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Amazon Reportedly Bringing Prime Now Service to Canada This Year

Amazon Reportedly Bringing Prime Now Service to Canada This Year

By Simon Hung

You may be able to get groceries delivered in less than two hours later this year, because Amazon is looking to bring Prime Now to Canada, according to a report from the Wall Street Journal.

Prime Now is a service currently offered by Amazon in nine countries, including the United States and United Kingdom, which lets Prime members order groceries and household goods for delivery in two hours or less.

Quoting an anonymous source familiar with the matter, the report states that service will initially launch in Vancouver this November then Toronto in January 2018, offering groceries including produce, dairy and frozen foods. Amazon may also partner with local bakeries and butchers to offer baked goods and meats with the service. If successful, an expanded rollout will occur in additional cities over the course of 2018.

The Wall Street Journal report comes less than a week after Amazon’s acquisition of Whole Foods Market was finalized and we speculated that the acquisition opens the door for Prime Now to come to Canada, as 12 of 13 Whole Foods Market stores are located in regions that offer same-day Amazon Prime delivery. Plus, Whole Foods gives Amazon direct access to a supply chain capable of procuring groceries and perishables quickly, which wasn’t available to them in Canada before the acquisition.

If the service follows the same structure as the United States, there will be a minimum order threshold to use Prime Now and members will be able to select a delivery window during checkout, with two-hour deliveries being free and one-hour deliveries subject to an additional charge.

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