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Amazon Prime Day 2019 Officially Starts Monday, July 15

Amazon Prime Day 2019 Officially Starts Monday, July 15

By Simon Hung

Amazon Prime Day is back for 2019 and Amazon has revealed that the annual shopping event will officially start at 3:00 AM ET on Monday, July 15!

Amazon Prime Day will last for two days this year, from July 15 to 16.

Described by Amazon as a "two-day parade of epic deals", Prime Day 2019 will run for 48 hours this year and feature over one million deals in Canada and over a dozen markets around the globe. Here's a short rundown of Amazon Prime and what you can expect for Prime Day 2019 in Canada.

What's Amazon Prime?

Amazon Prime is a service that grants free shipping with no minimum and access to other perks like Prime Video, exclusive discounts at Whole Foods and more. Subscriptions are available on monthly or annual terms and free 30-day trials are available -- all three subscription levels have access to Prime Day deals.

Is Amazon Prime worth it?

The most popular benefit of Prime is free shipping, including same-day delivery in some regions, but Prime members also get access to services including Prime Music, Prime Video and the recently-announced Prime Reading, which gives unlimited access to a huge selection of books and comics on Kindle -- click here to read our overview of what Amazon Prime offers in Canada.

What’s Prime Day?

Prime Day is Amazon's worldwide shopping event available exclusively for Prime members. In just three years, it's quickly grown to become the #3 biggest shopping event on RedFlagDeals after Black Friday and Boxing Day. Here's a look at three notable deals from previous Prime Day events to give you an idea of what was available.

  • 2015 -- 50% off all Huggies diapers, PS4 500GB Batman: Arkham Knight Bundle for $449.99, Kindle e-reader for $49.00
  • 2016 -- 35% off all AmazonBasics products, Instant Pot DUO60 Cooker for $94.99, Crucial 750GB SSD for $179.99
  • 2017 -- 30% off Subscribe & Save orders, Instant Pot DUO80 Cooker for $99.99, Sennheiser HD598 SR Headphones for $109.00
  • 2018 -- Fire 7 Tablet for $39.99, Instant Pot DUO60 Cooker for $78.88, Nintendo Switch Gift Card Bundle for $379.99

What's the deal?

Prime Day deals will be a mystery until the big day, but Amazon usually releases a sneak peek in the days leading up to the event to preview a few deals. This year, they've gone out of their way to specifically mention never-before-seen entertainment offers and exclusive collaborations with celebrities including Taylor Swift, who will headline a Prime-exclusive concert streaming on Prime Video July 10.

While we wait for more details, here are five RFD Bold Predictions™ for Prime Day 2019 and the deals we could see in Canada.

  • Alexa deals -- the headline of Amazon's Prime Day press release starts with "Alexa, When is Prime Day?", which could hint at deals available exclusively through the Alexa voice assistant
  • Amazon Music Unlimited -- the mention of entertainment offers and use of a marching band theme could indicate a Prime Day deal for Amazon Music Unlimited, which is a standalone music streaming service and not included with Prime
  • Audio products -- similarly, if entertainment is the overall theme, we'd expect some very good deals on headphones and speakers from popular brands like Bose and Sennheiser
  • Device deals -- Amazon devices historically have dipped to all-time low prices during Prime Day, so expect deals on Echo speakers, Fire tablets and Kindle e-readers
  • Instant Pot -- it wouldn't be Prime Day without an Instant Pot deal and we expect to see a historical low price for the popular all-in-one appliance yet again

Keep your eyes peel for more Prime Day updates and don't forget to visit RedFlagDeals often on July 15 and 16 -- we'll have the best coverage of all Prime Day deals in Canada throughout the event!


Corrections: this article was updated June 27 with details about Taylor Swift's Prime-exclusive concert on Prime Video.

39 Comments

    • Thanks for the info!

