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The Starbucks Store is Closing and Holding One Final Sale

The Starbucks Store is Closing and Holding One Final Sale

By Simon Hung

Starbucks is leaving the online marketplace this fall, as the coffee chain will be shuttering the online Starbucks Store on October 1 at 11:59 PM PST.

First reported by Business Insider, it was initially unclear if the Canadian Starbucks Store would be impacted, as there was no official notice about the closure like there was in the American store. However, after contacting Starbucks Canada, a press representative confirmed that the Canadian Starbucks Store will also close on October 1 and a footnote has been added to their website as of September 5.

The Starbucks online store is holding a "Final Sale" before the October 1 closure.

Known for selling coffee, tea, drinkware and brewers, the decision to close the online store does seem odd, as it serves as an additional revenue stream, but after earnings fell below expectations this past quarter, the coffee giant appears to be focused on improving their in-store experience.

Starbucks has posted underwhelming same-store sales figures for three consecutive quarters and in a statement to Business Insider, a Starbucks spokesperson said “We're continuing to invest in amplifying Starbucks as a must-visit destination and are looking across our portfolio to make disciplined, thoughtful decisions."

Starbucks merchandise will continue to be sold in Starbucks locations and through third-parties like grocery stores, but this is your last chance to purchase products online through the Starbucks Store. Currently, their sale section contains over 45 products with savings of up to 50% off, but expect to see more selection added as the October 1 closure date approaches.

Corrections: this article was updated September 5 to reflect the addition of an official notice confirming the closure date.

7 Comments

    • That's weird! I would think they're hiring too many staff members just to keep that online store open. I would not shutter it, instead, I would revamp it so it'll be an easy job for 1 or two staff members, not a whole team of X amount of current staff.... The site just needs minor updates if any!
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    • ridiculous shipping costs and minimums as well as high prices, not surprised
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    • The in-store experience has definitely gotten worse for anybody who wants to sit around and do work or visit with friends. Most stores in my area have purposely done away with comfortable seating, and have even gone as far as shifting to seats that are intentionally uncomfortable. I thought perhaps it was my imagination, but I've asked a couple baristas and they indicated that they are indeed actively trying to minimize the amount of time customers spend in-store. I am not sure if this is localized to specific managers or if it is a general directive from on high.
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    • I'm amazed that you're complaining about not finding it easy to work in a coffee shop. The people who sit there for hours and take up space are the scourge of coffee shops everywhere.[..]
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    • For sure camping out there is a nice experience for the patron to work/study in but it hampers turnover and revolving business. My wife an I had to do take away many times and couldn't take a 15 min break due to it. Also couldn't buy for the whole office on more that one occasion due to conjestion from students.
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    • Flunk wrote:
      Sep 1st, 2017 3:05 pm
      I'm amazed that you're complaining about not finding it easy to work in a coffee shop. The people who sit there for hours and take up space are the scourge of coffee shops everywhere. [..]
      I imagine you automatically perceive a lot of things in a negative light. I wasn't complaining. It was an objective observation for those who engage in such activities. Personally, I spend an average of about $50 a week at Starbucks and I meet up with friends there maybe once a month. When I do, it's for about an hour. Having the plush chairs and/or couches made it a nicer experience. It's too bad not everybody uses a business exactly how you think they should. It's almost like they are living their own lives instead of living yours. Weird, I know.
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    • Up to 50 percent off, but mostly 15 percent or so
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