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Best Buy Discontinues Weekly Flyers in Canada

Best Buy Discontinues Weekly Flyers in Canada

By Simon Hung

Best Buy has discontinued their weekly flyer in Canada, replacing the popular shopping guide with a dedicated webpage to showcase their weekly deals.

In a statement to RedFlagDeals, a Best Buy spokesperson says the change will allow customers to shop for deals more easily on their website, provide quicker access to products and allow flexibility to continuously add more deals. In addition, Best Buy does plan to issue special flyers later this year for Black Friday and Boxing Week.

Best Buy’s flyer was consistently one of the most popular flyers on RedFlagDeals, serving as a handy visual aid for shoppers looking for tech deals, especially during major shopping events like Black Friday and Boxing Week. The earliest flyer in the RFD archive is from June 2012 (our flyers section was launched that month), although Best Buy flyers did exist before then.

The oldest flyer in the RedFlagDeals archive dates back to June 2012 – click to see the hottest deals from nine years ago.

The final flyer was issued on February 5 – a short three-page flyer that featured approximately 30 products. In contrast, their longest flyer ever was an 89-page catalogue for Boxing Day 2017 with over 900 products.

Since late-January, shoppers looking for the flyer have been re-directed to Best Buy's Top Deals page, which features weekly deals that would typically be included in their flyer. In the weeks leading up to the change, their flyers became noticeably shorter in length, from an average of approximately 30 pages in 2020 to just two pages in 2021.

While Best Buy isn't the first Canadian retailer to nix weekly flyers in the COVID-era, they are the most prominent retailer to eliminate flyers entirely – back in April 2020, No Frills and other Loblaw-owned grocery stores stopped printing paper flyers and switched to an all-digital model, presumably to reduce touch-points in-store, but began printing paper flyers again six months later.

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Corrections: this article was updated on February 24 with an official statement from Best Buy.

39 Comments

    • I figured this was coming with their flyers getting smaller each week. I wonder if they'll still put out a flyer for Black Friday and Boxing Day?
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    • Ya part of the NEW WORLD OF SHOPPING c/o Covid

      With most folks shopping online and not Instore ... makes perfect sense

      Since discovering Flipp ... and it’s many aspects BEYOND just browsing flyers online

      I am perfectly fine with no more paper versions ... and thereby also saving trees & less trash etc
    • Report Post
    • PointsHubby wrote: Ya part of the NEW WORLD OF SHOPPING c/o Covid

      With most folks shopping online and not Instore ... makes perfect sense

      Since discovering Flipp ... and it’s many aspects BEYOND just browsing flyers online

      I am perfectly fine with no more paper versions ... and thereby also saving trees & less trash etc

      No more digital flyer either, Best Buy did not release on Flipp this week.
    • Report Post
    • It kinda makes sense since for the past few months, they've already been silently ending sales a few days early, or raising the prices a bit more (ex: Harddrive regular price is $250, and sale was for $199 for most of the week before suddenly becoming $219)

      Thing is... I think this would make me shop at Best Buy less.

      Skimming a flyer and seeing a sale helps me with impulse purchases. I don't think anyone actually combs through Amazon's "flyers" / deals page. That thing is a nightmare!
    • Report Post
    • I noticed that there wasn't one last week, and thought maybe because it's the slow post-Christmas season. Didn't check for a flyer today.

      FYI, manufacturers pay for product placement in flyers. That's why there are so many regular price items in store flyers. Maybe that has a lot to do with no more weekly flyer.
    • Report Post
    • WTF?

      Scrolling through the "Top Deals" page isn't intuitive at all, and takes a lot longer to scan than an organized flyer.

      Why didn't they just stop printing the paper flyer, and keep it digital, organized in the same way?

      I'm going to call them next week to complain. Maybe if enough customers do that, they will change it back to at least a digital flyer.

      Anyways, I've been shopping much more at Staples lately anyways.

      They have much of the same items, and offer next day or two day shipping, with no minimum purchase for free shipping.
    • Report Post
    • sunnyday99 wrote: WTF?

      Scrolling through the "Top Deals" page isn't intuitive at all, and takes a lot longer to scan than an organized flyer.

      Why didn't they just stop printing the paper flyer, and keep it digital, organized in the same way?

      I'm going to call them next week to complain. Maybe if enough customers do that, they will change it back to at least a digital flyer.

      Anyways, I've been shopping much more at Staples lately anyways.

      They have much of the same items, and offer next day or two day shipping, with no minimum purchase for free shipping.
      Staples is also my electronics store now.
    • Report Post
    • sucks that they dont have a flyer anymore.
    • Report Post
    • ....Show More....Show More....Show More....

