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Landmark Cinemas Announces New Rewards Program, Including a Movie Subscription Service

Landmark Cinemas Announces New Rewards Program, Including a Movie Subscription Service

By Simon Hung

Landmark Cinemas is rolling out an all-new rewards program this fall to encourage fans to return to movie theatres, with members-only perks including free movies, discounted concessions and more.

Landmark EXTRAS is split into three tiers, including two with movie subscriptions.

Scheduled to launch this September, the new program is called Landmark EXTRAS and will be available in three separate membership tiers, including an option with a monthly movie subscription to compete with Cineplex's recently-unveiled CineClub. Here are all three membership levels and the benefits of each one.

Landmark EXTRAS Movie Fan – free

  • Earn 5 points for every $1.00 spent on movie purchases

Landmark EXTRAS Movie Insider – $20.00 per year

  • One free movie admission per year
  • Earn 50% more points on movies and concessions purchases

Landmark EXTRAS Movie Club – $9.99 per month

  • One free movie admission per month
  • Access to discounted companion admissions
  • 20% discount on all concessions
  • Earn points on all admissions and concessions

The Landmark announcement comes just three days after Cineplex revealed their new CineClub subscription service, which is essentially identical to Landmark EXTRAS's Movie Club tier with one free movie every month, discounted tickets and 20% off concessions for $9.99 per month.

At first glance, the Movie Club tier does offer the best overall value, as a general admission ticket at Landmark Cinemas is regularly $12.99 in London, Ontario (pricing may vary by region), which means members will break-even as long as they watch one movie a month.

It's currently unknown if members will be able to use their membership to redeem tickets for premium formats like 3D and IMAX, which would add more value to the paid subscription options, particularly with the Movie Insider tier at $20.00 per year.

Landmark Cinemas is Canada's second-largest theatre operator, with a total of 42 movie theatres spread across Western Canada, Ontario and the Yukon Territory.

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Source: Landmark Cinemas

39 Comments

    • RFD Hot deals forum is becoming a news feed rather than a place to find hot deals.
    • Report Post
    • RedStrikeCa wrote: RFD Hot deals forum is becoming a news feed rather than a place to find hot deals.
      I posted about CineClub originally in Entertainment, but it ended up being merged with a later thread in Hot Deals because that's where most people were discussing it. ¯\_(ツ)_/¯

      I am good with whatever the mods decide.
    • Report Post
    • I actually think this is a pretty good deal since where I'm at all we have is a newer landmark with the wicked recliner seats and $10 per month to watch a blockbuster every month is solid
    • Report Post
    • 1-anh wrote: I actually think this is a pretty good deal since where I'm at all we have is a newer landmark with the wicked recliner seats and $10 per month to watch a blockbuster every month is solid
      It really depends what kind of tickets they include. They don't specify, neither does cineplex, if it's good for ANY ticket or only for the "regular" screens - costs 8.50$ at landmark near me.

      Edit : 8.50$ on Tuesdays only - didn't catch that.
    • Report Post
    • Impressive how fast Landmark came up with this after the Cineplex announcement. They must feel the Cineplex plan is competitive.

      Ron.
    • Report Post
    • What happens if you don't see a movie in a specific month? Does it rollover to the next month and allow me to see two movies?

