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What's New at McDonald's in 2017 -- Mobile Order & Pay and Delivery!

What's New at McDonald's in 2017 -- Mobile Order & Pay and Delivery!

By Thomas Kenzaki

McDonald's is one of the largest and well known quick service restaurants around. In recent years a lot of competition in this space has sparked the need for innovation and change. Recently McDonald's has added digital coupons through their mobile app, all-day breakfast and digital ordering kiosks where you can order your own food including custom build-your-own burgers (triple patty, double bacon, Sriracha & avocado burgers anyone?).

Even with all those changes in place they're still looking to do more. In addition to continuing to improve their food offerings, McDonald's is also looking for more ways to bring in new customers and improve the overall customer experience and satisfaction. Earlier today we heard about their trademark sauces hitting the grocery store shelves and a recent press release from the company shed light on a few more upcoming projects that we can expect to see soon.

Mobile Order & Pay

This is not a brand new concept as Starbucks is already offering it and Tim Hortons is currently testing it out in select markets. What this does is it allows you to order and pay for your food via a mobile app on your smartphone. You then just show up at the pickup location you selected and grab your food. It works for drive thru customers too in which case you'd just drive right up to the pickup window. This not only saves you time but also means you don't have to interact with anyone unless you really want to. I don't know about you but I definitely get tired of repeating my order 3 times into the speaker and then driving away with an order that doesn't even resemble what I asked for. The order accuracy benefits alone would be amazing!

Delivery

For those of you who don't even want to put on pants to go out and get your food, this is for you. According to McDonald's 75% of the population lives within three miles of one of their locations in it's top 5 global markets. This creates a huge opportunity to capitalize on those people who want McDonald's but would instead order pizza or another delivery option because they were too lazy to go out. In select areas in the US you can already try this out. I was recently in Orlando and delivery from McDonald's was available via the UberEATS app. There was a $5 delivery fee with no limit on how little or much you had to order. There's no word on if McDonald's Canada will be handling delivery themselves or using a 3rd party delivery service such as UberEATS when they launch here.

Hopefully we won't have to wait too long before we see both of these new services arrive here in Canada. We expect Order & Pay to arrive first with delivery starting sometime after that. Are you excited about the launch of these new services here in Canada? Let us know in the comments below.

12 Comments

    • Maybe I don't go to McDonald's when it's busy but for me the automated kiosk is enough.
      For me I can't really think of a situation where I'm going to be at a McDonald's in the very near future AND am able to use my phone for any extended period of time (read: I'm usually driving to said McDonald's)

      I can't argue that it'll save a few minutes but unless I time it just perfectly either I'm waiting for my food or my food is waiting for me.
      Cold fries suck so I'd rather wait a minute or two to ensure I beat my food rather than have it sit around for 5 minutes and get cold.
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    • death_hawk wrote:
      Nov 6th, 2016 8:14 pm
      Maybe I don't go to McDonald's when it's busy but for me the automated kiosk is enough.
      For me I can't really think of a situation where I'm going to be at a McDonald's in the very near future AND am able to use my phone for any extended period of time (read: I'm usually driving to said McDonald's)

      I can't argue that it'll save a few minutes but unless I time it just perfectly either I'm waiting for my food or my food is waiting for me.
      Cold fries suck so I'd rather wait a minute or two to ensure I beat my food rather than have it sit around for 5 minutes and get cold.
      There can be breakfast rushes where the line up is 20+ people, even for the kiosk. Maybe you can skip the line with the app
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    • Maybe I'm over simplifying things but it can't be that hard to implement - Ritual is mobile order & pay for hundreds of different restaurants at no extra cost so surely it should be easier to implement the same thing but for one company...
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    • The main reason why I bring up Sure tap is because it was nice to just tap the ONE sure tap app to pay instead of having to scroll through the smart phone to find the right app for the business you're trying to make purchase at.
      If every business is running a separate app now, it might be easier to just do tap and go with your interac card instead. (if your bank has that option)
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    • playnicee1 wrote:
      Nov 7th, 2016 1:58 am
      it might be easier to just do tap and go with your interac card instead. (if your bank has that option)
      Outside of line concerns (which I never encounter at McDonald's but maybe I go at weird times or to less busy locations) this is basically true.
      Not only for Interac either. Credit card.
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    • death_hawk wrote:
      Nov 6th, 2016 8:14 pm
      Maybe I don't go to McDonald's when it's busy but for me the automated kiosk is enough.
      I've been using the machines since 2014. In order of what's fastest for your order: 1.) Cashier; 2.) Drive through; 3.) Machine.

      Since the machines arrived, the cashier lines have gotten really short, but the machines go through so many steps and options that if you know your order it'll still take longer. The gamble with the cashier line is that the person in front of you could be really slow about deciding their order. Drive through orders seem to get priority, but similar to the cashier line you're gambling with the car in front of you.
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    • Mulder and Scully wrote:
      Mar 15th, 2017 9:58 pm
      I've been using the machines since 2014. In order of what's fastest for your order: 1.) Cashier; 2.) Drive through; 3.) Machine.

      Since the machines arrived, the cashier lines have gotten really short, but the machines go through so many steps and options that if you know your order it'll still take longer. The gamble with the cashier line is that the person in front of you could be really slow about deciding their order. Drive through orders seem to get priority, but similar to the cashier line you're gambling with the car in front of you.
      Cashier might be faster, but the order inaccuracy is ridiculously high.
      Even if it's slower I will 100% avoid cashiers if I can. I'll actually go to lengths to visit a different McDonalds in the future if they don't have the kiosk.
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    • I like how Starbucks mobile order let me customize my drink and know the price beforehand.

      Mcdonalds seems to have different prices at different location. Not sure how they are going to solve that.
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    • schweiny wrote:
      Mar 16th, 2017 2:38 pm
      Mcdonalds seems to have different prices at different location. Not sure how they are going to solve that.
      I can't see that being an issue since you're most likely going to have to pick a location first before placing an order.
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