      Honestly easier to scan and filter through Amazon's deals, then Best Buy's. And no numbered pages, just infinite vertical scrolling. Terrible web design.
    • Report Post
    • I don't mind Best Buy's website... However it's unfortunate they're doing away with the flyers... I did notice how some sales were running out of sync with the "Flyer Format", does really matter if they go for several Flyers, however they seemed to be struggling to always clearly mark the ones that were ending prior to the end of the flyer at times if I recall correctly... Which really isn't that complicated. Just tag the product as "Only Until/Ends -Insert Day/Date-"... Maybe they'll reverse course... A lot of firms have kinda used the pandemic to cynically make cuts like this, which I personally find unfortunate, especially 'cause while less of a concern with Best Buy considering their market/clientele being tech focused it's kinda to the detriment of older/poorer consumers. Like people forget that not everyone has the same resources or is even online at all in some cases. Best Buy is not a great argument, however when grocery shops were messing with their flyers and toying with not sending them out it caused a lot of grief for some older/poorer consumers that weren't able to conveniently check online... =/
    • Report Post
    • Well that explains a lot.

      tbh Stocktrack has been my #1 tool for checking Best Buy sales for awhile though, especially since they put a lot of stuff on that's unadvertised.
    • Report Post
    • simply flyers dont work
      most companies just doing digital flyers,,,
      i prefer that
    • Report Post
    • Nelson Muntz wrote: ....Show More....Show More....Show More....

      Honestly easier to scan and filter through Amazon's deals, then Best Buy's. And no numbered pages, just infinite vertical scrolling. Terrible web design.
      Totally agree, i just gave up after pressing a few times.
      your best bet wrote: simply flyers dont work
      most companies just doing digital flyers,,,
      i prefer that
      Digital flyers are fine, but in this case, there is NO flyer.
    • Report Post
    • Nelson Muntz wrote: ....Show More....Show More....Show More....
      Are you pretending to be Michael Jackson, singing Bad? :D
      Honestly easier to scan and filter through Amazon's deals, then Best Buy's. And no numbered pages, just infinite vertical scrolling. Terrible web design.
      Agree, but best to tell them that.
    • Report Post
    • I thought for a few years now, BB switched to a Flyers-every-2-weeks format once the holiday rush stopped. They usually switched back closer to March. This could just be an added wrinkle to that practice and only temporary.
    • Report Post
    • Hopefully they will still do them for the holidays.
    • Report Post
    • that sucks. nothing better than having a copy of the actual flyer. i like a tangible experience

      i use flipp to price match when I need to, but read physical flyers
    • Report Post
    • This will actually help with my In-law spending money there. He always looks forward to Best Buy fliers in the mail and usually goes and buy something. But he will never browse online.
    • Report Post
    • BernardRyder wrote: I thought for a few years now, BB switched to a Flyers-every-2-weeks format once the holiday rush stopped. They usually switched back closer to March. This could just be an added wrinkle to that practice and only temporary.
      According to the bottom of the "Top Deals" page, it seems to be permanent, including for the big sales times.

      The only way they'll change back to flyers, is if enough people complain (I already called and e-mailed them about it), or their sales decline enough to their competitors who still have flyers.
    • Report Post
    • sunnyday99 wrote: According to the bottom of the "Top Deals" page, it seems to be permanent, including for the big sales times.

      The only way they'll change back to flyers, is if enough people complain (I already called and e-mailed them about it), or their sales decline enough to their competitors who still have flyers.
      That sucks. It could also mean a few other retailers would follow suit.
    • Report Post
    • Best Buy is going through a bit of a re-organization right now. The company has laid off a large portion of their instore workforce with further cuts to office staff coming later. They also just closed one store in Toronto. They're trying to position themselves as more of an online retailer and online flyers don't make sense in that regard. Best Buy however is doing pretty well right now, their stock is at an all time high, but after covid this may change. They're just trying to prepare for the future (unfortunately on the backs of their employees).

      I don't care much about this. While I did enjoy the Best Buy flyer I often just browse websites for deals anyways.
    • Report Post
    • I like the flyer too. I’m sure it costs them more to have multiple people plan a flyer’s layout and coordinate pricing in advance than it is to simply list a sale price online.

      They’re changing their business practice to suit their needs. If you don’t like the lack of a flyer, don’t shop with them. Like some of you, I’ve shifted my electronics purchases to other retailers that provide a better shopping experience, and with this move, will likely make fewer purchases with Best Buy.
    • Report Post
    • Nelson Muntz wrote: And no numbered pages, just infinite vertical scrolling. Terrible web design.
      Prob someone's idea on saving resources with a lazy loading feature, ie. they trying to cut costs.
    • Report Post
    • Another hit to the printed page biz. The pandemic just speeded that up. Also fewer trees getting chopped down for paper. More for housing.
    • Report Post
    • Hey...maybe peeps will buy less tech junk that they don't need....and use what they already have. Probably not. :) Tech Junkies unite.
    • Report Post
    • now if we can stop getting the real estate flyer in the mail
    • Report Post
    • sunnyday99 wrote: or their sales decline enough to their competitors who still have flyers.
      What makes you believe that their Marketing wouldn't have reviewed that risk with the stakeholders?
    • Report Post
    • dealz4all wrote: What makes you believe that their Marketing wouldn't have reviewed that risk with the stakeholders?
      I think most of the industry nowadays knows that flyers aren't driving traffic to stores as they used to. Makes sense really, I haven't looked at a paper flyer in years and the only ones I look at on a regular basis are those from grocery stores.
    • Report Post
    • I was searching on google about this and came across this thread. I used to look weekly if there was a flyer, now it just kind of turns me away. I think this is a bad move honestly. It makes it so that the buyer needs to know what they want and need to search for it. The flyer definitely led me to impulse buy.
    • Report Post
    • More employee cuts, 750 in Canada:

