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Apple Unveils 10th Anniversary iPhone X, iPhone 8 and 8 Plus, Apple Watch Series 3 and More

Apple Unveils 10th Anniversary iPhone X, iPhone 8 and 8 Plus, Apple Watch Series 3 and More

By Simon Hung

After months of speculation, weeks of product leaks and days of anticipation, Apple's next-generation iPhone X is official.

This is the iPhone X and it starts at $1319.00.

Apple unveiled their new flagship iPhone during today’s September Special Event, alongside other new products including the iPhone 8 and 8 Plus, Apple Watch Series 3 and Apple TV 4K.

This year marks the 10th anniversary of the iPhone and many were expecting big things during this keynote. We've rounded up everything you need to know from today's event and listed every new product, including Canadian pricing and availability dates.

iPhone

$929.00 to $1139.00
$1059.00 to $1269.00
$1319.00 to $1529.00
• 4.7" Retina HD IPS display
• 1134-by-750 resolution, 326ppi
• 64GB or 256GB
• Gold, Silver or Space Grey
• A11 Bionic six-core processor
• Reinforced glass front and back
• Aluminum outer band
• 3D Touch with TrueTone support
• Touch ID security
• 12MP single-lens rear camera
• Optical image stabilization
• 7MP FaceTime HD front camera
• Qi wireless charging
• Dust and water resistant
• 5.5" Retina HD IPS display
• 1920-by-1080 resolution, 401ppi
• 64GB or 256GB
• Gold, Silver or Space Grey
• A11 Bionic six-core processor
• Reinforced glass front and back
• Aluminum outer band
• 3D Touch with TrueTone support
• Touch ID security
• 12MP dual-lens rear camera
• Single-lens optical image stabilization
• 7MP FaceTime HD front camera
• Portrait Lighting dynamic lighting effects
• Qi wireless charging
• Dust and water resistant
• 5.8" Super Retina OLED display
• 2436-by-1125 resolution, 458ppi
• 64GB or 256GB
• Silver or Space Grey
• A11 Bionic six-core processor
• Reinforced glass front and back
• Stainless steel outer band
• 3D Touch with TrueTone support
• Face ID security
• Bionic neural engine for Face ID
• 12MP dual-lens rear camera
• Dual-lens optical image stabilization
• 7MP TrueDepth front camera array
• Portrait Lighting dynamic lighting effects
• Tap to wake
• Qi wireless charging
• Dust and water resistant
Pre-order September 15
Ships September 22
Pre-order September 15
Ships September 22
Pre-order October 27
Ships November 3

The highly-anticipated iPhone X is the first major hardware redesign since the iPhone 6 and features a 5.8" edge-to-edge OLED display in a body that's similar to the iPhone 8. The home button has been removed to accommodate the screen, with the iPhone X utilizing gestures and the side button to perform tasks that previously used the home button.

Face ID uses multiple sensors along the top of the iPhone X to detect your face.

Touch ID is also gone and has been replaced with Face ID for security, which takes a 3D scan of your face to unlock your phone or make purchases using Apple Pay. Apple claims Face ID is more secure than Touch ID with a 1 in 1,000,000 false-positive rate (vs. 1 in 50,000 with Touch ID) and it uses machine learning to adapt to changes with your appearance such as facial hair or glasses.

The new design comes at a steep cost, as pricing starts at $1319.00 for 64GB and climbs to $1529.00 for 256GB, but prices will be less with a carrier contract. The iPhone X contains several new technologies never used in iPhones, so it should be very popular anywhere they're sold.

The iPhone 8 and 8 Plus are designed with glass and compatible with wireless charging.

The iPhone 8 and 8 Plus were also unveiled and are more direct successors to the 7 and 7 Plus, as they retain a similar design and do not gain some of the iPhone X's marquee features like an edge-to-edge screen, OLED display panel or Face ID. Both models sport a new steel-reinforced glass design and retain a capacitive home button with Touch ID security.

