Wine in a Restaurant

[frankyflwrs]

So can someone explain how a $14.00 bottle of wine from France cost me $89.00 in a restaurant?

How can a restaurant mark up the price of a bottle of wine that much? Is it due to the presentation?

I will never order a bottle of wine in a restaurant again....I'll bring my own.

[MS MSP]

So can someone explain how a $14.00 bottle of wine from France cost me $89.00 in a restaurant?

Why can a restaurant mark up the price of a bottle of wine that much? Is it due to the presentation?

I will never order a bottle of wine in a restaurant again....I'll bring my own.

Because they can and people pay it.

[ES_Revenge]

So can someone explain how a $14.00 bottle of wine from France cost me $89.00 in a restaurant?

How can a restaurant mark up the price of a bottle of wine that much? Is it due to the presentation?

I will never order a bottle of wine in a restaurant again....I'll bring my own.
Yes but they are free to charge you whatever corking fee they want, no? So $14 plus $75 corking fee still equals $89, lol.

[slowtyper]

Yes but they are free to charge you whatever corking fee they want, no? So $14 plus $75 corking fee still equals $89, lol.

Its not like they can just make up the fee on the spot. You can call ahead to find out what the corkage is. In the past year a few places had no corkage fee special nights due to the recession.

[stealth]

Pretty much the same way they can charge $14. for about a dollars worth of spaghetti and sauce, $6. for that slice of pie for dessert, or $3. for that coffee that cost $.50 to make. Its just easier to tell you're over paying when it comes to alcohol because there isnt much value add over the original price.
Noone said going out is a good value for most people.

[thepersianguy]

men want to impress women. usually brining your own wine on a first date isn't going to lead down a good path....unless you both med on RFD ;)

[Magoo]

Did you not know the price before ordering? If you did and still ordered it why are you complaining? Were you on a date and didn't want to look cheap?

[Tacoma]

So can someone explain how a $14.00 bottle of wine from France cost me $89.00 in a restaurant?

...I'll bring my own.

Over 600% markup? I find this hard to believe.

Are you talking about $14 at LCBO and restaurant is in Toronto? Which restaurant and what wine?

[nalababe]

That seems a bit odd...typically the price is 2 to 2.5 times the lCBO price.

So a 15 dollar bottle of rosemount shiraz will be between 30 and 35 dollars.

[Keelie]

I find it hard to believe too. Usually there is a 100% mark up on wine when you buy it in a restaurant compared to LCB price. I know this because I see wines I know the price of on the menu.

And if we like a wine we had at a restaurant, quite often we look for it at the LCB to buy.

[nalababe]

One thing that can alter prices is vintage/year.

A 14 bottle of wine from 08, might be 20 or more for 07 or 40 or more for 04...it just depends and this is true at the LCBO. Just make sure you are comparing like years...

[RobDek]

I say bollocks.

[CSAgent]

At least he didn't order a bottle of Dom Perignon, $300-$350 on average a bottle in the GTA. I've seen it for $450 as well.

[Asagiri]

Over 600% markup? I find this hard to believe.

Are you talking about $14 at LCBO and restaurant is in Toronto? Which restaurant and what wine?
I'd believe it!

Considering how other places such as movie theaters charge something between 500-1000% markup for their concession goods, similarly with pop/bottled water purchased at convenience stores, there's about 400-500% markup as well.

[CanadianMoFo]

I was under the impression that the restaurant/bar/etc must submit a price list of the alcohol they are selling to the LCBO for approval of the pricing so they stay within an agreed markup required by the LCBO. Assuming we're talking about the Ontario market of course.

CM

[onehaehyuk]

Over 600% markup? I find this hard to believe.

Are you talking about $14 at LCBO and restaurant is in Toronto? Which restaurant and what wine?

I don't know any restaurant that would overcharge THAT much for an average bottle of wine. My guess is the OP misread the year of the wine, perhaps it was the same varietal from the same winery but the year was earlier, in which case it would be more expensive (depending on the year)

[CHINAdeals]

I think the OP is referring to the fact that there is little time/effort being placed in 'uncorking' a bottle of wine compared to cooking/preparing food etc.

Yes, I think it's pretty ridiculous too but if people will pay it, as a business owner, why not.

[frankyflwrs]

Did you not know the price before ordering? If you did and still ordered it why are you complaining? Were you on a date and didn't want to look cheap?

No, actually my friend ordered the wine...and we really enjoyed it. So I wanted to purchase a bottle from the local LCBO....and I saw that it was only $14.00! When I saw the price I felt so ripped off.

[jayt90]

I was under the impression that the restaurant/bar/etc must submit a price list of the alcohol they are selling to the LCBO for approval of the pricing so they stay within an agreed markup required by the LCBO. Assuming we're talking about the Ontario market of course.

CM

I haven't heard of this. What is the agreed mark up required by the LCBO?

[GourmetDish]

I was under the impression that the restaurant/bar/etc must submit a price list of the alcohol they are selling to the LCBO for approval of the pricing so they stay within an agreed markup required by the LCBO. Assuming we're talking about the Ontario market of course.

CM


No, this is not true. Restaurants are allowed to mark up wine/alcohol as much or as little as they want. It's important to note that restaurants make their money on alcohol, not food.

Also, a typical casual restaurant will usually mark up anywhere between 50-100%, whereas fine dining restaurants will usually purchase wines on consignment and exclusives and mark up anywhere between 100-500%. These wines you will never find within the LCBO. This is how the smart ones operate and make money.