      Hopefully their site doesn't crash again like last year. x)
    • Report Post
    • Good thing about these garage sales is I have something to browse when I am bored at work :)
    • Report Post
    • SquareCube wrote: Good thing about these garage sales is I have something to browse when I am bored at work :)
      LOL that is usually my thought process, usually there is only 2-4 actual good deals :(
    • Report Post
    • Last year was such a sh*tshow I probably won't even check up on the deals. Total crap from chinese factories sold at normal prices; what's the point?
      Was there even a standout deal last year?
    • Report Post
    • MikoWilson wrote: Last year was such a sh*tshow I probably won't even check up on the deals. Total crap from chinese factories sold at normal prices; what's the point?
      Was there even a standout deal last year?
      Yeah, hopefully they “learn” from last year and give us some more goodies
    • Report Post
    • Remy85 wrote: Yeah, hopefully they “learn” from last year and give us some more goodies
      They won't, it will be full of rebranded Chinese oem random aliexpress crap again, like it always is. MAYBE you'll see Anker or similar with some deals to capitalize on all the traffic on the site, but it's not likely.
    • Report Post
    • its just a bunch of garbage they cant sell. july is known as clearance season in retail.
    • Report Post
    • Why is this a hot deal?
    • Report Post
    • MikoWilson wrote: Last year was such a sh*tshow I probably won't even check up on the deals. Total crap from chinese factories sold at normal prices; what's the point?
      Was there even a standout deal last year?
      Felt a lot of times a discount never existed. They just marked the price up and discounted back to regular price.
    • Report Post
    • I analyze it and track the price carefully. If the goods is running deals. It is the the lowest price in recent 3 months. But if you bought the item without any deals, it may set the price higher and then discount back to regular price so you may get cheated. If you really want the real discount, go to choose the goodies with deals on Prime Day.
    • Report Post
    • Remy85 wrote: LOL that is usually my thought process, usually there is only 2-4 actual good deals :(
      exactly. I rely on RedFlagDeals to find those 3 deals because I don’t have the patience to check all the prime day “deals”
    • Report Post
    • MikoWilson wrote: Last year was such a sh*tshow I probably won't even check up on the deals. Total crap from chinese factories sold at normal prices; what's the point?
      Was there even a standout deal last year?
      There are good deals, you just have to be fast on the things you want as they offer limited quantities of "additional discounts" on items which run out in a few hours.
    • Report Post
    • Hopefully the Fire 8 HD will be $50 after coupon again.
    • Report Post
    • KevCnew wrote: Hopefully the Fire 8 HD will be $50 after coupon again.
      I am hoping for this as well. Makes a great cheap Digital Photo frame/Nice sentimental gift for my wife for our anniversary!
    • Report Post
    • Diapers here I come
    • Report Post
    • Mysticode wrote: They won't, it will be full of rebranded Chinese oem random aliexpress crap again, like it always is. MAYBE you'll see Anker or similar with some deals to capitalize on all the traffic on the site, but it's not likely.
      Was 11.11 any better?
    • Report Post
    • Most sales were bad last year. But they had 30% off all watches which brought some Seiko divers down to record low prices
    • Report Post
    • BuyNowAndThinkLater wrote: Most sales were bad last year. But they had 30% off all watches which brought some Seiko divers down to record low prices
      The watch deals were great. I think there was also a 2TB SSD for $300 and a 12TB price error HDD for $100. May also have been black Friday.
    • Report Post
    • Hopefully they will release the Ring door view cam as already on sale in US amazon.

      Waiting for the Orient sun and moon to be on sale also
    • Report Post
    • How much do students pay for prime? How bout free trials tia
    • Report Post
    • mikka2017 wrote: How much do students pay for prime? How bout free trials tia
      If you can verify your student status via SheerID (iirc) Student Prime is half price.
    • Report Post
    • Singles day is better in China.

      FYI, I've made two separate Chinese girls cry bringing up Singles Day, someone needs to explain that one.
    • Report Post
    • the Bose headphones was a good deal last year- too bad many people had issues with them only working in one ear or faulty wiring.
      but ya, generally it was a let down.
    • Report Post
    • mikka2017 wrote: How much do students pay for prime? How bout free trials tia
      I pay $39 for mine
    • Report Post
    • Here's hoping for a new all-time low price on Fire TV 4k.
    • Report Post
    • Probably Instantpots galore.
    • Report Post
    • MikoWilson wrote: Last year was such a sh*tshow I probably won't even check up on the deals. Total crap from chinese factories sold at normal prices; what's the point?
      Was there even a standout deal last year?
      that's rough. Life must be hard when you have nothing to buy.
      I bought a bunch of toys and Honest Company's bubble bath for the kids, some Clark shoes, a bunch of Cascade dishwasher pods and some other little things for definitely over $500.
    • Report Post
    • Also, if you're into vinyl records, prime day has insane deals for some LP's and boxsets. I picked up a few last year (like the hip complete box set for 50% off --- and I'm a fringe Hip fan)... .but worth checking on.
    • Report Post
    • can we move this to discussion - its still almost 3 weeks away.
    • Report Post
    • Prime day is getting better and better for the past 3 years. Looking forward to this year's
    • Report Post
    • Nothing beats the first Prime Day. Diapers for fractions of the cost. I bought enough for an entire year and still wish I had bought more :'(
    • Report Post
    • Bawler wrote: Nothing beats the first Prime Day. Diapers for fractions of the cost. I bought enough for an entire year and still wish I had bought more :'(
      if I knew i was going to have the 2nd kid, I would have bought basement-full diapers
    • Report Post
    • Prime Day isn't worth getting excited for......Amazon Prime in general is barely worth it now
    • Report Post
    • konsensei wrote: if I knew i was going to have the 2nd kid, I would have bought basement-full diapers
      not too late for your 3rd kid :D. congrats again.
    • Report Post
    • Amazon Prime Day is back July 15-16. Two days of deals for prime members.

      Echo Input - $19.99
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