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McDonald’s Revamps Beef Burgers in Canada, Including the Big Mac and Quarter Pounder

McDonald’s Revamps Beef Burgers in Canada, Including the Big Mac and Quarter Pounder

By Simon Hung

Tinkering with a widely-adored recipe can be disastrous (see New Coke), but McDonald’s is hoping that won't be the case with their newest endeavour, as they’re revamping their entire lineup of classic beef burgers in Canada.

"Remastered" Big Macs, Cheeseburgers and Quarter Pounders are coming to McDonald's.

The new changes are not drastic, as most adjustments involve minor tweaks during preparation to help create what McDonald's hopes are more delicious burgers. According to Nicola Pitman, McDonald’s Director of Menu Innovation and Management, the changes come after years of development and will not be "hugely noticeable" to guests who regularly enjoy iconic menu staples like the Big Mac and Quarter Pounder with Cheese.

There are five improvements highlighted by the fast food giant and we’ve listed each of them along with a short rundown of their impact.

1. Beef patties will be cooked in smaller batches

McDonald’s will reduce the maximum number of patties on a grill at a time to six standard patties or four Quarter Pounder patties (previously eight and six, respectively). Cutting the maximum capacity means less overcrowding, better heat distribution and fresher burgers, as cooks will have to grill more frequently to compensate. Cooking time will also be shortened slightly to ensure burgers remain juicy without drying out when resting in warming trays.

2. New produce storage for fresher and crispier lettuce

Lettuce trays will be reduced on the prep table, which will result in more frequent trips to the fridge to replenish supply and ultimately lead to crispier lettuce on your burger.

3. Onions will be added directly to patties on the grill

Onions will now be cooked on top of patties while they’re on the grill to intensify their flavour, rather than adding them raw during the assembly process. Pitman mentions that the process also allows onions to absorb juices and adds a caramelized flavour to burgers. In their press material, McDonald’s notes that this process will not be used for Quarter Pounders.

4. More Mac Sauce will be applied to Big Macs

An additional 10 millilitres of Mac Sauce will be added to Big Macs after customer complaints of too little sauce per bite in Big Macs. During our (very unscientific) taste-tests of store-bought McDonald’s sauces in 2017, one discovery we made was that more sauce resulted in more flavour and this change should be well-received by Big Mac fans. A slight buttery flavour will also be added to Big Mac buns to counter the increased acidity from the extra sauce.

5. New bun recipes to create warmer buns

The enemy of any burger is a cold bun, so McDonald's is using a new bun recipe that includes a higher moisture content to retain more heat. As a result, the tops of the new buns will be slightly shorter than previous buns by three millilitres, while the bottoms will be slightly thicker to increase heat retention. In addition, the new buns will have a glaze to help seal in heat and add a hint of flavour, while improving the appearance of the final product.

All beef used by McDonald's will continue to be sourced from Canadian farmers with no artificial colours, flavours or preservatives.

These new changes will be rolled-out across all McDonald's restaurants in Canada and only affect their classic beef burgers, including the Big Mac, Cheeseburger, Hamburger and Quarter Pounder -- you can try these new "Remastered" McDonald's burgers now and McDonald's will also have a one-week promotion to celebrate the changes, as Big Macs will be $3.00 at all restaurants from coast-to-coast between August 13 and 19.

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Source: McDonald's Canada, with reports from the Financial Post

