBC, with reports from Bloomberg

39 Comments

    • Amazon just confirmed Prime Day will happen earlier in the summer this year
      https://www.businessinsider.com/amazon- ... 021-2021-4
      Amazon said during the company's first-quarter earnings call that it planned to test holding Prime Day in the early summer this year, as it believed moving up the deals event could benefit customers for a variety of reasons, including the fact that July is a big travel month.
    • Report Post
    • "July is a big travel month." Seriously? Where?
    • Report Post
    • Surely a result of the public health units here taking action to shut down workplaces that have 5+ COVID cases over a span of 2 weeks. Amazon has had a 3rd partial shutdown in Brampton since PHUs stepped up enforcement by this guideline. I do not think they want to promise Prime Day with that threat hanging over them. It is a pretty low bar.
    • Report Post
    • It sucked last year.
    • Report Post
    • Need to update that post, OP.

      There will be no Prime Day in Canada for 2021.
    • Report Post
    • Password wrote: Need to update that post, OP.

      There will be no Prime Day in Canada for 2021.
      Not true, they've just postponed it like last year.
    • Report Post
    • I think it still depends on the situation of the covid-19. Unlike India, there is still hope for Canada
      TomRFD wrote: Wonder if it'll be in July like it usually was the past, or in October like last year?
    • Report Post
    • The cynic in me says they're not doing this because of employee health and safety but more because they've got enough sales and they don't need to.
    • Report Post
    • It is because Ontario (where 40% of the population of Canada lives) is in a state of emergency since March with no clear end & PHUs can shut Amazon down in a blink there at any time if they have an outbreak of as few as 5 cases in 2 weeks. Then Alberta is in an even worse situation. Amazon is not going to commit to holding Prime Day until this situation resolves.
    • Report Post
    • shutterbug wrote: but more because they've got enough sales and they don't need to.
      Their sales are up a lot, but why wouldn't they want to do something that pushes that up even further?

      Delivery dates for orders have slipped a lot the past few weeks (increase in order volume + warehouse outbreaks probably) so pushing it back from June until they're back on top of things makes sense to me.
    • Report Post
    • TomRFD wrote: Their sales are up a lot, but why wouldn't they want to do something that pushes that up even further?

      Delivery dates for orders have slipped a lot the past few weeks (increase in order volume + warehouse outbreaks probably) so pushing it back from June until they're back on top of things makes sense to me.
      Depending on whether Jeff wants to finish at high note or leave glory to new CEO lol
    • Report Post
    • Prime Days is like Boxing Day - not very interesting anymore.
    • Report Post
    • Press release: Prime Day Arrives on June 21 & 22—Two Days of Epic Savings on More than 2 Million Deals Globally

      "Due to the increasing impact of COVID-19 in Canada and India, we have decided to postpone Prime Day plans in those countries while we focus on the safety of our employees and on supporting our customers and selling partners. Stay tuned for details about Prime Day in these countries. Amazon.ca is donating $1.5 million for COVID-19 relief to the Canadian Red Cross, United Way of Canada, and True North Aid."
    • Report Post
    • Sucks that Ontario dragged us down.
    • Report Post
    • Dhanushan wrote: Press release: Prime Day Arrives on June 21 & 22—Two Days of Epic Savings on More than 2 Million Deals Globally

      "Due to the increasing impact of COVID-19 in Canada and India, we have decided to postpone Prime Day plans in those countries while we focus on the safety of our employees and on supporting our customers and selling partners. Stay tuned for details about Prime Day in these countries. Amazon.ca is donating $1.5 million for COVID-19 relief to the Canadian Red Cross, United Way of Canada, and True North Aid."
      WTF - they're comparing our Covid situation with that of India? That's messed up.

      We have more 1st doses than the US.

      Ron.
    • Report Post
    • newfbc wrote: WTF - they're comparing our Covid situation with that of India? That's messed up.

      We have more 1st doses than the US.

      Ron.
      They're comparing the impact to Amazon fulfillment centres.