      https://www.ctvnews.ca/business/best-bu ... -1.5324869

      The second paragraph kills me:
      The company said it cut the jobs because more shoppers are choosing to buy online instead of coming inside its stores. Best Buy said it will replace the 5,000 full-time employees with 2,000 part-time workers.
      More online sales = no physical flyers I guess. But then why is it harder to find deals online? Oh, and they made record profits thanks to covid.
    • Report Post
    • I don't really care, but I did occasionally flip their flyer on one of the apps. Now I'll only buy something there if I come across it posted here.
    • Report Post
    • Honestly the last 3 bestbuy flyers I looked at were Boxing Day 2020, Black Friday 2020, Boxing Day 2019...

      Basically it’s not a huge deal. Also given how Best Buy is restructuring and focusing more on online sales, this isn’t really a huge surprise.
    • Report Post
    • Ya I only looked at Boxing Day and Black Friday flyers. It's not like grocery stores where you look at the flyers every week.
    • Report Post
    • dealz4all wrote: What makes you believe that their Marketing wouldn't have reviewed that risk with the stakeholders?
      They never asserted what you're inferring... They could easily have just meant that in a wishful thinking sense as they're unhappy with the change. Also businesses totally take marketing risks they know they may have to reverse all the time. Sometimes you have to test the market to see whether or not a cost cutting measure will pan out or not... I would imagine Best Buy is prepared for multiple outcomes here, one of which being bringing back Flyers in there's enough up roar or a traffic decline. iunno If I'd bank on it, however it's completely possible.
    • Report Post
    • GloryFades wrote: They never asserted what you're inferring... They could easily have just meant that in a wishful thinking sense as they're unhappy with the change. Also businesses totally take marketing risks they know they may have to reverse all the time. Sometimes you have to test the market to see whether or not a cost cutting measure will pan out or not... I would imagine Best Buy is prepared for multiple outcomes here, one of which being bringing back Flyers in there's enough up roar or a traffic decline. iunno If I'd bank on it, however it's completely possible.
      Well I replied specifically for the comment "or their sales decline enough to their competitors who still have flyers."

      People are free to have wishful thinkings but when something is cited as factual reason, I wanted to highlight that business identifies those in their decision making process. Some of the RFDers may not be familar with how business decisions are made. Hence my comment.
    • Report Post
    • dealz4all wrote: Well I replied specifically for the comment "or their sales decline enough to their competitors who still have flyers."

      People are free to have wishful thinkings but when something is cited as factual reason, I wanted to highlight that business identifies those in their decision making process. Some of the RFDers may not be familar with how business decisions are made. Hence my comment.
      I get what you're saying, I just felt you were being uncharitable it clipping their quote the way you did. In the context of their actual post it seems clear to me that that is merely a second hypothetical reason Best Buy could change course, it's not stated as authoritative or even as a likely prediction. That's the only reason why I interjected. You're both ultimately correct. It is true that Best Buy most likely considered this decision carefully and assessed the risk, however what they said is also true, if they get heaps of complaints and/or it appears to create a traffic downturn they could definitely reverse the decision. The downturn'd likely also be required though. A lot of times if it's just complaints from consumers that continue to purchase at similar rates then businesses will just hold strong on their preferred policy... lol
    • Report Post
    • BernardRyder wrote: More employee cuts, 750 in Canada:

      https://www.ctvnews.ca/business/best-bu ... -1.5324869

      The second paragraph kills me:



      More online sales = no physical flyers I guess. But then why is it harder to find deals online? Oh, and they made record profits thanks to covid.
      I know this is a terrible thing to say, but man /r/BestBuy was a glorious sight to behold when the Canadian employees realized the job cuts were happening here as well.
    • Report Post
    • chemicalxv wrote: I know this is a terrible thing to say, but man /r/BestBuy was a glorious sight to behold when the Canadian employees realized the job cuts were happening here as well.
      lol Could you please elaborate? Now I'm intrigued? lol Just lots of wrath? Or...?
    • Report Post
    • GloryFades wrote: lol Could you please elaborate? Now I'm intrigued? lol Just lots of wrath? Or...?
      Basically everyone knew the cuts were coming and happening in the US but there weren't any hints it was going to happen in Canada as well, so some people just acted kinda smug about it. But then suddenly the reports of Canadians being let go as well came in and then everything was like "omg I'm at risk too".

      I think they targeted the cuts in Canada differently though. Doesn't seem like they let a lot of full-timers go, at least here, because I still see guys I know are full-timers coming into where I work frequently.
    • Report Post