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SCENE to Raise Redemption Thresholds at Cineplex Theatres in April

SCENE to Raise Redemption Thresholds at Cineplex Theatres in April

By Simon Hung

If you have a stockpile of SCENE points saved for a rainy day, you might want to redeem them soon, because Cineplex will be updating the rewards structure to their SCENE program and raising the redemption thresholds for movie tickets this spring.

The updates will take effect on Wednesday, April 17 and Cineplex has set up a website detailing the upcoming changes, but it's generally a good news, bad news scenario -- you'll earn more SCENE points for seeing movies, but it'll also cost more points to redeem them for tickets.

Under the new structure, the ratio of movies to redemption remains unchanged -- after seeing 10 movies, you'll accumulate enough points to see one for free, but raising the redemption threshold will impact members who have a cache of points saved up. For instance, a member with 10,000 points saved can currently redeem them for 10 regular movies, but once the changes take effect, the same amount of points will only be worth eight.

Starting April 17, you'll earn more points for seeing movies, but it'll cost more to redeem them for tickets.

There are also some format changes, as Cineplex has separated regular 3D movies into its own category with the same redemption threshold as regular movies, while D-BOX, IMAX and UltraAVX movies are now classified as Enhanced. In addition, Prime Seats will have the same thresholds as regular movies, ScreenX movies will have the same thresholds as Enhanced movies and 4DX movies will have the same thresholds as VIP movies.

The redemption cost for Night Out Packages will also rise with the update, as a regular Night Out Package will cost 3500 points (currently 2500), an Enhanced Night Out Package will cost 5000 points (currently 3500), while a VIP Night Out Package will cost 6000 points (currently 4500). All Night Out Packages include two tickets, two regular drinks and one regular popcorn.

Concessions purchases will also be affected with the update -- you'll earn twice as much bonus points for purchasing pricey concession combos, but the points you'll earn for buying standalone snacks or drinks has been slashed in half to five points per $1.00 spent. The redemption savings for concessions remains unchanged at 500 points for $5.00 off.

Finally, Cineplex will be nixing the 20 bonus points for SCENE members who buy tickets online or through the app, which accounted for 28% of their ticket sales in 2018.1

Cineplex last updated the SCENE points structure in November 2015 and the timing of the upcoming change is a little conspicuous, as it'll go into effect right before the summer movie season and coincides with the release of the most-anticipated movie of the year in Avengers: Endgame.

While the difference between earned points and redemption has scaled evenly across all movie formats, initial reaction has been unpopular, especially with long-time SCENE members, as it's common to save points for premium-format movies and the updates will end up lowering the value of any accumulated points when the changes go live in April.



Corrections: this article was updated February 21 to include changes to Cineplex's Night Out Packages.

39 Comments

    • They're pushing for VIP, 3D and food combos. Love how they say "Starting April 17, 2019, you'll earn and redeem more SCENE points on your movie ticket" but neglect to say that it will take more points to get a free ticket as well.

      No more 20 point bonus for buying tickets online sucks. I suppose it's a small miracle that they still have a SCENE program seeing as they don't have any real competition in the marketplace left.
    • Report Post
    • Talamasca wrote:
      Feb 20th, 2019 8:26 am
      I suppose it's a small miracle that they still have a SCENE program seeing as they don't have any real competition in the marketplace left.
      Because they're still competing with other methods which are atttractive to people to view movies, some of which are much cheaper. Purchased hard copies, paid dls/streaming, illegal dls/streaming. Having a rewards program entices people to hit the theatre for movies they might skip to watch a short time later through an alternative means.
    • Report Post
    • Talamasca wrote:
      Feb 20th, 2019 8:26 am
      They're pushing for VIP, 3D and food combos. Love how they say "Starting April 17, 2019, you'll earn and redeem more SCENE points on your movie ticket" but neglect to say that it will take more points to get a free ticket as well.
      I think they slyly added that language in that sentence – they just made it sound like earning and redeeming SCENE points were both positive things..
    • Report Post
    • FU Cineplex!

      I got 12,000 pts because there have been no good movies for me to redeem. So now I lose points because the raise the redemption. FU CINEPLEX!

      For those too lazy to check themselves:

      1250 Regular
      1250 3D
      2000 AVX/D-Box/IMAX
      2500 VIP
    • Report Post
    • chimaican wrote:
      Feb 20th, 2019 9:48 am
      FU Cineplex!

