McDonald's is one of the largest and well known quick service restaurants around. In recent years a lot of competition in this space has sparked the need for innovation and change. Recently McDonald's has added digital coupons through their mobile app, all-day breakfast and digital ordering kiosks where you can order your own food including custom build-your-own burgers (triple patty, double bacon, Sriracha & avocado burgers anyone?).
Even with all those changes in place they're still looking to do more. In addition to continuing to improve their food offerings, McDonald's is also looking for more ways to bring in new customers and improve the overall customer experience and satisfaction. Earlier today we heard about their trademark sauces hitting the grocery store shelves and a recent press release from the company shed light on a few more upcoming projects that we can expect to see soon.Mobile Order & Pay
This is not a brand new concept as Starbucks is already offering it and Tim Hortons is currently testing it out in select markets. What this does is it allows you to order and pay for your food via a mobile app on your smartphone. You then just show up at the pickup location you selected and grab your food. It works for drive thru customers too in which case you'd just drive right up to the pickup window. This not only saves you time but also means you don't have to interact with anyone unless you really want to. I don't know about you but I definitely get tired of repeating my order 3 times into the speaker and then driving away with an order that doesn't even resemble what I asked for. The order accuracy benefits alone would be amazing!Delivery
For those of you who don't even want to put on pants to go out and get your food, this is for you. According to McDonald's 75% of the population lives within three miles of one of their locations in it's top 5 global markets. This creates a huge opportunity to capitalize on those people who want McDonald's but would instead order pizza or another delivery option because they were too lazy to go out. In select areas in the US you can already try this out. I was recently in Orlando and delivery from McDonald's was available via the UberEATS app. There was a $5 delivery fee with no limit on how little or much you had to order. There's no word on if McDonald's Canada will be handling delivery themselves or using a 3rd party delivery service such as UberEATS when they launch here.
Hopefully we won't have to wait too long before we see both of these new services arrive here in Canada. We expect Order & Pay to arrive first with delivery starting sometime after that. Are you excited about the launch of these new services here in Canada? Let us know in the comments below.