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Amazon Prime Day 2017 is Officially Tuesday, July 11

Amazon Prime Day 2017 is Officially Tuesday, July 11

By Simon Hung

Amazon Prime Day is officially back for 2017 and the one-day-only shopping event exclusively for Prime members will be held on Tuesday, July 11. It's Amazon's third Prime Day and you'll have 30 hours to shop this year, as the deals start on Monday, July 10 at 9:00 PM EST.

Prime Day will take place on July 11, but the deals start on July 10 at 9:00 PM EST.

Amazon Prime is ubiquitous for anyone who's shopped on Amazon before, but we've given a brief rundown on the service along with some of the deals we expect to see in Canada based on past Prime Day sales.

What is Amazon Prime?

Amazon Prime is a paid service from Amazon that grants free shipping with no minimum, access to Amazon Prime Video and more. Free shipping is the most notable benefit, as you won’t have to worry order minimums and some regions are eligible for same-day shipping.

How much is Amazon Prime?

Amazon Prime is $79.00 per year or $39.00 per year for eligible students. Free trials are available and you can cancel your membership at any time -- paid subscribers will be refunded a prorated amount.

Is Amazon Prime worth it?

A Prime membership is beneficial if you shop often on Amazon.ca and you’ll also gain access to exclusive benefits including 20% off video game pre-orders and 20% off diapers. Using a free trial is the easiest way to test if the service is right for you, but note that you’ll be charged the annual price once your trial ends, unless you cancel.

Are trial members eligible for Prime Day?

Yes, trial members will have access to Prime Day deals.

What’s the deal?

We don’t know the exact slate of deals planned for this year’s event and Amazon has only teased three deals in their official press release for the event.

  • Get a 40% off promotional credit toward a future book purchase with the purchase of any eBook
  • Take 30% off select VIZIO 24”, 32” and 48” televisions
  • Up to 40% off new Subscribe & Save subscriptions

What else?

Other deals are currently unknown, but we took a look at past Prime Day sales and made five RFD Bold Predictions™ with some deals we expect to see.

  • AmazonBasics -- Amazon.ca recently ended the extra 20% discount Prime members received on AmazonBasics products, leading to speculation about a return for Prime Day. They were 35% off in 2016, so we may see a similar discount
  • Diapers -- Huggies diapers were 50% off with an extra 20% off in 2015 and all diapers were up to 70% off with Subscribe & Save in 2016, so we expect to see more diaper deals this year
  • Instant Pot -- the Instant Pot 7-in-1 Pressure Cooker was $94.99 in 2016 (a historical low at the time) and given its popularity and increased frequency of discounts, we won’t be surprised if it’s on sale again
  • Storage -- computer storage is always a popular category and we’ve seen both hard drives and SSDs hit historical lows during past Prime Day sales, so there should be attractive deals for both
  • Video games -- we saw an Xbox One bundle with four games and an extra wireless controller for $349.99 in 2016 and we expect a deal for one or more major consoles this year. Increased bonus savings on video game pre-orders is another possibility

Tips and Tricks

  • Bookmark these pages -- the Amazon.ca Prime Day page and our Hot Deals forum. Once the sale starts, there will be a Prime Day thread on our forum with plenty of discussion
  • Buy first, think later -- the unofficial RFD way of life, the hottest deals will likely be available for a very limited time, so buy quickly to avoid FOMO
  • Check early, check often -- Amazon.ca will release deals every five minutes throughout Prime Day to encourage repeat visits, so check often to see new deals
  • Get the app -- on July 6, Prime members will get a $10.00 discount code for signing into the Amazon App for the first time. It’s unknown if existing app users will also get the code, but it doesn’t hurt to try
  • Insider trading -- Amazon has set up a Prime Day Insider Guide with tips on how to make the most of your membership and their schedule of events in the week leading up to Prime Day
  • Update your information -- make sure your credit card and address information is up-to-date so your checkout process is quick and painless

Keep your eyes peel for more Prime Day news and don't forget to visit RedFlagDeals on July 11 -- we'll have roundups of all the hottest Prime Day deals. Happy shopping!

