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Amazon Prime Day 2018 Officially Starts Monday, July 16

Amazon Prime Day 2018 Officially Starts Monday, July 16

By Simon Hung

Amazon Prime Day is back for 2018 and the one-day-only shopping event officially starts on Monday, July 16 at 3:00 PM ET and run for 36 hours, making it their longest Prime Day ever.

This will be Amazon's fourth Prime Day and the first to include an in-store element, as Whole Foods Market will be participating this year after Amazon acquired the grocery franchise in August 2017. Prime Day is available exclusively for Amazon Prime members and has gradually become one of the more popular shopping events on RedFlagDeals in recent years, with deals on products including diapers, video game consoles and more.

Amazon Prime Day 2018 starts Monday, July 16 and will run for 36 hours.

To help you get started, we've created a short rundown of Amazon Prime in Canada and a few predictions for what we could see during Prime Day 2018.

What's Amazon Prime?

Amazon Prime is a paid service that grants free shipping with no minimum, access to Amazon Prime Video and more. A one-year subscription is $79.00 and free 30-day trials are available, but note that you will not be able to sign up for a free trial on Prime Day itself, so sign up now if you want access to the event. Trial members can shop for Prime Day deals with no restrictions.

Is Amazon Prime worth it?

The best benefit of Prime is free shipping, including same-day delivery in some regions, but Prime members can also get access to a number of perks including Prime Video, Prime Music, exclusive access to high-demand items and more -- click here to read our complete overview of what Amazon Prime offers in Canada.

What’s Prime Day?

Prime Day is Amazon's worldwide one-day-only shopping event exclusively for Prime members. The deals will be a mystery until the big day, but we've listed three notable deals from previous Prime Days to give you an idea of what was available.

  • 2015 -- 50% off all Huggies diapers, PlayStation 4 500GB Batman: Arkham Knight Bundle for $449.99, Kindle e-reader for $49.00
  • 2016 -- 35% off all AmazonBasics products, Instant Pot DUO60 Cooker for $94.99, Crucial 750GB SSD for $179.99
  • 2017 -- Up to 30% off new Subscribe & Save orders, Instant Pot DUO80 Cooker for $99.99, Sennheiser HD598 SR Headphones for $109.00

In recent years, Amazon has made an effort to include more third-party sellers in their lineup of Prime Day deals, but the best and most popular Prime Day deals are typically those shipped and sold directly by Amazon.

What's the deal?

Amazon name-dropped a few brands in this year's preview, including Bose, Cuisinart, Ray-Ban and Under Armour, but the exact deals are still unknown. In our experience, these teasers usually pan out, but we've made five RFD Bold Predictions™ for what we could see on sale for Prime Day 2018.

  • Devices -- we're predicting several Amazon devices to go on sale during Prime Day, including their Echo speakers, Fire tablets and Kindle e-readers
  • Gift card bonuses -- bonus offers are usually only available for new users and Amazon might make them available to Prime members, but we don't expect any Prime Day bonus to be substantial
  • Instant Pot -- the all-in-one appliance as been featured in every Prime Day thus far and we predict the Instant Pot Ultra will be featured this year, perhaps at a historical low sub-$100.00 price
  • NES Classic -- Amazon has not re-stocked the NES Classic Edition (yet), but we think they might make some stock available during Prime Day
  • Video games -- we didn't see any pre-order deals at Amazon after E3, but we might see them give a bonus Prime pre-order discount on top of the standard 10% off as a Prime Day deal

If Amazon follows a similar format to previous events, deals will roll out in waves throughout the day, with the best deals coming on the day-of at 3:00 AM ET -- for this year, that would be Tuesday, July 17 at 3:00 AM ET.

Keep your eyes peel for more Prime Day news and don't forget to visit RedFlagDeals often on July 16 and 17 -- we'll have complete coverage of the best Prime Day deals throughout the event!



Source: Amazon Canada

39 Comments

    • I had a banner when viewing amazon.ca that said 'get ready for prime day' and offered a $7.50 credit on a $100 reload. I think it's usually $5.
    • Report Post
    • Time to set some cash aside.

