April 22: Brita is Giving Away 3,600 Brita Pitchers in Yonge-Dundas Square

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In celebration of Earth Day, Brita is giving away 3,600 Brita Water Pitchers at Yonge-Dundas Square in Toronto. The giveaway starts at 1 pm on Wednesday, April 22 and runs as long as supplies last.

Brita will also be encouraging Torontonians to take the FilterForGood pledge to reduce to their bottled water waste.

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Source: pink_panda via Forums

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- Shiznacka
- Does anyone know what they look like?
  
  Free is free but just wondering
- ferkel
- Thats a lot of garbage on Earth Day.. i can see lots of people taking it and not using it because of filter costs
- ukrainian
- all right, I work right there so I will pick it up after lunch.
  
  However, the link says it will happen Thursday, April 22, 2009 and April 22 is Wensday.
  
  Thanks a lot for a post, still.
- ricedion
- as for the pledge, what does it really mean? give donation?
- Dancing Dancer
- thx OP. will sure go take a look, hoping they're giving those newer slim ones
- Dash
- I'm there!
  
  That's lineup's going to be loooooooong. better grab a starbucks coffee to help you get through the wait...
- Frankie3s
- What a great way to get rid of excessive inventory and to make yourself look environmentally friendly all at the same time plus get free advertising too. Very smart!
- toronto_slim
- What a great way to get rid of excessive inventory and to make yourself look environmentally friendly all at the same time plus get free advertising too. Very smart!
  Not to mention all the money they'll make from people buying replacement filters @ 1 filter every 2 months!
- Dancing Dancer
- I'm there!
  
  That's lineup's going to be loooooooong. better grab a starbucks coffee to help you get through the wait...
  
  hahahahaha.... +1000...... or ask Starbucks to fill up your pitcher
- Lawcheehung
- the line shouldn't be too long, you're just going up and grabbing it, unless you have to sign crap
- runamuck
- awesome , thx
- dmdsoftware2
- See you all there
- OogieBoogie
- Not to mention all the money they'll make from people buying replacement filters @ 1 filter every 2 months!
  They always have the filters on sale. And even if they aren't on sale, it's still cheaper to buy filters and use a Brita than it is to buy bottled water.
- sheriffabc
- How much do these pitchers normally cost?
- Azxster
- $20
- Dancing Dancer
- How much do these pitchers normally cost?
  
  $15.99 in Wal-mart
- h2o-
- Was the same pitcher given out on Earth Hour evening at Nathan Philip Square?
- 4flava
- Great marketing scheme as they make most of their profit from Filter sales.
- Reddevil07
- A question regarding these filter. Do they have any recycling program in the GTA to take back the filters. I know they just started one in the states only for Brita filters. Is this available in Ontario too.
- Torch
- Pitchers still made of polycarbonate (BPA)?
- KR
- Pitchers still made of polycarbonate (BPA)?
  http://thesoftlandingbaby.com/2008/0...-safe-plastic/
- FlutterDing
- I wish I had known that these were going to be handed out at Earth Hour...
  
  ... luckily I know about this and I'll be there... hopefully before they run out.
- dealiah
- I heard they are (of course) already setting up for this event and that there is a massive massive amount of boxes making some kind of design.
  
  Any further updates from those of you who are already downtown would be great. Can't head down till after work, but would hope it will still be worthwhile...
- AV-Fishing
- Saw the lineup before noon ... absolutely ridiculous!!!
  
  Free things being handed out starting 1pm and a queue???
  
  Don't people have to work???
- dragonfattie
- line up is about 750 right now and coming