      I got 12,000 pts because there have been no good movies for me to redeem. So now I lose points because the raise the redemption. FU CINEPLEX!

      For those too lazy to check themselves:

      1250 Regular
      1250 3D
      2000 AVX/D-Box/IMAX
      2500 VIP
      Second that. I was hoping to use more of my points this summer or next year. That is a big slap in the face by cineplex. Less points to earn with Timeplay and now it costs even more points to redeem a regular ticket.
    • Report Post
    • Yup. I was actually planning to run through most of my points this year with all the Marvel movies. At least I will still get to take advantage of Captain Marvel. It's gonna cost more points for Endgame and Spidey and Toy Story 4.
    • Report Post
    • chimaican wrote:
      Feb 20th, 2019 10:22 am
      Yup. I was actually planning to run through most of my points this year with all the Marvel movies. At least I will still get to take advantage of Captain Marvel. It's gonna cost more points for Endgame and Spidey and Toy Story 4.
      if seeing "Avengers: Endgame" requires 2000 SCENE points to see in IMAX. I may as well use my 1500 SCENE points which I just racked up for "Captain Marvel" in IMAX.
    • Report Post
    • chimaican wrote:
      Feb 20th, 2019 10:22 am
      Yup. I was actually planning to run through most of my points this year with all the Marvel movies. At least I will still get to take advantage of Captain Marvel. It's gonna cost more points for Endgame and Spidey and Toy Story 4.
      If this were an online game, I'd say that they nerfed our points!
    • Report Post
    • Talamasca wrote:
      Feb 20th, 2019 11:43 am
      If this were an online game, I'd say that they nerfed our points!
      LOL. At least the redemption for food remains at the same level
    • Report Post
    • Don't see much change. Go to 10 movies and get 1 free movie.

      But I'm not sitting on 60,000.
    • Report Post
    • Yikes!

      Night Out Packages (includes 2 movie tickets, 2 regular drinks, and 1 popcorn):

      Starting April 17, 2019, you will redeem 3,500 points (vs current 2,500 points) for a Night Out package for a General Admission or 3D movie, 5,000 points for a Night Out package for an movie with an Enhanced Experience (IMAX, UltraAVX, and D-BOX), and 6,000 SCENE points for a Night Out package in a VIP Cinema.

      Sigh, another devaluation :(
    • Report Post
    • What do you expect when you have a monopoly... I miss the good old days when Famous Players, Cineplex, and Odeon were separate companies and showed different movies so there was competition for your business. Cineplex bought out the other two and no competitor (not AMC, not Landmark) has been able to challenge them.

      I miss Famous Players the most -- they had the nicer cinemas, the better food, but they also didn't start with 20 minutes of COMMERCIALS. At the start time you'd get 3 or 4 trailers then the movie.
    • Report Post
    • Becks wrote:
      Feb 20th, 2019 1:43 pm
      This sucks!
      Cineplex monopoly sucks...
    • Report Post
    • Gonna make sure to buy advance tickets for Avengers and stuff as long as the ticket sales are before April 17
    • Report Post
    • thechampion116 wrote:
      Feb 20th, 2019 2:33 pm
      Gonna make sure to buy advance tickets for Avengers and stuff as long as the ticket sales are before April 17
      Looks like the release date will be April 26th, so you and I and everyone else might just be in luck.
    • Report Post
    • Other than existing points, the earn value is basically the same. There's no point hoarding Scene points anyways, so it shouldn't be a big issue for most people, I would imagine.
    • Report Post
    • I currently have 6,600 points. This inflation will cost me an IMAX movie and then some.

      What really ticks me off is someone from Barrie used up all my SCENE points to pay for their meal at Swiss Chalet and it took Cineplex over 2-months to reimburse me. Apparently, you don't have to show the SCENE card to redeem your points at restaurants. I could've redeemed my points for 2 IMAX movies during that time.

      It took me forever to accumulate points because Time Play gives you next to nothing for playing. Most of the time the app doesn't even work on my phone.
    • Report Post
    • They should let us redeem our points at the current rate for vouchers. They could even put an expiry date on the vouchers (at least a year I would think) but at least that would give us more than 60 days. Lol
    • Report Post
    • Who's downvoting this thread? Messenger shooters?
    • Report Post
    • Did anyone even bother to READ the full info on the Scene.ca website ?

