Starbucks is leaving the online marketplace this fall, as the coffee chain will be shuttering the online Starbucks Store on October 1 at 11:59 PM PST.
First reported by Business Insider, it was initially unclear if the Canadian Starbucks Store would be impacted, as there was no official notice about the closure like there was in the American store. However, after contacting Starbucks Canada, a press representative confirmed that the Canadian Starbucks Store will also close on October 1 and a footnote has been added to their website as of September 5.
Known for selling coffee, tea, drinkware and brewers, the decision to close the online store does seem odd, as it serves as an additional revenue stream, but after earnings fell below expectations this past quarter, the coffee giant appears to be focused on improving their in-store experience.
Starbucks has posted underwhelming same-store sales figures for three consecutive quarters and in a statement to Business Insider, a Starbucks spokesperson said “We're continuing to invest in amplifying Starbucks as a must-visit destination and are looking across our portfolio to make disciplined, thoughtful decisions."
Starbucks merchandise will continue to be sold in Starbucks locations and through third-parties like grocery stores, but this is your last chance to purchase products online through the Starbucks Store. Currently, their sale section contains over 45 products with savings of up to 50% off, but expect to see more selection added as the October 1 closure date approaches.
Corrections: this article was updated September 5 to reflect the addition of an official notice confirming the closure date.