39 Comments

    • Hi there,
      Starting July 5th we will feature a selection of Prime-exclusive offers and daily events showcasing all the great benefits included with Prime.
      July 5: Explore top selling products that are eligible for fast, free shipping options in Canada.
      July 6: Prime Members get a $10 Off Code after their first sign-in to the Amazon App.
      July 7: Prime is more than just free shipping! Learn about Prime Video, Twitch Prime, Prime Photos, and more.
      July 8: Explore our selection of everyday essentials and Prime-Exclusive coupons.
      July 9: Discover how families and students can save more with Prime membership programs.
      July 10: This year, we are adding 6 more hours to the Prime Day deals, kicking off one day early at 9 pm on July 10 through 11:59 pm on July 11. Deals start at 9 pm ET.
      July 11: Enjoy 24 hours of Prime Day deals!
      Ju Leon...
    • Report Post
    • Thanks for the post OP. Can't wait to seize some amazonbasics deals. I've been waiting for a couple of months already. Will share good deal links here.

      Edit after 9:00EST, July 10th, 2017:

      WTF amazon
    • Report Post
    • Expect a ton of sales on such coveted items as...

      USB cables
      Oil diffusers
      Hair dryers
      No name cameras
      Smartphone cases & accessories
      Crummy ear buds
      Dvds + blurays

      Did I miss anything?

      The last time I remember there being good deal on Prime Day was when there was a price error on a Yeti microphone.
    • Report Post
    • RiCHC3 wrote:
      Jun 29th, 2017 5:28 am
      Expect a ton of sales on such coveted items as...

      USB cables
      Oil diffusers
      Hair dryers
      No name cameras
      Smartphone cases & accessories
      Crummy ear buds
      Dvds + blurays

      Did I miss anything?

      The last time I remember there being good deal on Prime Day was when there was a price error on a Yeti microphone.
      Bring it on, I live for price errors.
    • Report Post
    • Should be great to stock up on items. Need some USB type-C for sure.
    • Report Post
    • ii have prime. never bought a thing on the special day. honestly its been junk. wish we got black Friday deals.
    • Report Post
    • Diapers at 50% off guaranteed
    • Report Post
    • RiCHC3 wrote:
      Jun 29th, 2017 5:28 am
      Expect a ton of sales on such coveted items as...

      USB cables
      Oil diffusers
      Hair dryers
      No name cameras
      Smartphone cases & accessories
      Crummy ear buds
      Dvds + blurays

      Did I miss anything?

      The last time I remember there being good deal on Prime Day was when there was a price error on a Yeti microphone.
      Diapers.
    • Report Post
    • So what is prime day??
    • Report Post
    • I N S T A N T P O T
    • Report Post
    • tomboylols wrote:
      Jun 29th, 2017 5:51 am
      So what is prime day??
      Amazon’s answer to Black Friday
    • Report Post
    • my wallet is ready
    • Report Post
    • Bawler wrote:
      Jun 29th, 2017 5:41 am
      Diapers at 50% off guaranteed
      I'm not going to start having babies just because Diapers are 50% off lmao.
    • Report Post
    • I got a great deal on an upright vacuum back in 2015 and some other stuff in 2016. Not sure why everyone craps on Prime Day but I seem to spend more than on Black Friday or Boxing Day..
    • Report Post
    • 11223XY wrote:
      Jun 29th, 2017 5:26 am
      Thanks for the post OP. Can't wait to seize some amazonbasics deals. I've been waiting for a couple of months already. Will share good deal links here.
      I already have the app, does that mean I can't get the $10?
    • Report Post
    • GeeCee wrote:
      Jun 29th, 2017 3:02 pm
      I got a great deal on an upright vacuum back in 2015 and some other stuff in 2016. Not sure why everyone craps on Prime Day but I seem to spend more than on Black Friday or Boxing Day..
      I've always found lots of stuff worth buying during each Prime Day.
    • Report Post
    • I don't recall finding anything last year that I wanted, but I'm holding out hope. :)
    • Report Post
    • my first time i can participate to this event. my brother call me because he have seen on the news about 30 % on some visio model for this event
      i dont know if visio are nice brand. my mother need a new tv. but after i research on google a article say that for small tv apparently
      Amazon.ca's Big TV Deal – Prime Day will include amazing TV deals, with a variety of top tier brands and once again, they will likely sell out. This year, Amazon.ca will offer 30% off select VIZIO 24, 32, and 48-inch TVs.

      i hope to find something nice to buy but anyway i allready love my amazon prime subscribe since i have it. 20 % on video game preorder. twitch prime and twitch give some pc game every month (10-20 $ value game) . prime video and more.
    • Report Post
    • Got a solid deal on a SP4 last year. Looking forward to this year
    • Report Post
    • Wonder if they will have any of the newer Garmin fitness watches for deals?

