Unlimited data is finally coming to Rogers, as the Canadian carrier has announced new Infinite wireless plans that will include unlimited data usage and no overage fees.
Scheduled to launch Thursday, June 13, Rogers isn’t the first carrier to offer an unlimited wireless plan in Canada, but it does mark the first time one of the Big Three (Bell, Rogers and TELUS) has offered unlimited data at a consumer level.
At launch, there will be three Infinite Plans available, as per the Rogers website.
- Infinite +10 - $75.00 per month with 10GB of max speed data
- Infinite +20 - $95.00 per month with 20GB of max speed data
- Infinite +50 - $125.00 per month with 50GB of max speed data
All three plans include unlimited data usage and no overage fees, but there is a catch -- the plans are capped with what Rogers calls “max speed” data limits. You’ll get full LTE network speeds up to a certain threshold (10GB, 20GB or 50GB, depending on the plan), but speeds will be throttled after reaching those bandwidth limits.
Download and upload speeds will be reduced to 256 kilobits per second after reaching the limits, meaning data-intensive tasks like media streaming will be virtually unusable and you’ll be limited to tasks like basic web-browsing. Rogers will warn customers via text once they reach 90% of their max speed limit and provide the option to purchase a Speed Pass for $15.00, which adds an extra 3GB of high speed usage.
According to a 2018 CRTC report, mobile customers with a data plan average less than 2GB of mobile data usage per month, so the bandwidth cap shouldn’t be an issue for most Canadians, but some heavy data users may be disappointed that speeds aren’t truly unlimited.
Infinite plans are available on BYOD (bring your own device) and subsidy tiers (Ultra, Premium +, Premium). Rogers notes that financing options will be made available this summer so customers can opt to purchase a device starting at $0.00 alongside an Infinite Plan.
Despite the bandwidth limits, this announcement is encouraging for the wireless landscape in Canada, as unlimited data is a long overdue option that has been available for well over a decade in the United States and overseas. Hopefully, this also means that unlimited data will soon be available on Rogers' competing carriers and eventually trickle-down to budget-friendly subsidiaries like Fido.