Hyundai Canadian sales jump 25%

[teknoluv]

Hyundai Canadian sales jump 25%

Riding quality, selection improvements, price cuts, Korean automaker a success story in down market

...

Sales in Canada are up a stunning 25 per cent during the first eight months of this year and are on pace to reach about 95,000 by the end of December for the first time. The company has posted record results for seven consecutive months and moved into sixth place in sales.

Industry watchers say a huge improvement in quality and wider selection of models plus aggressive pricing have fuelled the company's growth. Meanwhile, the overall auto market has plunged 15.5 per cent this year.

Sales for major players such as General Motors, Chrysler, Honda and Toyota are all down more than 20 per cent.

It marks one of the biggest performance gaps between one automaker and its rivals in Canadian auto industry.

Hyundai's market share has also increased, from a low of 1.4 per cent in 1997 to almost 7.5 per cent this year.

Source: http://www.thestar.com/business/article/695146

[7jai]

2 words.... RFD Effect


Hyundai Canadian sales jump 25%

Riding quality, selection improvements, price cuts, Korean automaker a success story in down market

...

Sales in Canada are up a stunning 25 per cent during the first eight months of this year and are on pace to reach about 95,000 by the end of December for the first time. The company has posted record results for seven consecutive months and moved into sixth place in sales.

Industry watchers say a huge improvement in quality and wider selection of models plus aggressive pricing have fuelled the company's growth. Meanwhile, the overall auto market has plunged 15.5 per cent this year.

Sales for major players such as General Motors, Chrysler, Honda and Toyota are all down more than 20 per cent.

It marks one of the biggest performance gaps between one automaker and its rivals in Canadian auto industry.

Hyundai's market share has also increased, from a low of 1.4 per cent in 1997 to almost 7.5 per cent this year.

Source: http://www.thestar.com/business/article/695146

[mr_raider]

This should serve as lesson in management to GM and Chrysler. How to overcome quality issues, consumer perception, poor brand image and produce an attractively priced desireable product to the consumer. That's how you sell cars.

[golden]

No surprise there. Great product at reasonable price. Quality and reliability is much better now combined with great style. I can see that Honda and Toyota are worried.

[Chookman]

It's because Canadians are so cheap. It's all based on price. No way anyone buys a Hyundai for quality. For example, take a Corolla and outfit it exactly the same as an Elantra and price them exactly the same and the Corolla will easily outsell the Elantra.

[KorruptioN]

No way anyone buys a Hyundai for quality.

I take it you've been under a rock for a while.

[AGR-1]

FYI in Canada

.................YTD August 2009................YTD August 2008

Elantra..............21,334....................... ....9,115.....+ 12,219

Corolla..............35,513....................... ...42,850..... - 7,337

Civic.................41,532...................... ....56,331.... -14,799

[mannyb]

I have a 2007 Entourage minivan bought new & now has 49K kms & it's only had one warranty work done. It's been very reliable.

[VorteC]

I have a 2007 Entourage minivan bought new & now has 49K kms & it's only had one warranty work done. It's been very reliable.

what warranty work?

[mannyb]

what warranty work?The front end suspension was making some squeaking noise when going over bumps. I forgot what part was replaced under warranty.

[cortez]

Im not surprised. Hyundai makes some very nice cars now at good prices. So does Kia. If I was going to buy a brand new car right now I would strongly consider a Kia or Hyundai.

[ashhabib]

Doesn't surprise me either, I bought a Genesis Coupe last month. No other car in its class has a 5 year bumper to bumper like mine does

[antman59]

It's because Canadians are so cheap. It's all based on price. No way anyone buys a Hyundai for quality. For example, take a Corolla and outfit it exactly the same as an Elantra and price them exactly the same and the Corolla will easily outsell the Elantra.

Hyundai has moved up in the initial quality rankings of leading researchers J.D. Power and Associates.

Earlier this year, the company jumped to fourth place, behind luxury nameplates Lexus, Porsche and Cadillac.

Perhaps we want a good product at a good price, since these are the top 4 I wonder where the others are?