      Canada, the GTA specifically, had major outbreaks in multiple warehouses. To the point that Amazon does not guarantee same day/next day delivery for most of their products anymore. The public health units put the hammer down. If the infections are more than X in a 14 day window, the fulfillment is gonna get shut down for Y number of days. Amazon can barely keep up with the existing load. They definitely will not be able to ramp up for prime days.
    • Report Post
    • Spinner wrote: Sucks that Ontario dragged us down.
      Sucks that because the Toronto public health unit and a few others have actual concern for the workers' health, they forced amazon to do something about outbreaks in the fulfillment centres.

      As a result, Canada won't have this event in June. This event being an excuse for Amazon to clear out junk that doesn't sell for the other 363 days of the year. And people actually buy into the hype of this glorified liquidation sale.

      Kind of puts things in perspective.👍
    • Report Post
    • *
      Now just doing partial closures and I heard they are doing vaccination pop-ups for the workers

      All four Amazon fulfillment centres in Mississauga, Brampton and Caledon under partial COVID closure
      https://www.insauga.com/all-four-amazon ... id-closure

      Amazon reports that the partial closures have not lead to delays in service.
      A partial closure means that a specific shift or particular work space has been shut down.
    • Report Post
    • Not only is this article from June 1, but it’s only applicable to the US. Prime Day is postponed in Canada.
    • Report Post
    • Fail!

      P.S. - Nice sniper edit to change too US. LOL
    • Report Post
    • oh good, now they can unload mostly their junk !
    • Report Post
    • Due to the increasing impact of COVID-19 in Canada and India, we have decided to postpone Prime Day plans in those countries while we focus on the safety of our employees and on supporting our customers and selling partners. Stay tuned for details about Prime Day in these countries. Amazon.ca is donating $1.5 million for COVID-19 relief to the Canadian Red Cross, United Way of Canada, and True North Aid. All of these organizations provide much-needed support services in the communities we operate in, and we will continue to support the work they are doing across Canada
    • Report Post
    • just go visit amazon, there's an update right on the front page for Canadian prime day.
    • Report Post
    • OP was fiending for clout so bad he's posting Amazon USA news

      Not even a deal.. just news about an upcoming event.. in a completely different country... LOL
    • Report Post
    • Prime Days are overrated
    • Report Post
    • likely will be sept-oct this year in canada
    • Report Post
    • Prime day is great if you need Amazon 1st party devices- the deals I agree are rather lackluster on most other things in the past few years.
    • Report Post
    • Thanks, OP. Some items are eligible to ship to Canada. You might have to pay up to $20 import fees but it may be cheaper than buying it in Canada.

      An upvote for me.
    • Report Post
    • stephroll wrote: Due to the increasing impact of COVID-19 in Canada and India, we have decided to postpone Prime Day plans in those countries while we focus on the safety of our employees and on supporting our customers and selling partners. Stay tuned for details about Prime Day in these countries. Amazon.ca is donating $1.5 million for COVID-19 relief to the Canadian Red Cross, United Way of Canada, and True North Aid. All of these organizations provide much-needed support services in the communities we operate in, and we will continue to support the work they are doing across Canada
      Nonsense excuse. If the reason is valid, Amazon should suspense all operations in Canada and India.
    • Report Post
    • Amowagou wrote: Nonsense excuse. If the reason is valid, Amazon should suspense all operations in Canada and India.
      But ma profits!!!
    • Report Post
    • sandeep8g wrote: It sucked last year.
      How? There were some pretty good deals lol. Just because you missed the good deals doesn't mean prime day sucked.
    • Report Post
    • Kazushi wrote: Prime day is great if you need Amazon 1st party devices- the deals I agree are rather lackluster on most other things in the past few years.
      true, so they can keep data mining our lives :D
    • Report Post
    • it's always the same...black friday sucked, boxing day sucked, prime day sucked...when people don't see the deals THEY want hey it sucks for everyone
    • Report Post