      Think I'll still just continue to buy landmark passes from Costco. Even pre covid there wasn't a movie released every month that I was interested in going to the theatre to watch.
    • Report Post
    • quantman wrote: It really depends what kind of tickets they include. They don't specify, neither does cineplex, if it's good for ANY ticket or only for the "regular" screens - costs 8.50$ at landmark near me.
      That's true too, didn't consider that but even for my local landmark its $15 for a general admission on a non Tuesday so $10 is a good price for me.
    • Report Post
    • quantman wrote: It really depends what kind of tickets they include. They don't specify, neither does cineplex, if it's good for ANY ticket or only for the "regular" screens - costs 8.50$ at landmark near me.
      Most likely regular and then you pay a upgrade charge for imax, ultra or 3D. Like those admit one passes
    • Report Post
    • 1-anh wrote: That's true too, didn't consider that but even for my local landmark its $15 for a general admission on a non Tuesday so $10 is a good price for me.
      I didn't realize that they still had the Tuesday deal going on. You are correct, it's like 13$ on other days so even restricted to regular tickets, should still be a decent deal.
    • Report Post
    • They're trolling Cineplex and I love it. And they have all their membership tiers public, instead of Cineplex still waiting for their "big reveal".
    • Report Post
    • Hopefully one of these passes is good. I'll end up getting it especially during summer months where I might be at the theatres once a week.
    • Report Post
    • RedStrikeCa wrote: RFD Hot deals forum is becoming a news feed rather than a place to find hot deals.
      Hot Deals has always been a news feed for the latest deals. If just one person reading this thread ended up saving money - it's done its job.
    • Report Post
    • Madchester wrote: Hot Deals has always been a news feed for the latest deals. If just one person reading this thread ended up saving money - it's done its job.
      Not if they missed out on saving even more money on a "Hot" deal that got buried beneath a pile of mediocre deals.
    • Report Post
    • Gonna sign up and cancel Netflix to offset the cost. I seem to be using Prime more often lately anyways.
    • Report Post
    • Considering that Landmark cost $8-9 per ticket for Cheap Tuesday at my neighborhood theater and that I only care to watch blockbusters in the theater.

      It's not even a deal let alone that it's 'hot'.
    • Report Post
    • Get the 10 pack instead it’s cheaper if you don’t care about concessions.
    • Report Post
    • the issue is that most blockbuster comes out during summer.... you get Feb, March where you will be starved for movies..

      also, 20 dollars a year for 1 single pass.... what is that about?
    • Report Post
    • jeeva86 wrote: Get the 10 pack instead it’s cheaper if you don’t care about concessions.
      If you're a fan of Landmark (I am), than this is your best bet. It also gives 20% off concessions!
    • Report Post
    • Tihor05 wrote: If you're a fan of Landmark (I am), than this is your best bet. It also gives 20% off concessions!
      I think it’s 10% off. I love landmark too VIP seating for reg price. Need to convert it into a meme stock now.
    • Report Post
    • Hope this works with the atom movie ticketing app.
    • Report Post
    • 1-anh wrote: I actually think this is a pretty good deal since where I'm at all we have is a newer landmark with the wicked recliner seats and $10 per month to watch a blockbuster every month is solid
      I don't know about that. The Lanmark in the vancouver area (New West) has $9 Tuesdays or just $14.50 for regular days. I guess if you actually want to watch movies every month and not go on a Tuesday this may be an ok deal. But to me, I would prefer the flexibility of choosing when to go and not be forced into a subscription service just to save $4.50. What if there are no good movies you want to watch one month? You either lose out on the month or are forced to watch something you may not care about just to save face. Plus who know what restrictions they will put on these tickets. Probably black out dates for new releases or popular films.
    • Report Post
    • Bcaa deal sounds better
    • Report Post
    • goozy1 wrote: I don't know about that. The Lanmark in the vancouver area (New West) has $9 Tuesdays or just $14.50 for regular days. I guess if you actually want to watch movies every month and not go on a Tuesday this may be an ok deal. But to me, I would prefer the flexibility of choosing when to go and not be forced into a subscription service just to save $4.50. What if there are no good movies you want to watch one month? You either lose out on the month or are forced to watch something you may not care about just to save face. Plus who know what restrictions they will put on these tickets. Probably black out dates for new releases or popular films.
      The flexibility of choosing which Tuesday to see a film?
    • Report Post
    • goozy1 wrote: I don't know about that. The Lanmark in the vancouver area (New West) has $9 Tuesdays or just $14.50 for regular days. I guess if you actually want to watch movies every month and not go on a Tuesday this may be an ok deal. But to me, I would prefer the flexibility of choosing when to go and not be forced into a subscription service just to save $4.50. What if there are no good movies you want to watch one month? You either lose out on the month or are forced to watch something you may not care about just to save face. Plus who know what restrictions they will put on these tickets. Probably black out dates for new releases or popular films.
      The Cineplex plan mentioned it would have rollover on unwatched movies.. Landmark may have this also.

