Latest News

Walmart Canada Will Stop Price Matching on October 15th

Walmart Canada Will Stop Price Matching on October 15th

By Thomas Kenzaki

Starting next month Walmart Canada will put an end to their long standing, consumer friendly policy of price matching other retailers. Here’s what to expect when the new policy goes into effect on October 15, 2020.

Walmart has long been one of the best places in Canada to shop due to aggressively priced products, and the ability to ad match other retailers. That policy allowed shoppers to make a single trip to Walmart to get everything they wanted at advertised sale prices from other retailers.

After October 15th, you’ll no longer be able to ad match other retailers in-store or at Walmart.ca. Walmart stores will however still price match their own website, Walmart.ca (should an item be available for less online).

The reasons given by Walmart for the change is that there’s “minimal usage of our (Walmart’s) Ad Match program” and that “the program has been causing delays at the checkout”.

Walmart has also released a statement saying that the decision to end their ad matching program was not due to the ongoing coronavirus pandemic (for those wondering).

Now that Walmart is ending ad matching in Canada, will you still continue to shop there or look for better alternatives to get the best bang for your hard earned dollar? Let us know in the comments below.

39 Comments

    • Wonder if it’s a long term policy ...
      Or just anticipation of Covid 2.0

      Lots of stuff like this was not available during Covid Round one

      So wouldn’t surprise me if it’s just more of that coming down the pipe

      I know the Public Health Authorities say we are just days / weeks away now from a Roll Back in status
      My buddy the MD told me they expect to see Ontario Stage 3 set back to Stage 2 levels by early October

      https://www.ctvnews.ca/health/coronavir ... -1.5105733
    • Report Post
    • I will say I haven't heard anything from my store yet. But I was told by my management that If Walmart does stop Price Matching, Loblaw (RCSS and No Frills) may be close behind. Apparently for the last year they've (Loblaw and Walmart) have been playing chicken with each other to see who will end it first and the potential backlash from it. If I hear anything from my end, I will update everyone here.
    • Report Post
    • johnb56789 wrote: I will say I haven't heard anything from my store yet. But I was told by my management that If Walmart does stop Price Matching, Loblaw (RCSS and No Frills) may be close behind. Apparently for the last year they've (Loblaw and Walmart) have been playing chicken with each other to see who will end it first and the potential backlash from it. If I hear anything from my end, I will update everyone here.
      Thank you very much. Thought I would post since the cashier told me about the new policy while matching some items today.
    • Report Post
    • I really hope it is stopped (No offence to you OP).

      Nothing worse than standing behind someone who suddenly pulls out a stack of flyers to price-match every item in their cart.

      Good Riddance.

      Give the business to the place that advertised the special instead! Stop inconveniencing everybody standing behind you...
    • Report Post
    • Maybe it's just me, but lately I'm finding Walmart's "everyday low prices" aren't as universally low as they once were. It's as if they're getting complacent.

      Then there's really bizarre stuff I noticed while browsing the hardware aisles, like stocking a $718 ice fishing auger in a smaller-size Walmart store in Kitchener's Stanley Park Mall. Umm, huh?? Who'd ever plunk down >$800 after tax in any Walmart, let alone for something as specialized as an ice fishing auger, in suburban Kitchener of all places?! :rolleyes:
    • Report Post
    • When Walmart still had Scan n go kiosks in place the app would automatically PM everything that's on another major store's flyers. I think that was neat.
    • Report Post
    • dollarsign wrote: I really hope it is stopped (No offence to you OP).

      Nothing worse than standing behind someone who suddenly pulls out a stack of flyers to price-match every item in their cart.

      Good Riddance.

      Give the business to the place that advertised the special instead! Stop inconveniencing everybody standing behind you...
      Stack of flyers? When was the last time that happened?
    • Report Post
    • Apparently it's true. Ending October 15th. Stores are in the process of putting signs up over the next few weeks.
    • Report Post
    • hill15 wrote: Apparently it's true. Ending October 15th. Stores are in the process of putting signs up over the next few weeks.
      Thanks for confirming. I just wasn’t sure, so thought I would reach out on rfd to see if others have heard anything.
    • Report Post
    • Found on my Instagram feed.

      Such BS. If there's been only "minimal use of the Ad Match program", the delays at checkout cannot be impactful.

      Walmart, just admit you're further maximizing profits during a pandemic.

      Image
    • Report Post
    • Well that is disappointing.

      Walmart was our go to store for groceries. We did it every week and we would have no issue price matching. We always scanned all the PM items first and then have all the items in Reebees app ready to show and PM. Also they changed their system were if you PM more than 1 of the same item it would automatically PM all the same items.

      Anyway. We also did a lot of grocery pickup and never had issues doing PM with our pickup after via online.

