NCIX is leaving the Ontario market, as the BC-based retailer has decided to close three of their four retail stores in Ontario.
In a post to the NCIX forums from July 17, a staff representative stated that retail stores in Ottawa, Mississauga and Toronto would be closed immediately, while their showroom in Markham will remain open -- the Markham showroom also houses their Ontario head office and warehouse. Customers can continue to shop online at NCIX.com and stores in British Columbia are unaffected.
The closures mark the end of NCIX’s eastern expansion that began in 2010 when they opened their first Ontario stores in Markham and Scarborough, then Mississauga, Ottawa and Toronto later on. The Scarborough store closed in 2015 and no specific reason was given regarding the recent closures, but online shopping and low foot traffic are likely contributing factors.
The shift to online shopping likely played a significant role, as it’s simply easier to shop for computer components from various online stores instead of visiting a physical store, especially with the growing popularity of comparison shopping tools like PCPartPicker and forums like RedFlagDeals.
In addition, all Ontario stores were never in ideal locations, as four of five were situated in suburban areas while the Toronto location was located in Midtown, making NCIX an unfavourable option for many Toronto residents versus competitors with stores in the downtown core.
It’s unknown if the company will attempt to re-enter the Ontario market in the future, but given the large population and their existing logistical infrastructure, it likely isn’t out of the question. Any customers with pending pick-up orders at the closed stores will be contacted by NCIX staff or can call 1-888-624-9888 for inquiries.