Amazon Prime Day is back for 2018 and the one-day-only shopping event officially starts on Monday, July 16 at 3:00 PM ET and run for 36 hours, making it their longest Prime Day ever.
This will be Amazon's fourth Prime Day and the first to include an in-store element, as Whole Foods Market will be participating this year after Amazon acquired the grocery franchise in August 2017. Prime Day is available exclusively for Amazon Prime members and has gradually become one of the more popular shopping events on RedFlagDeals in recent years, with deals on products including diapers, video game consoles and more.
To help you get started, we've created a short rundown of Amazon Prime in Canada and a few predictions for what we could see during Prime Day 2018.
What's Amazon Prime?
Amazon Prime is a paid service that grants free shipping with no minimum, access to Amazon Prime Video and more. A one-year subscription is $79.00 and free 30-day trials are available, but note that you will not be able to sign up for a free trial on Prime Day itself, so sign up now if you want access to the event. Trial members can shop for Prime Day deals with no restrictions.
Is Amazon Prime worth it?
The best benefit of Prime is free shipping, including same-day delivery in some regions, but Prime members can also get access to a number of perks including Prime Video, Prime Music, exclusive access to high-demand items and more -- click here to read our complete overview of what Amazon Prime offers in Canada.
What’s Prime Day?
Prime Day is Amazon's worldwide one-day-only shopping event exclusively for Prime members. The deals will be a mystery until the big day, but we've listed three notable deals from previous Prime Days to give you an idea of what was available.
- 2015 -- 50% off all Huggies diapers, PlayStation 4 500GB Batman: Arkham Knight Bundle for $449.99, Kindle e-reader for $49.00
- 2016 -- 35% off all AmazonBasics products, Instant Pot DUO60 Cooker for $94.99, Crucial 750GB SSD for $179.99
- 2017 -- Up to 30% off new Subscribe & Save orders, Instant Pot DUO80 Cooker for $99.99, Sennheiser HD598 SR Headphones for $109.00
In recent years, Amazon has made an effort to include more third-party sellers in their lineup of Prime Day deals, but the best and most popular Prime Day deals are typically those shipped and sold directly by Amazon.
What's the deal?
Amazon name-dropped a few brands in this year's preview, including Bose, Cuisinart, Ray-Ban and Under Armour, but the exact deals are still unknown. In our experience, these teasers usually pan out, but we've made five RFD Bold Predictions™ for what we could see on sale for Prime Day 2018.
- Devices -- we're predicting several Amazon devices to go on sale during Prime Day, including their Echo speakers, Fire tablets and Kindle e-readers
- Gift card bonuses -- bonus offers are usually only available for new users and Amazon might make them available to Prime members, but we don't expect any Prime Day bonus to be substantial
- Instant Pot -- the all-in-one appliance as been featured in every Prime Day thus far and we predict the Instant Pot Ultra will be featured this year, perhaps at a historical low sub-$100.00 price
- NES Classic -- Amazon has not re-stocked the NES Classic Edition (yet), but we think they might make some stock available during Prime Day
- Video games -- we didn't see any pre-order deals at Amazon after E3, but we might see them give a bonus Prime pre-order discount on top of the standard 10% off as a Prime Day deal
If Amazon follows a similar format to previous events, deals will roll out in waves throughout the day, with the best deals coming on the day-of at 3:00 AM ET -- for this year, that would be Tuesday, July 17 at 3:00 AM ET.
Keep your eyes peel for more Prime Day news and don't forget to visit RedFlagDeals often on July 16 and 17 -- we'll have complete coverage of the best Prime Day deals throughout the event!
Source: Amazon Canada