Latest News

Cineplex is Launching a Movie Subscription Service in Canada

Cineplex is Launching a Movie Subscription Service in Canada

By Simon Hung

Cineplex is hoping to woo movie lovers back to theatres this fall with a brand new service, as the company is set to launch a movie subscription service in Canada called CineClub.

Scheduled to launch on August 11, CineClub was first teased in the September 2021 issue of Star Cineplex, the company's monthly film magazine. According to the teaser, CineClub members will be entitled to perks including one movie every month, member-priced movie tickets and a 20% discount on concessions for $9.99 per month.

CineClub's $9.99 monthly price is competitive for frequent movie-goers, as the price for one general admission ticket is regularly $13.25 in Toronto theatres (pricing may vary by region), which means the membership would pay for itself as long as you watch one movie every month. It's currently unknown if the membership will also include premium formats like UltraAVX and IMAX, which would make the service an even better value, but finer details will likely be clarified after CineClub's official launch.

A CineClub teaser was first spotted in the September 2021 issue of Star Cineplex.

A Cineplex subscription-based service has been long-rumoured in Canada, dating as far back as 2011 with the launch of the now-defunct MoviePass in the United States. In 2018, a similar service called Sinemia was launched in Canada, but the company was not affiliated with Cineplex and operated in a legal grey area, resulting in its abrupt closure in less than a year.

Speculation increased again in late-2019 after British movie company Cineworld were in talks to acquire Cineplex for $2.8 billion, but those rumours fizzled after Cinewold backed out of the agreement in June 2020.

The entertainment industry was one of the hardest-hit during the COVID-19 pandemic and movie theatres across Canada were closed for extended periods between 2019 and 2021, leading Cineplex and other movie companies to seek unorthodox methods of revenue during lockdowns, including renting out entire theatres for private parties and offering giant bags of popcorn for home delivery.

While movie theatres across Canada are now re-open, movie-goers have been reluctant to return despite growing vaccination rates and enhanced safety measures, in part due to the rise of Delta variant cases and a lacklustre line-up of movies. However, the slate of movies should become more appealing, as several highly-anticipated films like Shang-Chi and the Legend of the Ten Rings, No Time to Die, Dune, Spider-Man: No Way Home and others are scheduled to premiere in theatres only later this year.

____________________

Source: Cineplex, with reports from The Canadian Press

39 Comments

    • Isn't it cheaper to just get passes from Costco or CAA? $9.99 i assume is per person which still is $20 a couple.
      If it was unlimited movies per month, then I would consider it.
    • Report Post
  • zod
    • I also wish Cineplex sold different passes. Generally we try to go to the best screen which is the fake Imax at our local silvercity. Always annoying that (for the most part) you can only buy regular passes and have to pay to upgrade when used. Would be better if they sold different passes that worked on different admissions (3d, imax, vip, etc..).

      I guess I'm complaining about that because I bet this membership only includes the lowest possible free movie solution.. lol.
    • Report Post
    • Looks like they're running out of cash flow. Ya it doesnt say if it's valid for only the standard 2D movie, or anything like Imax
    • Report Post
    • They use to have 3D Passes, and took many of them years ago when I worked there. I just don’t think any 3D option (at least in Ontario) are being offered at this time because of Covid. Maybe different in other provinces, maybe not, but could be reason they longer are being offered.
    • Report Post
    • I'm interested depending on how the free movie works. Will it be for regular general admission only? And if so, can it be used like other coupon codes where it can be used for AVX/IMAX/VIP too but with just paying the upcharge?

      And can I cancel anytime and re-sign up later if I want?

      I guess we will see more details this week.
    • Report Post
    • Interesting deal... Guess ok for going to movies on days other than on Tuesday
    • Report Post
    • That's not bad, basically a no-brainer to always sign up if you want to watch a movie then cancel it for the month.

      Costco cineplex tickets still seems like the better deal for 2 people though.
    • Report Post
    • They are being Blockbuster video back…
      Not for me but I am sure some will like the 80’s memories
    • Report Post
    • Aside from the original post in this thread, the ad for CineClub can be seen on page 23 of the Star Cineplex magazine at this link. There is some fine print at the bottom which is worth reading for basic terms and conditions.
    • Report Post
    • In Vancouver, an average cost of a movie ticket for Cheap Tuesday is already $13/person (this was a few years ago, I'm sure it's even more expensive now).