39 Comments

    • It's basically half off. It's $5.99 + tax normally.
    • Report Post
    • $2 Big Mac's or bust. Jk, thx for the post.
    • Report Post
    • Jimboski wrote:
      Aug 6th, 2019 11:58 am
      $2 Big Mac's or bust. Jk, thx for the post.
      Those were the days!
    • Report Post
    • $3 is about all its worth imo. It's a trash burger in comparison to the other FF chains, again imo. If I go to McD's, it's for an Angus
    • Report Post
    • kcorscadden wrote:
      Aug 6th, 2019 12:00 pm
      $3 is about all its worth imo. It's a trash burger in comparison to the other FF chains, again imo. If I go to McD's, it's for an Angus
      LMAO i read anus..
    • Report Post
    • $3 is about right - $6 reg is kinda over-priced IMO.
    • Report Post
    • Looks like I'll be eating a lot of McDonald's next week.
    • Report Post
    • GiOBoY wrote:
      Aug 6th, 2019 12:01 pm
      $3 is about right - $6 reg is kinda outrageously over-priced IMO.
      Totally agree with the other posters, 3$ should of always been the price for a big mac, that's why I never buy it at 5.99 way over priced for that garbage
    • Report Post
    • Wasn't it also around this time last year that Wendy's came out with their $3 Daves and Harveys with $6 Originals x2?
    • Report Post
    • 2 x B-macs and a $1 drink. = $7 + tax. Cheap and cheerful 😃
    • Report Post
    • Sad thing is that "Only one offer is allowed per order". Tried to add "Spend $10 or more pre-tax & get $3 off for mobile order".
    • Report Post
    • Can the mobile offers discount be used on this?
    • Report Post
    • how much is a mcdouble dressed up as a big mac?
    • Report Post
    • TomRFD wrote:
      Aug 6th, 2019 12:01 pm
      Looks like I'll be eating a lot of McDonald's next week.
      Please don't waste tax payers' money.
    • Report Post
    • Jimboski wrote:
      Aug 6th, 2019 12:01 pm
      LMAO i read anus..
      LMAO...... There is McD's new advertising campaign....... The New Anus Burger @ McD's :P
    • Report Post
    • badOne wrote:
      Aug 6th, 2019 12:17 pm
      how much is a mcdouble dressed up as a big mac?
      $2.49 plus tax.....that also includes extra sauce if you want
    • Report Post
    • Just know that when you're eating that delicious Big Mac, you're getting 3mm less top bun than usual.

      Personally I'm boycotting McDonald's until they reverse this travesty of justice, which you can (seriously) read about here
    • Report Post
  • tkl
    • canada5dollarbill wrote:
      Aug 6th, 2019 12:46 pm
      Just know that when you're eating that delicious Big Mac, you're getting 3mm less top bun than usual.

      Personally I'm boycotting McDonald's until they reverse this travesty of justice, which you can (seriously) read about here
      "..... An additional 10 millilitres of Big Mac Sauce to Big Macs......". I feel like you're disregarding the more juiciness part !!
    • Report Post
    • I miss free mac with app :(
    • Report Post
    • Jimboski wrote:
      Aug 6th, 2019 11:58 am
      $2 Big Mac's or bust. Jk, thx for the post.
      Free Big Mac's or bust. JK
      Image

      Price creep on the app has been brisk. It was $2 few months ago, then $3, I saw $4 last week. I feel like they are testing sales elasticity at different price points. $3 is OK, I wouldn't bother at $4.
    • Report Post
    • badOne wrote:
      Aug 6th, 2019 12:17 pm
      how much is a mcdouble dressed up as a big mac?
      IMO this is even better... one less piece of bread between the beef patties
    • Report Post
    • yummie wrote:
      Aug 6th, 2019 12:31 pm
      $2.49 plus tax.....that also includes extra sauce if you want
      so an extra 49 cents for the special big mac sauce?
      Or are there other items?
    • Report Post
    • GiOBoY wrote:
      Aug 6th, 2019 1:11 pm
      so an extra 49 cents for the special big mac sauce?
      Or are there other items?
      I think base price is $2.25, mac sauce or anything extra is 25c each. They charge you if you add stuff ordering at the cashier but through mobile app you can add it for free i'm sure.. extra extra sauce too.
    • Report Post
    • kcorscadden wrote:
      Aug 6th, 2019 12:00 pm
      $3 is about all its worth imo. It's a trash burger in comparison to the other FF chains, again imo. If I go to McD's, it's for an Angus
      None of McD's original menu items taste like real food. It all tastes like "food product". Much rather have something that's both tasty and feels like real food like A&W.

      Mind you A&W prices are getting a little outrageous. I just paid almost $12 after tax for an uncle combo--after using a coupon.

