Which TV would you choose for 1698?

I'm headed to the brick this week to pickup kitchen appliances and figured I'd bundle in a HDTV to try to get a better overall deal. Plus the don't pay for 15months is attractive. I'm trying to decide between the 42" LG Plasma or the 40" Sony Bravia LCD. I'll obviously make my final choice once I see them in person but just wanted some opinions.
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LG 42PC3D:

We apply our unique XD Engine™ technology along with High Definition resolution and features such as HDMI and dual ATSC and NTSC tuners to deliver the utmost in realism and flexibility, no matter the size
Display Resolution : 1024 x 768p
Contrast Ratio : 10 000:1
Brightness : 1500 cd/m2
Comb Filter : 3D Y/C
Colour Temperature Adjustment (3 modes)
Aspect Ratio Adjustment (7 modes)
3:2 Pull-down Cinema Correction (480i)
XD Engine (w/IEP)
Displayable Colours : 1.07 Billion
Contrast Screen w/Non-glare Coating : Clear Filter
Image Sticking Prevention
Audio Output Power : 15W x 2
4 Speakers
SRS TruSurround XT
Bass/Treble/Balance
EZ Sound/Rite (Volume Leveler)
Mono/Stereo/SAP
Discrete IR Codes
On/Off Timer
Sleep Timer
Auto Off
Flashback (Previous Channel)
Parental Control with V-Chip
Closed Caption
Screen Adjust
EnergyStar Compliant
Input/Outputs - RF Input, S-Video Inputs (1 Rear/1Side), Composite Inputs (1Rear/1 Side), Audio L/R Inputs (3 Rear/1Side), Audio L/R Output, Rear Composite Video Out, 2 Rear Component Video Inputs, RGB in (15pin), PC Sound - Phone Type, HDMI with HDCP
Width x Height x Depth (Monitor only) : 44.4" x 27.4" x 4", Weight (Monitor only) : 55.6lbs
Width x Height x Depth (with Stand) : 44.4" x 29.5" x 13.1" , Weight (with Stand) : 68.4lbs
Warranty: 1 Year
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Sony KLV40S200:

The elegantly designed big-screen 40" BRAVIA™ Widescreen Flat-Panel LCD Television offers a beautiful high-definition picture. Its large screen size makes it a perfect for home theatre viewing in almost any room - from the bedroom to the den or study. The BRAVIA Engine™ Full Digital Video Processor ensures a clear and detailed picture by incorporating digital noise filters, as well as contrast and colour enhancers. The integrated High-Definition Multimedia Interface (HDMI™) and PC input makes it easy to connect to other HD devices and your computer.This wall-mountable BRAVIA Widescreen Flat-Panel LCD Television introduces you to a world of high-quality picture and sound.
Aspect Ratio: 16:9
Screen Size: 40"
Auto SAP
Closed Caption (CC)
ID1 Detection
Video Label
Contrast Ratio: 1300:1
Display Resolution: 1366 x 768
Viewing Angle: Right/Left: 178 degrees, Up/Down: 178 degrees
Panel Response Time: 8 ms (gray to gray)
Advanced Video Processor: CineMotion® /Film Mode/Cinema Drive, Contrast enhancer circuit, Green and blue enhancer, Motion and edge adaptive I/P converter, MPEG noise reduction
Screen or Display Technology: LCD display panel
Tuner: NTSC
Video Processing (BRAVIA Engine™ System)
Noise Reduction
Comb Filter: 3D Digital Comb Filter
Light Sensor
Picture Modes: Vivid, Standard, Custom
Wide Mode
Timer Clock
Channel Skip/Add
Favourite Channel
Parental Control (V-Chip)
Sleep Timer: 15, 30, 45, 60, 90, Off
Timer Events: Timer 1, Timer 2
Clock
Power Save Mode: Standard, Reduced, Picture Off
Picture Freeze
On Screen Display: Menu
Input Skip
Inputs/Outputs - 5 Analog Audio Inputs: (4 Rear/1 Side), Audio Out (Variable/Fixed): (Rear), 2 Component Video (Y/Pb/Pr ) Inputs: (Rear), 3 Composite Video Inputs: (1 Side/2 Rear), Digital Audio Output: (Rear), RF Connection Input: (Rear), 2 S-Video Inputs: (1 Side/1 Rear) rear input has Auto S Video Input Detection, Headphone Output: (Side), PC Video Input: (Rear) with D-sub 15 and L/R stereo mini plug connection, HDMI™ Connection: (Rear) with L/R RCA audio connections
Power Consumption (in Operation): 200W, (in Standby): Less than 0.1W
Energy Star® Compliant
VESA (200 x 400 hole pattern / M6 thread size / 16.5mm hole depth)
Accessories - Tabletop Stand, RM-YD005 Remote Control, 2 AA Batteries, Coaxial Cable, HD-15 to HD15 Cable, Support belt and screws
Warranty: 1 Year

Hands down the sony.

Here's why: 1366 x 768....

The LG has a 1024 resolution...that's not real 720 p is it?

Sony, without a doubt. A better TV overall with a higher resolution (720p). Make sure to grab an extensive service plan on top for the TV, just to be sure.

i'll take the 'why are you posting this here' tv.

i think sporb means "i hate sony!"

This isn't a hot deal, delete this useless thread

lock it..

sony sucks

their wafer boards are paper thin and the wirers they use are about as thin as a human hair

this is for discussing bro.

not a hot deal, lock