Audible -- the popular audiobook service owned by Amazon -- is now officially available in Canada, as the company has launched Audible Canada.
Previously, Canadians were able to use Audible via Audible.com, but would be charged in US dollars. Audible Canada is dedicated to the Canadian market and everything is listed in Canadian dollars -- pricing is identical to the American site, so prices will be cheaper on Audible.ca when factoring conversion. Canadians with an existing Audible membership have the option to switch to the Canadian version with no loss of existing content.
Currently, there are over 300,000 titles available on Audible Canada and in an interview with Maclean's, Audible CEO Don Katz states that the company is investing $12 million to expand their Canadian catalogue, including partnering with publishers to produce more audiobooks from Canadian authors and making more titles available in French.
The company is also known for their use of digital and social media marketing. You can often find sponsorship hits during YouTube videos and they regularly partner with popular influencers to promote the service. That trend has continued with the Canadian launch, as former NHL forward and popular Twitter personality Paul Bissonnette along with TSN anchor Jay Onrait have posted sponsored Tweets since its launch.
An Audible membership is $14.95 per month and a 30-day free trial is available to new members, who also get two free audiobooks during the first month. You do not need a membership to buy audiobooks, but membership entitles you to one free audiobook per month and 30% off additional audiobook purchases. Purchased audiobooks can be downloaded or streamed through the Audible app on Android, iOS, macOS and Windows.