      Seems BOTH earn & redeem rates are increasing
      (In most instances)
      So for many it could be awash

      https://www.scene.ca/en-ca/updates

      One needs to figure out if this will indeed be a more expensive option for how YOU USE the Scene Program
      As not everyone uses any Loyalty Program exactly the same as another Member / Collector

      If you are sitting on a pile of points now... you can still use them up prior to April 17th at the current REDEMPTION RATE
    • Report Post
    • shinyredbike wrote:
      Feb 20th, 2019 3:18 pm
      I currently have 6,600 points. This inflation will cost me an IMAX movie and then some.

      What really ticks me off is someone from Barrie used up all my SCENE points to pay for their meal at Swiss Chalet and it took Cineplex over 2-months to reimburse me.

      Apparently, you don't have to show the SCENE card to redeem your points at restaurants.

      I could've redeemed my points for 2 IMAX movies during that time.

      It took me forever to accumulate points because Time Play gives you next to nothing for playing. Most of the time the app doesn't even work on my phone.
      Incorrect

      One has to show either a plastic scene card, or an App version
      Both show name & number
      App shows barcode

      Now if someone was able to hack your account
      They’d be able to show that barcode ... even if just a photo

      Another reason why folks should secure their online accounts with better passwords
    • Report Post
    • yeah...i dont think I can use over 60,000 points plus another 10 months worth of 10x carrot in 2 months...

      Its clearly devaluing the existing points! Which their must be piles of

      And their is definitely something wrong with the site being its the only thing that I have ever lost points in. And many around saying the same thing. Someone did 3 transactions the same day at one restaurant to drain my balance. I did get them back, with no explanation how it happened
    • Report Post
    • With airmiles And optimum one is able to lock their account so that points cannot be redeemed.. only earned.

      Then one just unlocks the account prior to redeeming and relocks afterwards. That makes things a lot better IMO.
    • Report Post
    • zoro69 wrote:
      Feb 20th, 2019 4:05 pm
      yeah...i dont think I can use over 60,000 points plus another 10 months worth of 10x carrot in 2 months...

      Its clearly devaluing the existing points! Which their must be piles of

      And their is definitely something wrong with the site being its the only thing that I have ever lost points in. And many around saying the same thing. Someone did 3 transactions the same day at one restaurant to drain my balance. I did get them back, with no explanation how it happened
      Ok... that definitely is beginning to sound like an inside job (restaurant employee ? )

      I would guess that you got them back, and Scene launched an investigation into the Restaurant
    • Report Post
    • No idea. Ive never been to that restaurant, and never used my scene card in any restaurant. I haven't used my scene card in a year, and that is just printing out movie tickets at home. I wouldn't go to those restaurants at all in the last 25 years (vegan)
    • Report Post
    • This is the comparison from current.
    • Report Post
    • Funny that after completing the Scene challenge and getting my 1000 points, I’ll need another 250 points for a free movie (come Apr 17). Nothing good to watch over the holidays (missed Spider-man movie due to the weather 🕷🕸).
    • Report Post
    • the one thing i am happy about is that 3d movies will cost the same as a regular movie..

      1250 vs. 1500

      still would have been nice to leave regular at 1000... oh well.
    • Report Post
    • Guess it's time to deplete my few thousand scene points to zero and start over.

      I often leave scene points for movie redemptions outside of cheap tuesdays.

      Once the new point system kicks in, it works the same way in terms of purchases required for redemption of a free movie. Still 10 regular tickets for 1 free. Essentially, this point change is a trick to devalue currently stored points that people have saved up. So use all your points now and start over and the landscape doesn't change that much in terms of # purchases for free movies.
    • Report Post
    • EastGTARedFlagger wrote:
      Feb 20th, 2019 12:51 pm
      What do you expect when you have a monopoly... I miss the good old days when Famous Players, Cineplex, and Odeon were separate companies and showed different movies so there was competition for your business. Cineplex bought out the other two and no competitor (not AMC, not Landmark) has been able to challenge them.

      I miss Famous Players the most -- they had the nicer cinemas, the better food, but they also didn't start with 20 minutes of COMMERCIALS. At the start time you'd get 3 or 4 trailers then the movie.
      I agree Famous Players was the golden age ere till they sold out. They had the biggest and best theaters. Silvercity gets changed to Scotiabank wow nice imagination, nothing like cooperate sponsor's.

