Amazon Prime Day is back for 2019 and Amazon has revealed that the annual shopping event will officially start at 3:00 AM ET on Monday, July 15!
Described by Amazon as a "two-day parade of epic deals", Prime Day 2019 will run for 48 hours this year and feature over one million deals in Canada and over a dozen markets around the globe. Here's a short rundown of Amazon Prime and what you can expect for Prime Day 2019 in Canada.
What's Amazon Prime?
Amazon Prime is a service that grants free shipping with no minimum and access to other perks like Prime Video, exclusive discounts at Whole Foods and more. Subscriptions are available on monthly or annual terms and free 30-day trials are available -- all three subscription levels have access to Prime Day deals.
- Amazon Prime (30-day trial) - free for first-time users
- Amazon Prime (monthly subscription) - $7.99 per month
- Amazon Prime (annual subscription) - $79.99 per year
Is Amazon Prime worth it?
The most popular benefit of Prime is free shipping, including same-day delivery in some regions, but Prime members also get access to services including Prime Music, Prime Video and the recently-announced Prime Reading, which gives unlimited access to a huge selection of books and comics on Kindle -- click here to read our overview of what Amazon Prime offers in Canada.
What’s Prime Day?
Prime Day is Amazon's worldwide shopping event available exclusively for Prime members. In just three years, it's quickly grown to become the #3 biggest shopping event on RedFlagDeals after Black Friday and Boxing Day. Here's a look at three notable deals from previous Prime Day events to give you an idea of what was available.
- 2015 -- 50% off all Huggies diapers, PS4 500GB Batman: Arkham Knight Bundle for $449.99, Kindle e-reader for $49.00
- 2016 -- 35% off all AmazonBasics products, Instant Pot DUO60 Cooker for $94.99, Crucial 750GB SSD for $179.99
- 2017 -- 30% off Subscribe & Save orders, Instant Pot DUO80 Cooker for $99.99, Sennheiser HD598 SR Headphones for $109.00
- 2018 -- Fire 7 Tablet for $39.99, Instant Pot DUO60 Cooker for $78.88, Nintendo Switch Gift Card Bundle for $379.99
What's the deal?
Prime Day deals will be a mystery until the big day, but Amazon usually releases a sneak peek in the days leading up to the event to preview a few deals. This year, they've gone out of their way to specifically mention never-before-seen entertainment offers and exclusive collaborations with celebrities including Taylor Swift, who will headline a Prime-exclusive concert streaming on Prime Video July 10.
While we wait for more details, here are five RFD Bold Predictions™ for Prime Day 2019 and the deals we could see in Canada.
- Alexa deals -- the headline of Amazon's Prime Day press release starts with "Alexa, When is Prime Day?", which could hint at deals available exclusively through the Alexa voice assistant
- Amazon Music Unlimited -- the mention of entertainment offers and use of a marching band theme could indicate a Prime Day deal for Amazon Music Unlimited, which is a standalone music streaming service and not included with Prime
- Audio products -- similarly, if entertainment is the overall theme, we'd expect some very good deals on headphones and speakers from popular brands like Bose and Sennheiser
- Device deals -- Amazon devices historically have dipped to all-time low prices during Prime Day, so expect deals on Echo speakers, Fire tablets and Kindle e-readers
- Instant Pot -- it wouldn't be Prime Day without an Instant Pot deal and we expect to see a historical low price for the popular all-in-one appliance yet again
Keep your eyes peel for more Prime Day updates and don't forget to visit RedFlagDeals often on July 15 and 16 -- we'll have the best coverage of all Prime Day deals in Canada throughout the event!
Corrections: this article was updated June 27 with details about Taylor Swift's Prime-exclusive concert on Prime Video.