Landmark Cinemas is rolling out an all-new rewards program this fall to encourage fans to return to movie theatres, with members-only perks including free movies, discounted concessions and more.
Scheduled to launch this September, the new program is called Landmark EXTRAS and will be available in three separate membership tiers, including an option with a monthly movie subscription to compete with Cineplex's recently-unveiled CineClub. Here are all three membership levels and the benefits of each one.
Landmark EXTRAS Movie Fan – free
- Earn 5 points for every $1.00 spent on movie purchases
Landmark EXTRAS Movie Insider – $20.00 per year
- One free movie admission per year
- Earn 50% more points on movies and concessions purchases
Landmark EXTRAS Movie Club – $9.99 per month
- One free movie admission per month
- Access to discounted companion admissions
- 20% discount on all concessions
- Earn points on all admissions and concessions
The Landmark announcement comes just three days after Cineplex revealed their new CineClub subscription service, which is essentially identical to Landmark EXTRAS's Movie Club tier with one free movie every month, discounted tickets and 20% off concessions for $9.99 per month.
At first glance, the Movie Club tier does offer the best overall value, as a general admission ticket at Landmark Cinemas is regularly $12.99 in London, Ontario (pricing may vary by region), which means members will break-even as long as they watch one movie a month.
It's currently unknown if members will be able to use their membership to redeem tickets for premium formats like 3D and IMAX, which would add more value to the paid subscription options, particularly with the Movie Insider tier at $20.00 per year.
Landmark Cinemas is Canada's second-largest theatre operator, with a total of 42 movie theatres spread across Western Canada, Ontario and the Yukon Territory.
Source: Landmark Cinemas