      Ron.
    • Report Post
    • newfbc wrote: The Cineplex plan mentioned it would have rollover on unwatched movies.. Landmark may have this also.

      Ron.
      Rollover would be wicked can stockpile all the unwatched vouchers for when big blockbusters come out.
    • Report Post
    • Lol so it's like you're forced to watch movie per month
    • Report Post
    • These are frankly the death rattle of the theatres that are left. There simply aren't enough 'big blockbuster' movies left, most stuff has shifted direct to streaming. Now with instant/dual release or in the base of what's coming the new '45 day window' before a 'blockbuster' goes on streaming. I do think it's too bad though, I liked going to theatres from time to time (as I"ve gotten older, less and less mind you) --- none the less, sad that 'theatres' in general will go the way of the 'drive in'.
    • Report Post
    • LOL, another one of those “movie theatres are dead” and “this isn’t a good deal(to me)” thread. Why do you ppl even bother coming in to threads like this?
      Leave this for ppl that are actually interested in the deals and spare us from all your personal issues.
      We come to talk and find deals here, not here to talk about how movie theatres are going under, or how there aren’t enough movies for you to make it work.

      Save that for your personal diary or for the dinner table when you are talkin with someone that might actually care.

      For those of us that still like to go to the movies (and yes there are plenty of us), this is a pretty good deal, compared to the price of a movie ticket.

      Just because streaming is here doesn’t mean that going out is dying. Guess what, you can make food at home, but I don’t see anyone stopping going to restaurants while I’m out. Or going to concerts, or sports events, or broadway, etc.

      Give it a rest.
    • Report Post
    • Just off the top of my head I can think of all the movies that are coming up that would be great to see in a theatre.

      Free Guy
      Venom 2
      Shang Chi
      Batman
      Dune
      James Bond
      The New Sopranos Movie
      Even the new Jackass movie could be fun in a theatre (the previous ones were a good time)
      Ghostbusters
      Top Gun
      Spider-Man

      And all these should be out before Xmas……
    • Report Post
    • 120 a year to watch the umpteenth superhero flick with the latest virtue signalling msgs, no thanks.
    • Report Post
    • Mrrfdxyz wrote: Lol so it's like you're forced to watch movie per month
      In the before times when man was young and the elder gods roamed the earth, I enjoyed watching at least 1 movie a month.
    • Report Post
    • Mrrfdxyz wrote: Lol so it's like you're forced to watch movie per month
      Someone mentioned that the "free" movie can be rolled over to the following month if not used.

      So not forcing you to watch a movie each month
    • Report Post
    • muffin4life wrote: Someone mentioned that the "free" movie can be rolled over to the following month if not used.

      So not forcing you to watch a movie each month
      No one is forcing anyone to buy this deal either. I find it weird reading ppls complaints sometimes.
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    • rokkzstar wrote: No one is forcing anyone to buy this deal either. I find it weird reading ppls complaints sometimes.
      Yup.. what I don't get is ppl who click the link read the posts and make some stupid comments on how this isn't a deal and they don't go to see movies. Why even bother clicking on the deal in the first place?!?
    • Report Post
    • Is no one excited for the free tier? I love that they have a loyalty program now!
    • Report Post
    • Honestly if this qualifies for all formats, I'd go with landmark. All their seats are already "VIP" seats while you have to pay more at Cineplex. Maybe once or twice a year I'd go to Cineplex for IMAX.

      I know Tuesday is cheaper (for non 3D) but this pass gives me more freedom. I can go whenever I want and there are less people going to theater on any other day.
    • Report Post