Latest News

Rogers to Launch New Infinite Wireless Plans with Unlimited Data

Rogers to Launch New Infinite Wireless Plans with Unlimited Data

By Simon Hung

Unlimited data is finally coming to Rogers, as the Canadian carrier has announced new Infinite wireless plans that will include unlimited data usage and no overage fees.

Scheduled to launch Thursday, June 13, Rogers isn’t the first carrier to offer an unlimited wireless plan in Canada, but it does mark the first time one of the Big Three (Bell, Rogers and TELUS) has offered unlimited data at a consumer level.

At launch, there will be three Infinite Plans available, as per the Rogers website.

  • Infinite +10 - $75.00 per month with 10GB of max speed data
  • Infinite +20 - $95.00 per month with 20GB of max speed data
  • Infinite +50 - $125.00 per month with 50GB of max speed data

All three plans include unlimited data usage and no overage fees, but there is a catch -- the plans are capped with what Rogers calls “max speed” data limits. You’ll get full LTE network speeds up to a certain threshold (10GB, 20GB or 50GB, depending on the plan), but speeds will be throttled after reaching those bandwidth limits.

Download and upload speeds will be reduced to 256 kilobits per second after reaching the limits, meaning data-intensive tasks like media streaming will be virtually unusable and you’ll be limited to tasks like basic web-browsing. Rogers will warn customers via text once they reach 90% of their max speed limit and provide the option to purchase a Speed Pass for $15.00, which adds an extra 3GB of high speed usage.

According to a 2018 CRTC report, mobile customers with a data plan average less than 2GB of mobile data usage per month, so the bandwidth cap shouldn’t be an issue for most Canadians, but some heavy data users may be disappointed that speeds aren’t truly unlimited.

Infinite plans are available on BYOD (bring your own device) and subsidy tiers (Ultra, Premium +, Premium). Rogers notes that financing options will be made available this summer so customers can opt to purchase a device starting at $0.00 alongside an Infinite Plan.

Despite the bandwidth limits, this announcement is encouraging for the wireless landscape in Canada, as unlimited data is a long overdue option that has been available for well over a decade in the United States and overseas. Hopefully, this also means that unlimited data will soon be available on Rogers' competing carriers and eventually trickle-down to budget-friendly subsidiaries like Fido.

39 Comments

    • Reposting here for visibility: http://about.rogers.com/2019/06/12/

      New unlimited wireless data will deliver lower prices and worry-free billing
      Toronto, ON (June 12, 2019) – Rogers Communications announced today it will introduce unlimited data plans with no overage charges on Canada’s most trusted, national network. The new plans will be available on the Rogers brand starting tomorrow. Later this summer, Rogers will also launch new financing options giving customers more affordable smartphone and device opportunities.

      Rogers Infinite plans with unlimited wireless data will start at $75 for 10GB of high speed data for every line on our fastest LTE network. Beyond this, customers can use unlimited data at reduced speeds which still allows simple browsing, engaging in social media, streaming video, and sending email and text messages. If customers want more high speed data, they can purchase a Speed Pass for $15 for 3GB. Customers can pool their data with family and friends, eliminating the need to monitor data use.

      “Canadians want worry-free wireless and these new plans will give our customers peace of mind so they can use as much data as they want,” said Joe Natale, President and Chief Executive Officer. “This is about putting our customers first, and helping them get the most out of their wireless services. These plans represent another critical step forward in our commitment to creating the best experience for our customers.”

      Later this summer, Rogers Infinite plans will also include new device financing options so customers can purchase any device they want at $0, any day of the year. Once their device is paid off, customers will only pay for their monthly service plan.

      “Today’s announcement further strengthens the choice and value we offer our customers,” said Brent Johnston, President, Wireless Services. “We anticipate these new plans will be popular with our customers for years to come.”

      The new Rogers Infinite plans are part of a comprehensive multi-year program to invest and improve our customer experience. This includes significant investments in our networks, improvements in customer service, our retail store experience, technical operations, websites and mobile apps.

      “Canada has some of the fastest wireless networks in the world,” says Natale. “The new Rogers Infinite plans will help Canadians take full advantage of wireless in their everyday life. These new plans will help our customers unleash the full potential of 4G wireless services today and 5G wireless services tomorrow.”

      Today’s announcement is an important step forward for wireless customers in Canada.

