One of Canada’s most popular price-matching policies has undergone a small but significant change, as Best Buy has quietly replaced their long-standing Lowest Price Guarantee with a Low Price Guarantee.
The two policies are nearly identical, but with one important difference – Best Buy will no longer beat competitor pricing by 10% of the difference.
Rumblings of a policy change first surfaced in January, but several shoppers reported successful price-beat attempts both online and in Best Buy stores afterwards, with some users brushing off the news as unconfirmed speculation.
Help pages on Best Buy’s website reflected their Lowest Price Guarantee policy with the 10% price-beat clause until July 25, but as of July 26, all references to beating competitor pricing have been removed.
Best Buy's Lowest Price Guarantee was very popular among RedFlagDeals users for over 15 years (references to the policy can be found in posts from 2004), as the retailer was the only major tech chain with a coast-to-coast brick-and-mortar presence that matched and beat competitor pricing -- at times resulting in fantastic deals for savvy shoppers, other times angering shoppers who were denied a price-beat request.
With their new Low Price Guarantee, Best Buy joins the industry norm of simply matching competitor pricing, which simplifies the process for their customer service representatives, but marks the end of an era in the price-matching retail world.