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A Look Inside Tim Hortons Brand New Innovation Café in Downtown Toronto

A Look Inside Tim Hortons Brand New Innovation Café in Downtown Toronto

By Thomas Kenzaki

While Tim Hortons is no stranger to introducing new products and store redesigns, the brand new innovation café at 130 King St. West in downtown Toronto takes it to a whole new level. With a ton of new menu offerings and a completely unique store design, this Tim Hortons is unlike any you’ve ever stepped into before.

Located on the ground floor of the Exchange Tower, which is also where Tim Hortons recently moved their head office to, this new 24/7 location serves up classic menu items and also features an all new lineup of new and delicious donuts, Timbits, coffee and beverages.

It’s opening day festivities included a fun giveaway that saw the first 300 guests receive a $10 Tim Hortons gift card. In addition to that, there was also a contest and guests could meet Toronto Maple Leafs alum, Wendel Clark.

“We want Tim Hortons 130 King to become a must-visit destination for Torontonians and for guests from other cities not just throughout Canada, but around the world.” – Alex Macedo, President, Tim Hortons

Tim Hortons 130 King is a beautifully designed restaurant featuring a one of a kind design. It’s large but also inviting, and offers ample room to sit and enjoy a meal. You’ll also notice a lot of hockey touches around the restaurant which tie back to the brand’s roots.

There’s a wide variety of seating in the restaurant which includes standard tables, a brew bar (more on that later), and a huge shared seating communal table.

You’ll find a lot of nice touches at Tim Hortons 130 King including wireless chargers (although it wouldn’t charge my phone through my thin case), outlets to plug in your own charger or laptop, and bag hooks under the tables.

As great as the design of the restaurant is, the biggest reason to visit is to try all the new food offerings. There are way too many new items to list so I’ll just highlight some of the most popular ones and defer to Tim Hortons for the complete list.

Dream Donuts will undoubtedly be the biggest draw for Tim Hortons 130 King. These donuts are elevated to the next level and in case you were wondering, are all prepared by bakers on site.

Photo credit: Tim Hortons

There are 12 Dream Donuts in total including Crème Brûlée, Maple Bacon, PB&J, Poppin' Praline, and many more. For special occasions you can also purchase the Dream Donut tower which is a custom selection of 11 Dream Donuts and 4 Dream Timbits (yes, there are Dream Timbits too) stacked to resemble a tiered cake.

If soups and sandwiches are your thing, you won’t be disappointed. There’s numerous new menu items for both at Tim Hortons 130 King. I for one can’t wait to try the new Montreal Reuben sandwich with a side of Lobster Bisque soup.

The Brew Bar is also a new concept and should be a big draw for the new location. If you didn’t know any better, you’d think Tims started serving beer. Sadly, this isn’t the case. What they do serve up is pretty interesting though!

Nitro cold brew, a selection of espresso based beverages, and even non-coffee based drinks like nitro peach mango iced tea and blueberry lavender lemonade are just some of the unique drink offerings you’ll find here. You’ll also find 7 types of milk and dairy alternatives here including almond, soy and oat milk.

There’s a lot to like about the new Tim Hortons innovation café and the only downside I can see (beyond there only being one of them), is how busy it’ll be while everyone comes to check it out for the first time.

Only time will tell how Tim Hortons applies what they learn from the new innovation café to their nationwide chain of 4,000+ restaurants, but I hope to see the more popular offerings make their way to all Tim Hortons locations so that every Canadian can enjoy them.

Have you been to the new Tim Hortons yet? Let us know what you think about it in the comments below.