      About Rogers
      Rogers is a proud Canadian company dedicated to making more possible for Canadians each and every day. Our founder, Ted Rogers, started our company in 1960 with the purchase of CHFI radio station. We have grown to become a leading technology and media company that strives to provide the very best in wireless, residential, and media to Canadians and Canadian businesses. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). If you want to find out more about us, visit www.about.rogers.com.
    • Report Post
    • I am very curious to see how the other carriers are going to respond to this.
      Bring on the price war!
    • Report Post
    • This is hot IMO

      https://www.globenewswire.com/news-rele ... arges.html

      TORONTO, June 12, 2019 (GLOBE NEWSWIRE) -- Rogers Communications announced today it will introduce unlimited data plans with no overage charges on Canada’s most trusted, national network. The new plans will be available on the Rogers brand starting tomorrow. Later this summer, Rogers will also launch new financing options giving customers more affordable smartphone and device opportunities.

      Rogers Infinite plans with unlimited wireless data will start at $75 for 10GB of high speed data for every line on our fastest LTE network. Beyond this, customers can use unlimited data at reduced speeds which still allows simple browsing, engaging in social media, streaming video, and sending email and text messages. If customers want more high speed data, they can purchase a Speed Pass for $15 for 3GB. Customers can pool their data with family and friends, eliminating the need to monitor data use
    • Report Post
    • Reduced speeds after 10gb. Not ideal. Depends on how slow the reduced speeds are though
    • Report Post
    • BYOD looks like.. tab options available in the future?
    • Report Post
    • fsilva wrote:
      Jun 12th, 2019 9:40 am
      I am very curious to see how the other carriers are going to respond to this.
      Bring on the price war!
      ... Are you new to Canada?
    • Report Post
    • Wonder if this will be available for their MiFi (portable wireless internet hot spot) devices?

      I've been looking for an option to get internet at my cottage, so that I cab bring my android STB to stream movies through Kodi repositories and IPTV service.
    • Report Post
    • btwitsmatt wrote:
      Jun 12th, 2019 9:54 am
      BYOD looks like.. tab options available in the future?
      Who knows but nothing to indicate - I'm wondering if the deal goes away after a few weeks like the old 10GB deals.
    • Report Post
    • Depends on how usable 256kbps ends up being. Wont say hot, yet. However, if you can get 30% off from your employer on these plans, 30% off 50GB/$125 is scorching hot IMO.
    • Report Post
    • Let's wait and see.
    • Report Post
    • So not unlimited since they throttle after 10gb which cripples the plan....
    • Report Post
    • The closest thing we had to a "price war" was when they all rolled out the 10gb/$60 plans but it didn't take long for them to shut that down lol
    • Report Post
    • Dave98 wrote:
      Jun 12th, 2019 9:54 am
      Reduced speeds after 10gb. Not ideal. Depends on how slow the reduced speeds are though
      +1, it will be like past Wind / Freedom plans where they just throttle the speeds after a certain limit.
    • Report Post
    • Ah, the old bait & switch...

      I'll stick to my Koodo plan currently at 16GB of LTE for $55/month
    • Report Post
    • EdZegRFD wrote: Ah, the old bait & switch...

      I'll stick to my Koodo plan currently at 16GB of LTE for $55/month
      Jeez hook me up with that deal fam 😂😂
    • Report Post
    • https://www.rogers.com/consumer/wireles ... -infinite/




      " Rogers Infinite data plans include 10GB, 20GB or 50GB of data at max speed on the Rogers network, extended coverage areas within Canada, and Roam Like Home destinations (see rogers.com/roamlikehome). You will continue to have access to data services with no overage beyond the max speed allotment at a reduced speed of up to 256 kilobits per second (for both upload and download) until the end of your current billing cycle"

      lol if this is accurate.
    • Report Post
    • Wonder if this will be available for their MiFi (portable wireless internet hot spot) devices?

      I've been looking for an option to get internet at my cottage, so that I cab bring my android STB to stream movies through Kodi repositories and IPTV service.
    • Report Post
    • Kurtz7834 wrote:
      Jun 12th, 2019 10:11 am
      +1, it will be like past Wind / Freedom plans where they just throttle the speeds after a certain limit.
      Sure yes but MUCH better and wider network
    • Report Post
    • I honestly have never used up more than 4GB...actually, I have only JUST gone past 3GB a couple of months ago. I'm on a 6GB shared plan with my wife and we are pretty much under 6GB each month. But this is with jumping onto whatever WiFi hotspots are available. I think a 10GB - then reduced speed plan sounds alright for my usage.