      Considering that most Hollywood movies these days are garbage. Most people only go for the blockbusters. The average person only goes to the theater like once a month. This subscription only allows you one movie viewing per month so you're really only saving $3/month if you're in Vancouver.

      It's really only worth it for those who goes to the theater for the experience and doesn't care about what he/she is watching.

      I don't see how this is a deal at all.
    • Report Post
    • People still go to movie theatre's?
    • Report Post
    • AsianXL wrote: In Vancouver, an average cost of a movie ticket for Cheap Tuesday is already $13/person (this was a few years ago, I'm sure it's even more expensive now).

      Considering that most Hollywood movies these days are garbage. Most people only go for the blockbusters. The average person only goes to the theater like once a month. This subscription only allows you one movie viewing per month so you're really only saving $3/month if you're in Vancouver.

      It's really only worth it for those who goes to the theater for the experience and doesn't care about what he/she is watching.

      I don't see how this is a deal at all.
      Saving ~23% is not a deal?

      Plus discounts on additional tickets and 20% off concession items.
    • Report Post
    • supremekai wrote: Saving ~23% is not a deal?

      Plus discounts on additional tickets and 20% off concession items.
      Not really, there isn't a blockbuster every month where I would care about enough to go the theater to watch, so the 20% off movie tickets means nothing to me, so does the concessions.

      I'm certain I'm not the only person that feels that way.

      Also, Many blockbusters these days are releasing on-demand, the same day it is in theatres. This trend will only continue.
    • Report Post
    • Gives me MoviePass vibes, but more sustainable... lol.
      Not right for me, but I'm sure it might be a godsend to some movie buffs..
    • Report Post
    • AsianXL wrote: Not really, there isn't a blockbuster every month where I would care about enough to go the theater to watch, so the 20% off movie tickets means nothing to me, so does the concessions.

      I'm certain I'm not the only person that feels that way.

      Also, Many blockbusters these days are releasing on-demand, the same day it is in theatres. This trend will only continue.
      It's not a yearly sub. Just subscribe for the month when you want to watch a movie.

      And looks like there will be 45 days window before releasing digitally.
      Meanwhile, other companies have made their films available to stream just a few weeks after they hit theatres, such as Paramount with A Quiet Place Part II and Universal with F9. Going forward, Paramount will also adhere to a 45-day theatrical window before bringing its movies available on streaming. Disney has confirmed it will do the same for next week’s Free Guy and September’s Shang-Chi and the Legend of the Ten Rings.
    • Report Post
    • supremekai wrote: It's not a yearly sub. Just subscribe for the month when you want to watch a movie.

      And looks like there will be 45 days window before releasing digitally.
      I have already watched A Quiet Place Part 2 online, so as The Suicide Squad that was released a day or two ago online in HD quality. F9 is already available online in HD too.
    • Report Post
    • 20% off concessions so instead of $10 for a medium popcorn, $10 for a drink, your going to pay $16 instead. Giant scam as usual.
    • Report Post
    • Even if i can find certain movies in HD quality, i would still go to the theater. Its about the experience.

      I think this is more similar to AMC A-List instead of MoviePass. I'll definitely find a few friends and consider it.
    • Report Post
    • blaznazn22 wrote: 20% off concessions so instead of $10 for a medium popcorn, $10 for a drink, your going to pay $16 instead. Giant scam as usual.
      Don't be surprised to see concession prices increase at least 10% to offset this a bit.
    • Report Post
    • AsianXL wrote: I have already watched A Quiet Place Part 2 online, so as The Suicide Squad that was released a day or two ago online in HD quality. F9 is already available online in HD too.
      are you really comparing this to illegally downloading movies now.... *. This ain't for you, neither is any subscription service.
    • Report Post
    • Nexzen wrote: are you really comparing this to illegally downloading movies now.... *. This ain't for you, neither is any subscription service.
      Quiet place is on Amazon Prime, not illegal
      Suicide squad HBO max, not illegal
      F9 Google Play, not illegal
    • Report Post
    • pkeep22 wrote: Quiet place is on Amazon Prime, not illegal
      Suicide squad HBO max, not illegal
      F9 Google Play, not illegal
      I know, I'm pretty sure he meant illegally downloading them, not finding them on those services. You gotta learn to read between the line, also HBO Max isn't available in canada, the suicide squad movie isn't releasing on crave day one.
    • Report Post
    • AsianXL wrote: I have already watched A Quiet Place Part 2 online, so as The Suicide Squad that was released a day or two ago online in HD quality. F9 is already available online in HD too.
      A Quiet Place Part II is free on Amazon Prime Video

      The Suicide Squad available on HBO Max as a same-day release. Due to this, it was easy to make available free to download.