      Also what we have been doing lately is doing our grocery order on wednesday to overlap 2 sales but pickup no thursday/friday. Walmart will always give you the lowest price regardless of when you order. So if the item is on sale this week but ending on thursday.. Just order it before and you will still get that low price.

      Adding the occasional coupon of 20$ off $75 we have seen our grocery go from $100 to like 50$ when picked up because of the sales price of 2 sales.
    • Report Post
    • RCSS has that dumb rule where they don't pm "2 for $x", whereas Walmart does.
    • Report Post
    • I price match all the time, at both RCSS and Wal-Mart, and I assure you it doesn't add any time; but I go to the extra effort to make sure that it's easy and seamless for the cashier.

      This is really unfortunate. It'll either make my once destination shopping trip now multiple destinations, or mean my grocery bill will increase.

      I've actually noticed with RCSS in Ottawa that who the store price matches is dependent on the store. For example, Orleans doesn't price match FreshCo, but Westboro does, presumably because there isn't a FreshCo all that close to the Orleans location. We live smack dab in the middle of the two, but tend to frequent the Orleans store because it's newer and bigger with generally more selection.
    • Report Post
    • canaduh wrote: Maybe it's just me, but lately I'm finding Walmart's "everyday low prices" aren't as universally low as they once were. It's as if they're getting complacent.
      They were never universally low, it was just a marketing gimmick (same with Home Depot). They are depending on you believing that shtick so you will do all your shopping there. Same with their suspension of flyer specials early on in the pandemic...stuff was flying off the shelves so there was no incentive to drop prices to bring customers in.
    • Report Post
    • People are already hoarding so why not maximize profits.
    • Report Post
    • That's terrible.

      Walmart was my ONE STOP SHOP I just pulled out Flipp or a flyer app and did all my shopping there because Walmart would actually match the price of avocados, or cereal, or vegetables, ice cream, diapers, whatever!

      This was one of the main reasons to go to walmart in that you'll get the lowest price. Horrible. KNowing we have no alternative this is clear profit taking. We have no recourse either. Other than to shop at Food Basics, No Frills or whatever.
    • Report Post
    • Unsurprising

      The US division got rid of price matching about a year ago so it was only time before the Canadian division joined them. Plus I imagine price matching had a lot of issues with fraud.

      Also INB4 Loblaw and FreshCo end their price matching. The Canadian market is all about seeing who will do the shit thing first then following the herd.

      Doesn't matter much to me, I think I price matched maybe one item in the past year (bleach which wasn't at the store where it was on sale).
    • Report Post
    • m4gician wrote: That's terrible.

      Walmart was my ONE STOP SHOP I just pulled out Flipp or a flyer app and did all my shopping there because Walmart would actually match the price of avocados, or cereal, or vegetables, ice cream, diapers, whatever!

      This was one of the main reasons to go to walmart in that you'll get the lowest price. Horrible. KNowing we have no alternative this is clear profit taking. We have no recourse either. Other than to shop at Food Basics, No Frills or whatever.
      Food Basics hasn't price matched in over 5 years so you'll have No Frills... for now.
    • Report Post
    • Boomer23 wrote: Thanks for confirming. I just wasn’t sure, so thought I would reach out on rfd to see if others have heard anything.
    • Report Post
    • I liked Ad Match since I was able to avoid driving all over to get what I needed. It just helped saved time and money.
    • Report Post
    • Quite frankly I don’t understand price matching on everyday buys...
      Big stuff ... Cars, Appliances, Electronics, Patio Furniture ... sure

      Groceries ... just track prices, and buy when things are at their lowest
      Not when they are at their highest

      Every store & every item you buy has a price cycle ...
      Low / Sale ... and then Medium to High for regular pricing

      Learn the range on each product, and the cycle ...
      and doesn’t matter a whole lot where you shop

      It’s the NON SALE Items that you buy in a grocery store that nickel & dime
      Or DOLLAR YOU to death at the cash register

      Just buy stuff on sale ... at its lowest point
      And you’ll always come out ahead

      Combine that with a Loyalty Rewards Program
      Be it an Instore one ...
      and / or a Credit Card one ...
      and you’ll be spending the least amount possible on groceries

      Money you can either use to buy better quality groceries
      Or target for other expenses in your life where it’s harder to compete on pricing (like utilities )
    • Report Post
    • You can't buy groceries weeks in advance and bulk up when they go on sale at your favourite store. When I get groceries or whatever item I need for that particular day or week, I always go to Walmart (assuming they carry it) and grab my phone to see if it's cheaper elsewhere and price match.

