European soccer through IPTV & ITVN?

Has anyone heard of this? It's hard to find much through google via a quick websearch.

http://www.itvn.com/index.html

Long story short is that you have a set top box to receive IPTV onto your TV.

They have a few different IPTV channels, but the only real compelling one is the Setana sports package which includes live uefa/epl etc. I wouldn't mind it to get more EPL matches without having to get digital cable/satellite. $15/month and a free receiver if you commit to a year. Heard about this product through a soccer podcast.

Supposedly has won an award at digital life 2005 but I can't find a review... perhaps someone else knows more, or is gooder at searching than I.