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PC Plus and Shoppers Optimum to Become “PC Optimum” on February 1, 2018

PC Plus and Shoppers Optimum to Become “PC Optimum” on February 1, 2018

By Simon Hung

Two of Canada’s most popular loyalty programs will merge into one early next year, as PC Plus and Shoppers Optimum will become PC Optimum, effective February 1, 2018.

Loblaw acquired Shoppers Drug Mart in a deal worth $12.4 billion in 2014 and the Shoppers Optimum program was largely unchanged, but according to some industry analysts, a merger was inevitable, especially after CIBC and PC Financial decided to end their banking partnership earlier this year, a move that allowed Loblaw to focus solely on their credit card and PC Plus programs.

Both PC Plus and Shoppers Optimum operate on a similar premise, as you earn points when you shop at participating stores and can redeem your accumulated points for merchandise at a later date. Shoppers Optimum has the edge in value, as a balance of 95,000 points is valued at $170.00 with Optimum vs. $95.00 with PC Plus.

Currently, PC Plus is accepted at Loblaw banner stores including Loblaws, No Frills, Real Canadian Superstore, Zehrs and others, while Shoppers Optimum is only accepted at Shoppers Drug Mart. In the past, there have been instances where Optimum members had the opportunity to transfer their points to PC Plus, but otherwise the programs are not interchangeable.

Consolidating the programs will streamline operations for Loblaw and make shopping simpler for customers, as a single loyalty card or app would be used at both Loblaw stores and Shoppers Drug Mart. However, the consolidation into one app may also result in fewer in-app bonuses and redemption offers.

According to The Canadian Press, PC Optimum points will be valued at 10,000 points for every $10.00, 20,000 points for $20.00, 30,000 points for $30.00 and so on, up to a maximum single redemption of 500,000 points for $500.00. Loblaw has also stated that members will earn 50% more points per dollar at Shoppers Drug Mart with the new program to help offset the higher redemption thresholds.

On February 1, 2018, any remaining points you have on your account will be converted to PC Optimum points and retain their full PC Plus or Optimum value. Until then, both loyalty programs will operate normally and you can learn more about the PC Optimum changeover by visiting pcplus.ca or calling 1-844-720-4672.

39 Comments

    • Bought 2. Thanks OP.
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    • WOW. If you have 95,000 optimum points ($170 value) they will now be 95,000 pc points ($95 value). CRAZY CHICKENS GUYS
    • Report Post
    • If they are doing it that way, lots of mad people out there, including me.
    • Report Post
    • That card said they'll be transferred at full value... Too vague. Dollar for dollar or point for point?
    • Report Post
    • Ordered 2. Hope it's a hot deal.
    • Report Post
    • Says transfer at full value
      Would spend all optimum points before the combination though
    • Report Post
    • There were rumours about this the past week. Thanks for posting OP.

      There are more questions then answers right now obviously, but I'm sure these will soon be answered.
    • Report Post
    • Can I return the gc's I purchased?
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    • Rfdluv wrote:
      Nov 7th, 2017 5:46 pm
      WOW. If you have 95,000 optimum points ($170 value) they will now be 95,000 pc points ($95 value). CRAZY CHICKENS GUYS
      There’s no way it goes down like that. Especially when they say “full value”. I. The shoppers app it has your “point balance” and “point value”. It will be an easy conversion.

      The point of this is to drive sales at superstore not to piss people off.
    • Report Post
    • hopefully they do a bonus redemption so i can use up all my SDM points. i don't expect them to do a fair trade
    • Report Post
    • pakmode wrote:
      Nov 7th, 2017 5:56 pm
      There were rumours about this the past week. Thanks for posting OP.

      There are more questions then answers right now obviously, but I'm sure these will soon be answered.
      From the brochure, looks like information to launch tomorrow (11/08/2017). From a CRM perspective, it makes a lot of sense, that data they will gather from the Loblaw banners and Shoppers will be far superior then maintaining two systems. Hopefully the value remains on par or greater then what exists now.
    • Report Post
    • the only worse "points" program than PC I could think of is airmiles. I have tons of SDM points, hope there are enough chances or things worthy redeem before Feb 1, 2018.
    • Report Post
    • theboschman wrote:
      Nov 7th, 2017 5:59 pm
      There’s no way it goes down like that. Especially when they say “full value”. I. The shoppers app it has your “point balance” and “point value”. It will be an easy conversion.

      The point of this is to drive sales at superstore not to piss people off.
      hope so. but I don't confidence in this. what we, as consumers gonna do, what CAN we do if it does go down this way?
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    • jshebib2 wrote:
      Nov 7th, 2017 6:00 pm
      hopefully they do a bonus redemption so i can use up all my SDM points. i don't expect them to do a fair trade
      me neither, especially given the tracking records of PC in past years.
    • Report Post
    • I have $580 worth of SDM points, would welcome the change if it became $580 worth of PC points.
    • Report Post
    • forgetpwd wrote:
      Nov 7th, 2017 6:03 pm
      the only worse "points" program than PC I could think of is airmiles. I have tons of SDM points, hope there are enough chances or things worthy redeem before Feb 1, 2018.
      what's wrong with PC points?

