It's not uncommon to see many RFD-ers go crazy over Shoppers Drug Mart's 20x the Optimum points offers or bonus redemption days. However, it has come to my attention that aside from a handful of savvy RFD-ers, a lot of individuals are still unaware of how to properly use Optimum points to earn maximum savings from Shoppers Drug Mart. Oftentimes, it is said that the items at Shoppers Drug Mart are priced at a premium so there's no way that it would be worth it to purchase anything there. But, as some of you may already know, knowing how to collect and spend Optimum points is a great way to get tons of deals from Shoppers Drug Mart. For your convenience, we've compiled a handy How-To guide to Optimum points!
What are the Benefits to Using the Optimum Program?If you've perused our forums, you've probably come across some community members that somehow managed to purchase an Xbox One or PS Vita at a ridiculously low price by using their points. Not every Shoppers Drug Mart has an electronics department, but if your local one does, using Optimum points is a great way to score deals on consoles, video games, cameras, and other electronics. After all, if you've been diligent in collecting points, you can save up to $170 on your purchase. Ladies, you can use your points to grab huge discounts on prestige cosmetics that would otherwise be out of your budget. The savings on these big-ticket items is precisely what makes it worth it to take advantage of the Optimum program. Of course, you can also redeem points on minor purchases and get free groceries and the like, which is valuable in a different way.
Introduction to the Optimum program:
The Optimum program is free loyalty program offered by Shoppers Drug Mart. Once you sign up, you'll receive a physical card and emails that alert you to any deals and bonus offers that you may be interested in. Recently, Shoppers Drug Mart has launched an app that will allow you to immediately load your offers to your phone for redemption. By using this app, you can also forgo the physical card and scan your phone instead to earn points.
Each dollar that you spend at Shoppers Drug Mart will earn you 10 Optimum points. According to Shoppers Drug Mart's current redemption rates, you can save a whopping $170 on your purchase if you have spend 95,000 points! 95,000 points is not a small sum and normally - based on this conversion rate - you'd have to spend $9,500 at Shoppers Drug Mart to earn that many points. Seems like a crazy amount of money, but this is where bonus points days and bonus redemption days come in handy.
Best Ways to Earn & Spend Your Optimum Points:
Regular/Personalized Offers: Shoppers Drug Mart sporadically sends out daily or weekly bonus points offers when you purchase specific items. For example, purchasing items from Shiseido may net you 10x the points; or you may receive 8000 bonus points when you purchase a fragrance from another brand. These are the most commonly seen offers from Shoppers Drug Mart and are a quick and easy way to earn bonus points, especially if the specific items in question are ones that you actually need.
Bonus Points Days: Every so often, Shoppers Drug Mart has a bonus points day that goes something like this, "Spend $50 or more on almost everything and earn 20x the points!". In other words, when you spend $50, you'll earn 10,000 points instead of the customary 500 points. In other instances, Shoppers Drug Mart will award you with 18,500 points when you spend $75 or more. With this offer, you'll earn a total of 19,250 points (18,500 points plus the points from your $75+ purchase). In our experience, these bonus events happen around twice a month. When you take advantage of these events, it's suddenly a lot easier to save up to 95,000 points, especially if you stock up on certain items or make multiple purchases. If we had to choose between these two offers, the 18,500 bonus points with a $75 purchase is probably the better deal.
Bonus Redemption Days: Another way to maximize your savings at Shoppers Drug Mart is to spend your points during bonus redemption days, which is especially great if you earned your points through a bonus points day. Roughly once per month, Shoppers Drug Mart will have one weekend where you'll get more value out of your points: e.g., spending 50,000 points will get you a $100 discount instead of the customary $85, while spending 95,000 points will get you a $200 discount, instead of the normal discount of $170.
Mega Redemption Days: A third promotion that Shoppers Drug Mart hosts occasionally is an event that allows you to spend X amount of points and earn Y back. For example, you can spend 90,000 points and earn 30,000 points back -- so you're basically redeeming 90,000 worth of points for just 60,000 points. On even rarer instances, Shoppers Drug Mart will combine this type of promotion with a bonus redemption offer. For example, you can spend 95,000 points and get $170 off your purchase and receive a bonus 30,000 points back. This is one of the best offers we've seen from Shoppers Drug Mart as you're essentially getting $170 off your purchase by spending only 65,000 points. These events happen relatively rarely, but are a great way to get some extra bang for your points.
One thing to remember when redeeming points is that taxes will be applied to your purchase before discounts are applied. For example, if you make a $150 purchase, the discount will be applied accordingly: $150 plus tax minus the discount.
Why You Should Be Nice to Mom and Dad:
Thursdays are Seniors' Bonus Day at Shoppers Drug Mart, which means it's time to bring mom, dad or a grandparent over the age of 55 along with you on your shopping trip. On this day of the week, you'll automatically get a 20% discount on your purchase of regular priced items, including groceries and daily necessities. Plus, in case you can't wait for a bonus redemption day to spend your points, Thursdays are your next best bet to save on your purchase. Not only will you get a base discount of 20%, you'll save even more on your purchase by redeeming points on this day.
This is just a very basic guide to the Optimum program and a way to get new users' feet wet. Once you understand the basics behind the program, you can start being more creative on how you earn and spend your points to get even more savings.