39 Comments

    • I wonder how early you need to go to be one of the first 300?
    • Report Post
    • TomRFD wrote:
      Jul 18th, 2019 11:08 am
      I wonder how early you need to go to be one of the first 300?
      i'm thinking 4:30/5AM? Odds of winning a prize are very good, could be worth it for some.
    • Report Post
    • It's going to be like the previous free Presto card madhouse lineup.
    • Report Post
    • Here come the "I'd rather work those hours than stand in line" comments...
    • Report Post
    • CheapBucket wrote:
      Jul 18th, 2019 11:15 am
      It's going to be like the previous free Presto card madhouse lineup.
      At least the Presto card line moved quick. If you don't get this one until you get into the restaurant, and I assume it can't hold 300 guests, it'll be a slow moving line.
    • Report Post
    • Lone_Prodigy wrote:
      Jul 18th, 2019 11:18 am
      Here come the "I'd rather work those hours than stand in line" comments...
      Only 45 minutes to make 10 bucks with new minimum wage 😂
    • Report Post
    • Is this new location in the food court ?
    • Report Post
    • Not in the food court, it's on ground level.
      TAZ99 wrote:
      Jul 22nd, 2019 9:44 am
      Is this new location in the food court ?
    • Report Post
    • sprung wrote:
      Jul 18th, 2019 11:13 am
      i'm thinking 4:30/5AM? Odds of winning a prize are very good, could be worth it for some.
      Where on the ground floor is it? I don't rmb a new timmies opening
    • Report Post
    • Doors open at 8 AM. Lining up at 4 / 5am is Penny wise but Pound foolish.
    • Report Post
    • TAZ99 wrote:
      Jul 22nd, 2019 9:44 am
      Is this new location in the food court ?
      It's where Starbucks used to be, next to Telus. Now both are gone.
    • Report Post
    • yes, exactly where that starbucks is pictured.
    • Report Post
    • In spite of the King Street West address, that location is the southeast corner of Adelaide and York
    • Report Post
    • Is this Starbucks gone? I thought the traffic to store is pretty good
    • Report Post
    • Jruuu wrote:
      Jul 22nd, 2019 9:26 pm
      yes, exactly where that starbucks is pictured.
      Thanks, another Starbucks is gone...
    • Report Post
    • For me it all looks good in theory, but are they using better quality ingredients?
    • Report Post
    • So it's gonna be an upscale cafe serving Tim Horton's coffee?.... LOL
    • Report Post
    • Uhhh...are those beers on tap?
    • Report Post
    • Similar idea to the Second Cup on Queen/John
    • Report Post
    • people who work on the street won't trade 3 hours for a $10 card.
    • Report Post
    • Here comes the Timmies are piss water comments and Starbucks is better.
    • Report Post
    • If anything like the Presto card lineups from last year, be prepared to meet a lot of grandmas and grandpas!
    • Report Post
    • if 1 works in the area and was used to going to SB around 7am and wait 5 to 10 mins for a drink
      it may be worth it to wait 1 hour ? you'd have the bragging rights to say you were 1 of the first 300 to go in and
      take a selfie then immediately post it on IG

      personally i like timmies and love the idea of checking out a high end flagship shop, but time/location doesn't work for me.
      presto on the other hand was a smooth deal. i was able to hit 2 non downtown locations in 20 minutes with no line up hahaha
      but most cool stuff like this happens only downtown...
      still odds of winning 1 in 100 are pretty awesome !
    • Report Post
    • if 1 works in the area and was used to going to SB around 7am and wait 5 to 10 mins for a drink
      it may be worth it to wait 1 hour ? you'd have the bragging rights to say you were 1 of the first 300 to go in and
      take a selfie then immediately post it on IG

      personally i like timmies and love the idea of checking out a high end flagship shop, but time/location doesn't work for me.
      presto on the other hand was a smooth deal. i was able to hit 2 non downtown locations in 20 minutes with no line up hahaha
      but most cool stuff like this happens only downtown...
      still odds of winning 1 in 100 are pretty awesome !
    • Report Post
    • sprung wrote:
      Jul 23rd, 2019 3:12 pm
      my co-worker went today. sounds like they're doing a soft opening with free donuts and gift cards already ?! I'll check with him once he done his call and update here
      It was a soft opening for the people working in the building , was through a sign up which is filled. Building newsletter.

      I went today, expected more from a "flagship" store.
    • Report Post
    • 5:30 am, just drove past it, look like approximately 40 people in line.
    • Report Post
    • It's 6:55 am and there are quite a few people around but only about 18 people in the actual line inside.

      7:10 am and around 40 or so in line.
    • Report Post
    • Any news from the people out there. How fast is the line moving?
    • Report Post
    • I came here this morning. The lineup wrapped around the corner and was snaking along york street. I was going to line up but felt that it wasnt worth the time.

      From what I saw, a lot of tourist were lined up and the few office workers who were able to get in line early.
    • Report Post
    • Just got in line. Less than 200 people, lady says about 30-45 mins. Line just started moving
    • Report Post
    • Wow. The turkey avocado club sandwich is delicious. Used up most of my $10 gift card on just the sandwich leaving me a balance of $0.41. Sandwich alone after tax was $9.59. Tasty though and quite filling, recommended! Hope the quality/quantity remains consistent long after the Head Office staff and media have all left.
    • Report Post
    • I reached around 8:25am and I think the line had already reached past 300. So they are not giving the ballots anymore.
      Couple of pics attached.
    • Report Post