      F9 was available since Friday, July 30, 2021, as a premium video-on-demand (PVOD) release. Free HD version available to download after this release.
    • Report Post
    • Nexzen wrote: I know, I'm pretty sure he meant illegally downloading them, not finding them on those services. You gotta learn to read between the line, also HBO Max isn't available in canada, the suicide squad movie isn't releasing on crave day one.
      There was a very popular thread a while back on how to get a subscription in Canada
    • Report Post
    • pkeep22 wrote: There was a very popular thread a while back on how to get a subscription in Canada
      dude, he's not talking about finding these movies on these services. Whats wrong with you?
    • Report Post
    • supremekai wrote: It's not a yearly sub. Just subscribe for the month when you want to watch a movie.

      And looks like there will be 45 days window before releasing digitally.
      Warner Brothers movies also going to 45 days window in 2022

      Warner Bros. movies won’t be premiering on HBO Max in 2022
      Warner’s new movies will be theatrical exclusives again next year
      After a year of day-and-date movie premieres on HBO Max in 2021, Warner Bros. movies will return to theatrical exclusive windows next year.

      According to a Deadline report on Tuesday, Warner Bros. reached a deal with Cineworld, the owner of Regal Cinemas, for a 45-day exclusive theatrical window starting in 2022. This means that Warner Bros. films will need to be in theaters for at least 45 days before they can appear on streaming or VOD platforms, including Warner’s own HBO Max streaming service.
    • Report Post
    • I'm a movie theater buff, but I can't stand the other patrons.

      I get people talking throughout the movie, people bring their own chips that make bag crumpling sounds, people walking past you to go to washroom during the BEST scenes, cell phones ringing/lighting up/vibrating, texters, and the infamous back chair kicker.

      So I only go the IMAX when the movie has been shown to death and most likely the theater is almost empty.
    • Report Post
    • Nexzen wrote: are you really comparing this to illegally downloading movies now.... *. This ain't for you, neither is any subscription service.
      *
      I didn't mention anything about pirating - only you did.

      This is a garbage "deal" no matter how hard you try to defend it.
    • Report Post
    • I have so many unused movie tickets and they don't have any expiry.
    • Report Post
    • AsianXL wrote: In Vancouver, an average cost of a movie ticket for Cheap Tuesday is already $13/person (this was a few years ago, I'm sure it's even more expensive now).
      Really?!? I don't suppose your are referring to a basic ticket. Last time I went to Cineplex on Tuesday it was like $7 with Scene card. At $13 might as well go to Landmark on a regular day. (Tues is cheaper). Reclining seats and assigned seating and much better spacing.
    • Report Post
    • muffin4life wrote: Really?!? I don't suppose your are referring to a basic ticket. Last time I went to Cineplex on Tuesday it was like $7 with Scene card. At $13 might as well go to Landmark on a regular day. (Tues is cheaper). Reclining seats and assigned seating and much better spacing.
      I was referring to the UltraAVX tickets which is one tier above the General Admission where you can reserve your own seats in advance.

      General Admission seats are not that common these days where I am from.
    • Report Post
    • I think this might be a good alternative if the cineplex packages are out of stock at Costco.
    • Report Post
    • ticket of landmark on Tuesday is 8.99.

      With more comfortable chair, I will go with landmark.
    • Report Post
    • frugal69 wrote: I'm a movie theater buff, but I can't stand the other patrons.

      I get people talking throughout the movie, people bring their own chips that make bag crumpling sounds, people walking past you to go to washroom during the BEST scenes, cell phones ringing/lighting up/vibrating, texters, and the infamous back chair kicker.

      So I only go the IMAX when the movie has been shown to death and most likely the theater is almost empty.
      Aw man I really like your style, I wanna go to the movies with you!
    • Report Post