      It's convenient, and saves you money.. No brainer.
    • Report Post
  • tew
    • PointsHubby wrote: Quite frankly I don’t understand price matching on everyday buys...
      Big stuff ... Cars, Appliances, Electronics, Patio Furniture ... sure

      Groceries ... just track prices, and buy when things are at their lowest
      Not when they are at their highest

      Every store & every item you buy has a price cycle ...
      Low / Sale ... and then Medium to High for regular pricing

      Learn the range on each product, and the cycle ...
      and doesn’t matter a whole lot where you shop

      It’s the NON SALE Items that you buy in a grocery store that nickel & dime
      Or DOLLAR YOU to death at the cash register

      Just buy stuff on sale ... at its lowest point
      And you’ll always come out ahead

      Combine that with a Loyalty Rewards Program
      Be it an Instore one ...
      and / or a Credit Card one ...
      and you’ll be spending the least amount possible on groceries

      Money you can either use to buy better quality groceries
      Or target for other expenses in your life where it’s harder to compete on pricing (like utilities )
      mobifree wrote: You can't buy groceries weeks in advance and bulk up when they go on sale at your favourite store. When I get groceries or whatever item I need for that particular day or week, I always go to Walmart (assuming they carry it) and grab my phone to see if it's cheaper elsewhere and price match.

      It's convenient, and saves you money.. No brainer.
      You can only stock up on certain items. You can't use your method for perishables unless you want to go without them for a while. When I price match it's mostly for fruit and vegetables.
    • Report Post
    • mobifree wrote: You can't buy groceries weeks in advance and bulk up when they go on sale at your favourite store. When I get groceries or whatever item I need for that particular day or week, I always go to Walmart (assuming they carry it) and grab my phone to see if it's cheaper elsewhere and price match.

      It's convenient, and saves you money.. No brainer.
      tew wrote: You can only stock up on certain items. You can't use your method for perishables unless you want to go without them for a while. When I price match it's mostly for fruit and vegetables.
      Fresh Fruits & Vegetables do present more of a challenge
      But it’s still do able

      First, buy seasonal as much as possible

      Second...
      Most people just don’t know how to store their fresh items to maximize freshness & longevity

      People today waste far too much food ...
      Due to lack of knowledge ... laziness & convenience

      It’s truly shameful

      * Personally ... I only buy fresh items every 2 or 3 weeks
      And hearty winter fruits & veggies ... every 4 to 6 weeks
      Proper prep & storage ... and that’s all I need
      Example ... can even get tender lettuces to last that long c/o the use of paper towel
    • Report Post
    • tew wrote: You can only stock up on certain items. You can't use your method for perishables unless you want to go without them for a while. When I price match it's mostly for fruit and vegetables.
      I never buy fresh stuff at Walmart anymore because it always disappoints me.
    • Report Post
    • I avoid Walmart whenever possible, haven't been in one since the pandemic began. I'm going to go ahead and say they will lose the customers they had that where and will go to a place that matches.

      Walmart knows people aren't going to go to multiple stores as many are afraid of contracting the virus and in many smaller cities WalMart is the go to for most.

      As for them saying it wasn't used I would have to say that's made up to save face, while anacodal you hear about so many people price matching, well complaining about people price matching in various threads over time.
    • Report Post
    • canaduh wrote: Maybe it's just me, but lately I'm finding Walmart's "everyday low prices" aren't as universally low as they once were. It's as if they're getting complacent.

      Then there's really bizarre stuff I noticed while browsing the hardware aisles, like stocking a $718 ice fishing auger in a smaller-size Walmart store in Kitchener's Stanley Park Mall. Umm, huh?? Who'd ever plunk down >$800 after tax in any Walmart, let alone for something as specialized as an ice fishing auger, in suburban Kitchener of all places?! :rolleyes:
      You don't know how many Newfies reside in the area. Newfies absolutely need ice fishing augers, they all have shacks on a lake someplace.

      Walmart never ever had the best prices. You always had to price match to get a deal comparable to the discount grocery stores. The advantage of Walmart is that after you've picked out your Maple Leaf bologna and dropped 20 cans of Vienna sausage in your cart, you can tool around and go check out the ice augers. Maybe not today, but soon.
    • Report Post
    • I thought that Walmart was going to move everybody to club cards and have member pricing. PC Optimum is doing that with some products. Walmart is trying to run their club digital-only and too many of their customers at the bottom end that really care about prices do not have smartphones or they do not have data, and no one wants to start a shopping trip standing around logging onto the network. They need plastic cards and they are in denial (but I really do think we will see some kind of membership program roll in and not just the discontinuation of price matching).

      If you want to price match a dozen items and do it through the human cashier it's just a few keystrokes now because they added a shortcut to apply the changes all at once to 12 things. People are trying to price match at the self checkouts and if you have a dozen of the same thing, the attendant has to click on each item and punch in the new price so it is ultimately something like 5 clicks plus the price entry so just < 10 clicks just to do 1 out of 12 items. It is hell. They could fix their IT or they could get rid of price matching and they decided to do the latter?