      Or do they usually only include older models of products?
    • Report Post
    • I hope they have the 20 or 40% off of the open box warehouse deals. Tons of deals to be had there.
    • Report Post
    • Looking forward to the prime day. ( 10$ off sounds good)
    • Report Post
    • xiaobao wrote:
      Jun 29th, 2017 4:01 pm
      I already have the app, does that mean I can't get the $10?
      From Amazon Customer Agent:
      I've checked with our team and they informed that $10 Off is only for first sign-in users not for existing app users.
      For a company claiming to build the "Earth's Most Customer-Centric Company", they are not different than any other company.
    • Report Post
    • i hope they'll put festool on sale again.. i ticked off quite a few off my bucket list from the last "stack 10 over 20 or 25" power tools sale. wouldn't mind getting more :)
    • Report Post
    • lol @ this thread

      thanks OP for the post
    • Report Post
    • Hmm, thinking of buying computer parts in the next couple of days, is it worth waiting til prime day? And what were the deals like last year?
    • Report Post
    • Hi, I am a student and thinking of getting prime students membership, just curious does it worth? i have babies too so need diapers.. please guide me to other things to keep in mind on a prime day, is it one day only? Thank you all.
    • Report Post
    • hennamomin wrote:
      Jul 1st, 2017 7:57 pm
      Hi, I am a student and thinking of getting prime students membership, just curious does it worth? i have babies too so need diapers.. please guide me to other things to keep in mind on a prime day, is it one day only? Thank you all.
      6 months trial for $0 = free = worth it.
    • Report Post
    • hennamomin wrote:
      Jul 1st, 2017 7:57 pm
      Hi, I am a student and thinking of getting prime students membership, just curious does it worth? i have babies too so need diapers.. please guide me to other things to keep in mind on a prime day, is it one day only? Thank you all.
      Amazon Prime for student does not get the discount for the diapers!
      I believe that is the only difference between Amazon Prime and Amazon Prime for students.
    • Report Post
    • MoneyHypeMike wrote:
      Jul 1st, 2017 9:44 pm
      Amazon Prime for student does not get the discount for the diapers!
      I believe that is the only difference between Amazon Prime and Amazon Prime for students.
      thank you for your guidance, I will check it out.
    • Report Post
    • One additional tips. The prime day will last for 30 hours. However, each individual deal may go very quickly. If you need diapers, from the last 2 years experience, you need to come early. Although the diaper deal will last from 4 to 6 hours, some sizes will be gone very quickly.
      hennamomin wrote:
      Jul 1st, 2017 7:57 pm
      Hi, I am a student and thinking of getting prime students membership, just curious does it worth? i have babies too so need diapers.. please guide me to other things to keep in mind on a prime day, is it one day only? Thank you all.
    • Report Post
    • lcmt wrote:
      Jul 2nd, 2017 12:08 am
      One additional tips. The prime day will last for 30 hours. However, each individual deal may go very quickly. If you need diapers, from the last 2 years experience, you need to come early. Although the diaper deal will last from 4 to 6 hours, some sizes will be gone very quickly.
      Thank you, but is it such that student prime does not work for diapers? as other member guided me.
    • Report Post
    • I have no idea. However, you can try to contact Amazon and see if you can get an answer
      hennamomin wrote:
      Jul 2nd, 2017 3:33 am
      Thank you, but is it such that student prime does not work for diapers? as other member guided me.
    • Report Post
    • What day is the diaper sale? Thanks
    • Report Post
    • Have a baby due in November....should I stock up on diapers now? Any parents can give advice on how much of each size to buy for a newborn?
    • Report Post