      I wish there was a burger chain that was a happy medium between quality and price.
    • Report Post
    • GiOBoY wrote:
      Aug 6th, 2019 1:10 pm
      IMO this is even better... one less piece of bread between the beef patties
      ya $2 big macs makes sense, or ban the big mac look alike mcdoubles.
    • Report Post
    • they're adding even more Big Mac sauce to the burger? Jfc RIP arteries.
    • Report Post
    • Dunderhead wrote:
      Aug 6th, 2019 1:14 pm
      None of McD's original menu items taste like real food. It all tastes like "food product". Much rather have something that's both tasty and feels like real food like A&W.

      Mind you A&W prices are getting a little outrageous. I just paid almost $12 after tax for an uncle combo--after using a coupon.

      I wish there was a burger chain that was a happy medium between quality and price.
      Personally, the only time I go to McD's is late at night as they are one of the rare few in my area open 24/7, so choices are limited. However my preference is Harvey's as their burgers taste real and fresh since they are and haven't been sitting in a warmer for who knows like everywhere else. If I want to ensure I am full, 5 Guys is my place, single burger with a single fry is enough for me most times just because of the amount of fries you get vs the others.
    • Report Post
    • Redscott wrote:
      Aug 6th, 2019 12:07 pm
      2 x B-macs and a $1 drink. = $7 + tax. Cheap and cheerful 😃
      Cheap, cheerful, and cholesterol
    • Report Post
    • Jimboski wrote:
      Aug 6th, 2019 1:12 pm
      I think base price is $2.25, mac sauce or anything extra is 25c each. They charge you if you add stuff ordering at the cashier but through mobile app you can add it for free i'm sure.. extra extra sauce too.
      It varies by location, some I've had charge me as much as $1.50 extra to make it like a mac while others were only an extra $0.50. Some locations offer mac sauce for free, some charge $0.50 (for just the mac sauce), add lettuce and it could be another $0.25. This goes for other items on the menu too, each franchise has the ability to set the price for certain items/addons it seems.
    • Report Post
    • Big Mac was just like cardboard with sauce on it before.

      I'm willing to try again for $3 though!
    • Report Post
    • i usually go for the 2 for $5 after 9pm when i'm out seeing a show and whatnot. good deal otherwise especially if you forgot your lunch
    • Report Post
    • So wait can they go any smaller on the patty again? 😂
    • Report Post
    • GiOBoY wrote:
      Aug 6th, 2019 1:11 pm
      so an extra 49 cents for the special big mac sauce?
      Or are there other items?
      A couple months ago, I remember the Mcdouble being 1.99...At that time, they were charging me .50 to make is "dressed like a mac"...So, the total was $2.49 plus tax...

      Today, I ordered "dress like a mac" and it was also 2.49, however the mcdouble is now 2.25

      Some Mcds, don't do this, meaning you can order a Mcdouble dressed like a mac and they will say that they dont do that at this location...

      Ordered at drive thru and at the counter..

      I was never charged more when I asked for extra sauce on my"dressed like a mac"
    • Report Post
    • Last time I ate a good Big Mac was in France... 2 months ago.. WTF! How did France Big Mac became better.. I don't know.
      BK was also better in France, they had more meat.
    • Report Post
    • Jimboski wrote:
      Aug 6th, 2019 12:01 pm
      LMAO i read anus..
      LOL. Friday already?
    • Report Post
    • GiOBoY wrote:
      Aug 6th, 2019 1:11 pm
      so an extra 49 cents for the special big mac sauce?
      Or are there other items?
      You'd be adding Big Mac sauce and lettuce to the McDouble to dress it.
    • Report Post
    • Smashy wrote:
      Aug 6th, 2019 2:29 pm
      You'd be adding Big Mac sauce and lettuce to the McDouble to dress it.
      Yes, the sliced lettuce...
      I knew something else was missing, but I just couldn't recall.
    • Report Post
    • What you don't remember the Big Mac jingle?

      2 all beef patties
      Special sauce
      Lettuce
      Cheese
      Pickles
      Onions
      On a sesame seed bun
    • Report Post