      Hopefully this time something good. Last year was pretty subpar and uneventful compared to the year before (2016)
    • Report Post
    • As far as I have seen up to this moment, it seems Amazon has less promotion or less attractive promotion this year. This year Prime day, I think Amazon may aim at offering some good discounts on the kitchenware again (like instant pot) and smart device/IOT. Other than that, Amazon may just offer a normal discount during the Prime day. If you are looking for electronic like computer, monitor, hard disk, etc ..., Prime day is normally not the day to offer deep discount for this category. You may want to wait for BF or Christmas.
    • Report Post
    • July 17th my friend :) get ready!!
    • Report Post
    • Noob question, but why is prime day on a non prime date? I thought it would be on a 7/11/13/etc.
    • Report Post
    • This is a placeholder prime day 2018!
    • Report Post
    • Outside of the instant pot, these Amazon Prime Days was like browsing through aliexpress.

      I'll probably just use Prime Day as an opportunity to re-register for free Prime and cancel after a month
    • Report Post
    • Subscribed to the thread even though I haven't bought anything on prime day ever. Lol.
    • Report Post
    • Because half of the sales are coming from third-party sellers. Amazon is becoming a space rental business in the warehouse.
      kitchensink wrote:
      Jul 3rd, 2018 9:03 am
      Outside of the instant pot, these Amazon Prime Days was like browsing through aliexpress.

      I'll probably just use Prime Day as an opportunity to re-register for free Prime and cancel after a month
    • Report Post
    • They teased a few pre-Prime Day deals in their press release. Most interesting one is probably the $10 credit for streaming Prime Video starting July 9.
      Every day leading up to Prime Day, members in Canada will have access to exclusive offers and deals. Here is a list of deals to come, many which start now:

      • Amazon Brands – Find the lowest prices of the year on products from Amazon private label collections including up to 25% off AmazonBasics and Pinzon.
      • Amazon Devices – This year, Prime Day will feature double the deals on Amazon devices—and the biggest deals yet on home security, smart home and Alexa-enabled products.
      • Whole Foods – On Prime Day, members will save 30% when they spend $35 or more on Whole Foods 365 Everyday Value products on Amazon.ca. To celebrate the first Prime Day for Whole Foods Market stores, members in Canada will receive $10 off all in-store purchases over $50 from Wednesday, July 11 to Tuesday, July 17.
      • Prime Video, DVDs and Blu-Ray – Save up to 50% on popular movies and TV shows on DVD and Blu-Ray. Members will also get a $10 Amazon.ca credit for their first stream on Prime Video between Monday, July 9 and Prime Day.
      • Twitch Prime – Members can enjoy hundreds of hours of free gameplay as Twitch Prime gives away a free PC game every day through July 18, including titles like Pillars of Eternity and Brutal Legend. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN'S BATTLEGROUNDS.
      • Kindle Unlimited – Eligible Prime members can get three months of unlimited reading for $0.99 with a Kindle Unlimited membership.
      You can also apparently get a $5.00 credit if you download the app for the first time starting today. I can't confirm if it actually works since I already have the app, but if someone wants to try it:
      • The Amazon App – Download the Amazon App to shop Prime Day deals wherever you go. Also, customers who download the Amazon App for the first time starting today through Prime Day will receive a $5 credit towards their Amazon.ca account.
      Full release - https://www.newswire.ca/news-releases/a ... 85141.html
    • Report Post
    • lcmt wrote:
      Jul 3rd, 2018 10:02 am
      Because half of the sales are coming from third-party sellers. Amazon is becoming a space rental business in the warehouse.
      Working in eCommerce, this is one of the biggest trends right now - becoming a Marketplace. The US is filled with it, and it's expended into Canadian expansions too (Best Buy, Walmart, etc.). It's especially popular for smaller merchants, since they get new markets for their goods, while also displaying the products from other retailers on their site, to make them look bigger. Expect to see more and more of it....
    • Report Post
    • Prepare to be let down, the last two years of prime day have been just or even worse than Best buy VIPs sale
    • Report Post
    • If I recall last year, the only deal I even remotely considered was the Nest/Ecobee deals. But hey, maybe *something* will catch my eye this year.
    • Report Post
    • The main problem is that if a corporation is getting too big, it will become out of control very soon or you have to pay more money to add few more levels of management to monitor the business. You can look at GE as an example. Any company is getting too big should spin off and this will allow better control and focus on the business. AT&T is a good example of the spinoff in the past.
      Absolute wrote:
      Jul 3rd, 2018 10:27 am
      Working in eCommerce, this is one of the biggest trends right now - becoming a Marketplace. The US is filled with it, and it's expended into Canadian expansions too (Best Buy, Walmart, etc.). It's especially popular for smaller merchants, since they get new markets for their goods, while also displaying the products from other retailers on their site, to make them look bigger. Expect to see more and more of it....
    • Report Post
    • I'm sure Amazon will push the promotion on the smart device/IOT. The sales of the devices will not only increase the profit of the business, it will also increase the profit from its cloud service (AWS) as well. This is the synergy of marketing.