      I think this all depends on where you are coming from. I guess you guys calling this a bad deal must be using data like crazy.
    • Report Post
    • Rogers: trying desperately to stiffle 4th or 5th competitors and the prevailing winds of european style MVNOs being legalized / breaking through in Canada.
    • Report Post
    • What can you do with 256Kbps?
    • Report Post
    • If the EPP discount works on this it will be lava hot
    • Report Post
    • as usual these prices are ridiculous but it's canada so nothing new.

      i like the no overages angle they're copying from the states cuz even though the speeds will be slow the internet will still work for basic things. that does help with worrying about either going over or turning off your data and not having data at all. it's peace of mind basically.

      again, price-wise this is a joke. just look at the prepaid att plans in the states but hey this ain't the states right.

      i hope bell and telus offer something competitive in response.

      i can see these plans being useful for businesses though.

      the carriers seem to be focusing on increasing ARP.
    • Report Post
    • Dave98 wrote:
      Jun 12th, 2019 10:16 am
      https://www.rogers.com/consumer/wireles ... -infinite/




      " Rogers Infinite data plans include 10GB, 20GB or 50GB of data at max speed on the Rogers network, extended coverage areas within Canada, and Roam Like Home destinations (see rogers.com/roamlikehome). You will continue to have access to data services with no overage beyond the max speed allotment at a reduced speed of up to 256 kilobits per second (for both upload and download) until the end of your current billing cycle"

      lol if this is accurate.
      256 kbps is basically the bare minimum for 3G iirc, so "up to" means you could get like 2G speeds.

      Currently I'm at 20 GB (10+10) for $80/month in Manitoba...I've legitimately only gone over 10 GB once in the 1ish year I've had the plan, and that's when I took a week-long trip to Edmonton. This plan is only $65/month in Manitoba, honestly could be worth it to save money if you know you're not going to go over.
    • Report Post
    • Hopefully they invent 5km radius Wi-Fi!
    • Report Post
    • habsfan9 wrote:
      Jun 12th, 2019 10:31 am
      What can you do with 256Kbps?
      Certainly not "stream video" as Rogers suggests:
      Beyond this, customers can use unlimited data at reduced speeds which still allows simple browsing, engaging in social media, streaming video, ...
    • Report Post
    • toram23901 wrote:
      Jun 12th, 2019 10:19 am
      I honestly have never used up more than 4GB...actually, I have only JUST gone past 3GB a couple of months ago. I'm on a 6GB shared plan with my wife and we are pretty much under 6GB each month. But this is with jumping onto whatever WiFi hotspots are available. I think a 10GB - then reduced speed plan sounds alright for my usage.

      I think this all depends on where you are coming from. I guess you guys calling this a bad deal must be using data like crazy.
      blame the raptors... streaming all these playoff games takes up alot of data...lol
    • Report Post
    • habsfan9 wrote:
      Jun 12th, 2019 10:31 am
      What can you do with 256Kbps?
      brag about it to the people who have 56k dial-up.
    • Report Post
    • So, here is a silly question: the allotment and price is just for data, correct? Minutes and other -phone- related jazz is an extra plan to be added to say the ignite 10gb?
    • Report Post
    • Nyctobello wrote:
      Jun 12th, 2019 10:53 am
      So, here is a silly question: the allotment and price is just for data, correct? Minutes and other -phone- related jazz is an extra plan to be added to say the ignite 10gb?
      I'd assume it includes voice and texts otherwise this is way overpriced
    • Report Post
    • habsfan9 wrote:
      Jun 12th, 2019 10:31 am
      What can you do with 256Kbps?
      If that's true, this plan seriously sucks. 3 Mbps would be ok but 256kbps is unusable.
    • Report Post
    • rainor94 wrote:
      Jun 12th, 2019 10:58 am
      I'd assume it includes voice and texts otherwise this is way overpriced
      I do hope you're right, though I don't see it mentioned anywhere.
    • Report Post
    • Rogers Infinite plans with unlimited wireless data will start at $75 for 10 GB of high speed data for every line on the LTE network.

      Current Rogers customers can move their device balances to these new plans as long as they keep the same term and device options.

      Hopefully this will really be “unlimited” data. Also applies to current device plans so not limited to Bring Your Own Device.

      This is not a promotion. Ongoing plan starting June 13, 2019.

      https://dailyhive.com/vancouver/rogers- ... -data-2019
    • Report Post
    • Hopefully they honour their word and not rob us even further. Will wait this one out.
    • Report Post
    • About freaking time...
    • Report Post