The iPhone X, 8 and 8 Plus all contain Apple's new A11 Bionic six-core processor, which they claim is 70% faster than the previous A10 Fusion chip, along with an Apple-designed GPU, new camera sensors, Bluetooth 5.0, LTE Advanced and support for Qi wireless charging.

Apple Watch

Starting at $429.00
Starting at $559.00
• 38" or 42" sizes
• Faster S3 dual-core processor
• Faster W2 wireless chip
• Built-in altimeter
• Aluminum Case only
• Gold, Silver or Space Grey
• 38" or 42" sizes
• Faster S3 dual-core processor
• Faster W2 wireless chip
• Built-in altimeter
• Aluminum, Stainless Steel or Ceramic Case
• Gold, Silver or Space Grey Aluminum Case
• Stainless Steel or Space Black Steel Case
• Grey or White Ceramic Case
• Built-in LTE connectivity
• Integrated SIM
• Bell connectivity at launch
• TELUS connectivity later this year
Pre-order September 15
Ships September 22
Pre-order September 15
Ships September 22

Apple Watch Series 3 was announced, with the most notable feature being the addition of LTE cellular connectivity. This means you do not need an iPhone to access data and you can stream music, take calls or send messages with only the watch. The design remains identical, but the new Series 3 includes a faster dual-core processor along with an improved wireless chip that's more power-efficient.

Apple Watch Series 3 includes built-in cellular connectivity, so you can make calls without an iPhone.

A new Grey Ceramic Case for the Apple Watch Edition was also introduced along with new standalone watch straps and colour options. A model without cellular is also available and the cellular version will only be compatible with Bell at launch, with TELUS connectivity coming later this year.

Apple TV

$229.00 to $249.00
• A10X Fusion processor
• 32GB or 64GB
• Compatible with 4K HDR content
• HomeKit smart device hub
• Includes Siri Remote
Pre-order September 15
Ships September 22

The Apple TV 4K was introduced with support for 4K resolution, HDR colour and now comes with an A10X Fusion processor that's twice as fast as the previous Apple TV. iTunes has been updated to include 4K titles from a number of movie and television studios -- 4K pricing is the same as 1080p HD pricing and if you've previously purchased a 1080p HD title through iTunes, you'll also get the 4K version for free. Netflix and Amazon Prime Video will also be making 4K-ready titles available on Apple TV 4K soon.

Apple TV 4K supports 4K HDR content, including live sports and news via the Apple TV app.

The Apple TV app will be available in Canada on September 19, which consolidates your cable and streaming services and lets you stream content through your Apple TV or on a compatible iOS device.

Other Updates

Apple also teased a new wireless charging mat called AirPower. No release date was provided, but the mat will charge compatible devices by resting them anywhere on its surface. Compatible products include iPhone X, 8 or 8 Plus, Apple Watch and the new AirPods wireless charging case. AirPower uses the wireless Qi standard, so in theory, other non-Apple devices should also work, but no specifics were given.

Animoji lets you capture your facial expressions to animate emojis.

Some iOS 11 features exclusive to the iPhone X were demoed, including Face ID and new gestures. Animoji was the most interesting demo, as it uses the TrueDepth 3D camera array on the iPhone X to transfer your facial expressions onto a 3D emoji, which you can send to friends via iMessage. More accurate heart rate tracking was announced for watchOS 4 along with a redesigned workout app with support for more activities.

Release dates were finalized for both iOS 11 and watchOS 4 -- both software updates will be available to the public on September 19. iOS 11 will be available on iPhone 5s or newer, iPad mini 2 or newer and the sixth-generation iPod touch, while watchOS 4 will be available on all Apple Watch devices.

3 Comments

    • Yeah I need to pay $1,500 for a phone so that I can animate my face in the form of a poop emoji.
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    • great apple just invented faceID and wireless charging
    • Report Post
    • $1319 for the phone and not include at least a wireless earphone....oh my..
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