      RFDSimon wrote:
      Jul 3rd, 2018 10:27 am
      They teased a few pre-Prime Day deals in their press release. Most interesting one is probably the $10 credit for streaming Prime Video starting July 9.



      You can also apparently get a $5.00 credit if you download the app for the first time starting today. I can't confirm if it actually works since I already have the app, but if someone wants to try it:



      Full release - https://www.newswire.ca/news-releases/a ... 85141.html
    • Report Post
    • Buy another Sennheiser headphones and call it a day.
    • Report Post
    • kitchensink wrote:
      Jul 3rd, 2018 9:03 am
      Outside of the instant pot, these Amazon Prime Days was like browsing through aliexpress.

      I'll probably just use Prime Day as an opportunity to re-register for free Prime and cancel after a month
      Sounds great chance for free prime re-register.
    • Report Post
    • Can a Prime Pro please remind me about the Cancellation Policy they have for their 30 day free trial?

      Their text says:
      "If you cancel within 3 business days of signing up for or converting from a free trial to a paid membership, we will refund your full membership fee. We may charge you (or withhold from your refund) our regular prices for Prime benefits you used during this 3-business day period. If you cancel at any other time, we will refund your full membership fee only if you have not made any eligible purchases or taken advantage of any Prime benefits."

      Will I get dinged any charges afterwards for using things like their 1 or 2 day delivery when I cancel the free trial? Thanks!
    • Report Post
    • chaingunsofdoom wrote:
      Jul 10th, 2018 3:43 pm
      Can a Prime Pro please remind me about the Cancellation Policy they have for their 30 day free trial?

      Their text says:
      "If you cancel within 3 business days of signing up for or converting from a free trial to a paid membership, we will refund your full membership fee. We may charge you (or withhold from your refund) our regular prices for Prime benefits you used during this 3-business day period. If you cancel at any other time, we will refund your full membership fee only if you have not made any eligible purchases or taken advantage of any Prime benefits."

      Will I get dinged any charges afterwards for using things like their 1 or 2 day delivery when I cancel the free trial? Thanks!
      Basically, what that means is - if you let your trial convert to a paid membership (after the first month) by forgetting to cancel during the trial period, they will only give you a refund if you haven't used any prime services since it switched over.

      Example: You get the trial, use it as much as you want for that first month. After 30 days, it converts to a paid membnership (and you get charged $80 or whatever it is now). You only realize on day 32 that you forgot to cancel, but as long as you haven't made any orders since day 30, you can still get a full refund.

      If you cancel at any time during the trial period, you can still use your trial up till the end of the trial period (the initial 30 days). It will automatically cancel at the end of the trial period.
    • Report Post
    • ^ thanks for the clarification!
    • Report Post
    • Will there be any kind of deals/discounts for those who don't have Amazon Prime during this time period as well?
    • Report Post
    • I have a bunch of stuff in my cart like a Nintendo Switch and an Nvidia Shield, will the prime day price only reflect at 3?