      I always stack with PC plus and get tons of points on my groceries.
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    • aZian_ wrote:
      Nov 7th, 2017 6:09 pm
      what's wrong with PC points?

      I always stack with PC plus and get tons of points on my groceries.
      Agreed. We quite like the PC Points program and we have saved hundreds, if not more, over the years through the program.
    • Report Post
    • Hopefully when roll this out they use the PChoice app, where multiple devices can be used concurrently for the same account, unlike the Shoppers app.
    • Report Post
    • not sure, but, I remember SDM didn't have a problem reducing SDM point value the last time they changed the program. there won't be anything you can do except use your points before the conversion...
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    • I'm told the details will be announced 6am in the morning. I don't know if that's an internal announcement or public one. What the op stated is what I was told two weeks ago so I'm still a little concerned about my sources advise to redeem ahead of transfer. I did try my luck at a Xbox x at my local store but it hasn't arrived yet. It was suggested it might be on next week ttuck. Fingers crossed.
    • Report Post
    • Same point bucket
      Same earning capacity at each banner
      Same redemption rates at each banner
    • Report Post
    • Anyone at all across canada get an Xbox one x from shoppers?
    • Report Post
    • People keep saying their ordering stuff here. They just trolls or whats going on? I'm tying to relay this info to my mother who uses PC Points and maybe shoppers.

      Thanks!
    • Report Post
    • The SDM app is completely different from the PC app, in terms of willingness to give out rewards. 1 app for everything? I could see this being a downside.
    • Report Post
    • Has anyone actually seen this online? A friend asked the manager at her local Shoppers tonight, he said this is not true. Either they don’t know, or something funny going on.
    • Report Post
    • Tracydeanne wrote:
      Nov 7th, 2017 6:53 pm
      Has anyone actually seen this online? A friend asked the manager at her local Shoppers tonight, he said this is not true. Either they don’t know, or something funny going on.
      They'll know tomorrow. Check the dates at the bottom of the photo, even IT says November 8th on it. Today is the 7th.

      I'm sure something like this is going to take some time to get out, properly. You are clearly looking at a leak at this moment.
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    • DaVibe wrote:
      Nov 7th, 2017 6:58 pm
      They'll know tomorrow. Check the dates at the bottom of the photo, even IT says November 8th on it. Today is the 7th.

      I'm sure something like this is going to take some time to get out, properly. You are clearly looking at a leak at this moment.
      I’d say so. It came from a local Superstore twitter account. Prob weren’t supposed to release it yet.
    • Report Post
    • Store employees would likely find out around the same time as the general public.
    • Report Post
    • Lol at people shitting on PC points. I reedemed for 360$ worth of groceries in maybe 3 years. I've had airmiles for like twelve years and don't even know the fudge I'm doing with that card, I saved 10$ 3x with that card ?
    • Report Post
    • Tracydeanne wrote:
      Nov 7th, 2017 6:53 pm
      Has anyone actually seen this online? A friend asked the manager at her local Shoppers tonight, he said this is not true. Either they don’t know, or something funny going on.
      Store employees would likely find out around the same time as the general public.
    • Report Post
    • Thanks for the heads up OP. I'm going to be watching the details of this very closely.
    • Report Post
    • Thanks OP.
      I'll definitely be following up on this tomorrow (hopefully when they release more information on the transition)
    • Report Post
    • forgetpwd wrote:
      Nov 7th, 2017 6:03 pm
      the only worse "points" program than PC I could think of is airmiles. I have tons of SDM points, hope there are enough chances or things worthy redeem before Feb 1, 2018.
      You have to be kidding, PC is the best point program and airmiles the worst

      PC mastercard is 3% at groceries, shoppers and esso, its crazy good.
    • Report Post
    • SkiLLz wrote:
      Nov 7th, 2017 7:10 pm
      Store employees would likely find out around the same time as the general public.
      Or in this case, after the general public. ;)
    • Report Post
    • Time to use my SDM points. I don't believe the value will transfer 1 to 1, SDM rewards are too good to last this long untouched.
    • Report Post
    • Well, first of all it's still 3 months away and you can still redeem points at SDM before the merge.

      I've got $255 value or 153k points in my SDM account. I bet what they can do is either:

      Give me 255k points in PC plus which is less likely. Or

      They give me 153K in PC plus. However they announce different redemption rule at SDM and Superstore. For example, 153K PC Plus points will worth $153 in superstore or $255 in SDM. I think the later one is most likely which has no impact to the current rule.

      Well, we will see tmr.
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    • _pOtEnZa_ wrote:
      Nov 7th, 2017 7:14 pm
      You have to be kidding, PC is the best point program and airmiles the worst

      PC mastercard is 3% at groceries, shoppers and esso, its crazy good.
      Agreed.. PC points is my favourite program.

      One plus is the possibility of buying a console or any expensive electronics outright at SDM with PC points. Currently you can only redeem maximum 95k points topping out at $220 depending on the promo and paying the rest out of pocket.
    • Report Post
    • Wonder if they'll make a new credit card too ;)
    • Report Post
    • I don’t shop at Loblaws/Superstore, so PC points changing (if they do) doesn’t really have any effect on me.

      However, I have been very good at maxing out the value of the optimum program, but I guess all good things come to an end. I just expect to see less from the new program on the Shoppers side.
    • Report Post