      Silvercity west Edmonton mall had the fire Dragon I saw it a year before it was taken down. Seen most if there new theatres have just 7 screens. Most of silver city theatres started at 10 screens some had 21.

      As for scene points getting worse again, a few years ago it as 1 k points for any movie, I buy the 1000 point combo for 20 pay just 5 for the 1 k points was a good deal. Now it's 23 for the same combo and it will go up again in April. Not worth it I got Montana's next door to the theatre yum.

      I got 78 k points probably use then for eating out. Love going to the old famous players theatre they had so much more carracter and uniqueness to them. Ciniplex is all the same. And the new theatres they make don't use curtain masking aka bars at top and bottom screen showing when it's a scope film on a flat screen.

      LONG LIVE FAMOUS PLAYERS.
    • Report Post
  • zod
    • I'm a dissapointed by this. How long ago was it that they went from 1000 points for any movie on any screen to 1500 for premium. Now it's 2000 :( We see everything on IMAX :( That's huge inflation of points over a matter of 2ish years?

      It makes you not want to collect scene points because if you get to many, they inflate the ticket costs, and you get less. You're better using other awards programs that don't deflate their points every other year :(

      edit: I think last time they went up you could buy movie tickets at the old points amount, even for movies that weren't coming out for a while. I imagine Avengers should have it's presale up by then, so hopefully I can burn 3000 before the inflation :(
    • Report Post
    • Not that I ever really buy the food but it is a lot worse going from 10 pts per $1 to 5. The regular movies I guess it's sorta okay because the earn rate goes up as well, but it really does devalue the existing points and makes the Scene Visa not worth as much.

      The only positive I see is the decrease for 3d Movies. But I rarely watch them anyway. I think we need more competition, in Vancouver Cineplex controls I bet like 90% of the box office. The only landmark theaters that I know are New West and out in Surrey.

      Honestly tho I'm surprised people seem to have so many scene points. I redeem them as soon as I get enough for 1 movie. Like there are decent movies coming out all the time, so if I had 78,000 points I'd see them all without worrying about wasting money. I mean it's like $14 for a regular movie now.
    • Report Post
    • suikoyen wrote:
      Feb 20th, 2019 6:39 pm
      Funny that after completing the Scene challenge and getting my 1000 points, I’ll need another 250 points for a free movie (come Apr 17). Nothing good to watch over the holidays (missed Spider-man movie due to the weather 🕷🕸).
      Spider-Man was still playing at my local Cineplex when I was there on Monday. Not 3D/whatever, but still worth seeing on a big screen/regular.
      fattyburger11 wrote:
      Feb 20th, 2019 7:23 pm
      Guess it's time to deplete my few thousand scene points to zero and start over.

      I often leave scene points for movie redemptions outside of cheap tuesdays.

      Once the new point system kicks in, it works the same way in terms of purchases required for redemption of a free movie. Still 10 regular tickets for 1 free. Essentially, this point change is a trick to devalue currently stored points that people have saved up. So use all your points now and start over and the landscape doesn't change that much in terms of # purchases for free movies.
      It's the same for movie redemptions, in terms of see 10 movies to get one free one... But you earn half as many points on concession purchases. They didn't change the redemption (1000 pts = $10) at food partners, but that was never a good option any way.
    • Report Post
    • I wonder if you will still be able to redeem 1000 pts fir a regular pop and popcorn.. URS the only time I buy food at the theater and only do it when I gave alot of extra points.

      Edit.. could also pay 50 cents to upgrade to a large if needed.. wanted to share with someone. Its always been essentially better than redeeming 1000 pts for 10$ off.
    • Report Post
    • PointsHubby wrote:
      Feb 20th, 2019 3:58 pm
      Did anyone even bother to READ the full info on the Scene.ca website ?

      Seems BOTH earn & redeem rates are increasing
      (In most instances)
      So for many it could be awash

      https://www.scene.ca/en-ca/updates

      One needs to figure out if this will indeed be a more expensive option for how YOU USE the Scene Program
      As not everyone uses any Loyalty Program exactly the same as another Member / Collector

      If you are sitting on a pile of points now... you can still use them up prior to April 17th at the current REDEMPTION RATE
      The revised program devalues existing points and eliminates bonus points from buying your tickets online. I agree that it's not a huge deal for those with a low balance, but it's a kick in the nuts for those who have accumulated a high number of points. April 17 is less than two months away, so there isn't that much time to use up your points if you have a lot of them.
    • Report Post