      I know in the past eBay has put out their own promotion to compete, typically when do they put it out?

      Thanks
    • Report Post
    • Prime sales are staggered, they never happen all at the same time.
    • Report Post
    • Wasn’t there supposed to be an app that tracks and alerts you?

      What is the app called?

      In any case, pricing only starts to show at 15:00?
    • Report Post
    • There is like no deals for anything I am watching, even prices went up. Both Amazon.ca and Amazon.com. Crap
    • Report Post
    • Do you have to be a Prime member to see any deal at all? I have Prime membership on the Canadian side. I do not have Prime membership on the USA side. I have a US Mailbox. So it all works for me for getting things easily.

      Also do Prime deals only appear on items show up in the Sold by and Ships by Amazon?

      Can it be by individual seller and fulfillment by Amazon warehouse?

      Or even anyone seen sold and ships by seller?

      I don't see too much for the 25 to 30 item pages of things I have bookmarked so far.

      Any experience by anyone can be helpful.
    • Report Post
    • Anyone can see them

      Sold by amazon
    • Report Post
    • So annoying, everything disappeared from my shopping cart and still no deal on Nvidia Shield Tv, it was identified as an in sale item but no go.

      B
    • Report Post
    • they should merge all the prime into a subforum, like boxing day, BF, etc...really messes up the hot deals forum imo...looks like they did a megathread but some do not seem to want to follow
    • Report Post
    • So, Amazon prime day(s) have started. And this is the first time I actually have a Prime account (albeit a trial) during this event.

      Now obviously, people taking advantage of prime-day deals will have prime on their account. And unless some decided to downgrade to free standard shipping, I imagine a huge number of 2-day shipping orders have been placed.

      Do you think there will be delays processing the orders, and if so, how bad will they be? Will Canada Post make the delay worse?
    • Report Post
    • I kinda depending that all those 2 day shipping orders will get delayed, at least a day. Why? Extra free month of Prime always doesn't hurt for waiting a few extra days...
    • Report Post
    • NinjaSaves wrote:
      Jul 16th, 2018 11:27 pm
      So, Amazon prime day(s) have started. And this is the first time I actually have a Prime account (albeit a trial) during this event.

      Now obviously, people taking advantage of prime-day deals will have prime on their account. And unless some decided to downgrade to free standard shipping, I imagine a huge number of 2-day shipping orders have been placed.

      Do you think there will be delays processing the orders, and if so, how bad will they be? Will Canada Post make the delay worse?
      Most of my 2 day (or next day) prime deliveries are delivered by Amazon's own couriers now (mostly dudes in rental trucks doing the deliveries, I assume they're independent contractors). Interestingly, the Fire Stick I ordered yesterday right after the sale started (around 3:30) with next day shipping is due to be delivered today. The tablet cases I ordered for my kids last night (around 9pm) with next day delivery aren't arriving till tomorrow, so obviously they got a LOT of orders in those 6 hours.. The 128gb microSD I ordered this morning (decided I wanted one for the Switch after all) with "express delivery" (no free next day offered for that one) won't be coming till July 25-30th. I'm guessing that one is a stock problem though, a lot of folks were ordering those Sandisk ultras yesterday.
    • Report Post
    • IEpicDestroyer wrote:
      Jul 16th, 2018 11:30 pm
      I kinda depending that all those 2 day shipping orders will get delayed, at least a day. Why? Extra free month of Prime always doesn't hurt for waiting a few extra days...
      I placed two orders last night around 6:30pm, one with 1 day shipping and another with 2 day shipping. Honestly, I'm not expecting either one to arrive until the end of this week or early next week. They're not urgent, so I don't really care, but I'll be pleasantly surprised if they do show up on time.
    • Report Post
    • Anyone get any shipping notifications on orders placed yesterday? Mine are still showing to arrive tomorrow, but doesn't seem to have been shipped from the warehouse yet.
    • Report Post
    • how many times a year do they have Prime Day?
    • Report Post