      IT is not a strength for these guys. I have made a mint in discounts exploiting their online store. Their programmers don't nail things down very tightly and there have always been a lot of errors to leverage. It seems to me that they are the kind of guys that are trying to get a grip on things that they can control because they can't get their money-hemorrhaging IT to work properly. Everybody would be much happier if they just created some nice-paying IT jobs and fixed their IT. Also they can't have any of this American tech support bullshit because I am not going to spend 5 minutes on the phone fighting about what a "Zee" is just so someone can go on and totally fail to comprehend my problem because the error is coming from a Canadian system they aren't truly familiar with and customers they don't truly care about.

      I found a reproducible error when they first introduced their marketplace where if you placed an order with items from both Walmart and a third-party seller, they would ship everything but only bill you for the Walmart portion. I called them and described the error and told them I would like to pay for the part that remained unpaid. They helpfully double-charged me for both the Walmart portion and the third-party seller portion. It took me 6 weeks and many many phone calls to the US to get them to reverse their brilliance. They denied there was an issue, they blew me off repeatedly. After that the bug still existed and I sure as hell didn't actively exploit it but when it happened in the normal course of my ordering I let it go because I am not going to spend a month and a half being punished for trying to do a good deed.

      That is not my only Walmart IT story but we will leave it there for today, huh? These guys have to get a clue. Loblaws is going to roll them because Loblaws is doing everything right and Loblaws seems to be hiring people with a higher skill level for their IT and customer service Customer service is really the front-facing testing department where they take bug/incident reports and Walmart doesn't get that. Walmart gets an incident report and NO ONE in the entire company will let IT know that something occurred. They don't even document the interactions with their customers in the customer service centre properly.

      Their eVoucher setup is ridiculous because you can't see the terms and conditions or expiries of any of the eVouchers. They sent me a new eVoucher by email recently and I kindof saved it but can't find it now and I'm not deeply concerned about that either. I have 5 eVouchers in my account for $20 off $75, 4 of them don't work because they are regional but I was able to add them to my account regardless and now can't delete them, one of them is the new one that should work but how am I going to tell them apart? Total trial and error and I can't see how many uses I have left unless I track it myself. Stellar, guys. Top notch work.

      Amazon is selling all Walmart's highest volume items price-matched to Walmart and they will ship it to my house for free and I don't have to hit $50 or $75 to take advantage. The selection of sold by Amazon food and household items is really pathetic but it is just good enough to peel away customers.
    • Report Post
    • Walmart is really playing hardball with both their suppliers and their customers.

      Suppliers have higher fees than ever to sell in Walmart to help fund walmart.com and their store renovations. Customers can no longer price match.

      I agree that Walmart doesn't necessarily have the best prices for produce, but it is convenient for one-stop shopping. Seeing as I will have to split up my shopping trips now to get the best prices for food, I will probably be dropping Walmart for any future purchases.
    • Report Post
    • canaduh wrote: Maybe it's just me, but lately I'm finding Walmart's "everyday low prices" aren't as universally low as they once were. It's as if they're getting complacent.

      Then there's really bizarre stuff I noticed while browsing the hardware aisles, like stocking a $718 ice fishing auger in a smaller-size Walmart store in Kitchener's Stanley Park Mall. Umm, huh?? Who'd ever plunk down >$800 after tax in any Walmart, let alone for something as specialized as an ice fishing auger, in suburban Kitchener of all places?! :rolleyes:
      Uhh...seriously? Maybe not for an auger, but tons of people spend over $800 at Walmart...
    • Report Post
    • Yep, it’s looking like the beginning of the end of price matching.

      If Walmart, which is the number two grocer nationwide, is halting it, what’s the chance that Loblaw (numero uno) will do the same.

      RIP. Time to take advantage of offers, and points to get to where you want, or go to 5 different stores to get all of the sale items.
    • Report Post
    • That’s what happens due to lack of any competition. I still vaguely recall that immediately after Zellers disappeared they made changes to their free shipping policy, requiring a minimum purchase to avail free shipping. Zellers, Target, Sears...to name a few.
    • Report Post
    • That's too bad - although I rarely used it, I didn't notice any noticeable "delay" at the checkout line in most cases...cashiers were usually pretty quick (in my experience). Between this and the new supplier fees WMT has introduced, this company is getting exceptionally greedier and more ruthless by the day.
    • Report Post
    • If it’s such a inconvenience, move to a different line , nowadays people have a app on their phone. Who entitled you to make people travel store to store for deals, when Walmart offers to the program to shop at their store and admatch. It doesn’t take hours to do the price match , only a few minutes
    • Report Post
    • Phone apps made it too easy to price match, too many are taking advantage now. Digital only flyers will also help cut costs.
    • Report Post