Coming up with the perfect holiday gift for everyone is not an easy task. And many holiday shoppers attempt to not buy gift cards for their family because it may be considered as the go–gift for the lazy, last–minute shopper. But sometimes you just can’t find the perfect gift for the loved ones. Occasionally gift cards and gift certificates can be just as perfect as any other gift if chosen carefully. There are so many options -- everything from iTunes to Starbucks, Best Buy to travel gift cards.