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View Full Version : Interesting Bell move against Rogers

RiCHC3
Jun 17th, 2009, 03:44 PM
Source: http://mobilesyrup.com/2009/06/17/bell-takes-on-rogers-in-upcoming-advertising-campaign-bell-vs-rogers/

http://mobilesyrup.com/wp-content/uploads/2009/06/bellvsrogersnewimage.jpg

We know that Bell and Rogers have a long relationship when it comes to advertising against each other… heck a few months back Rogers claimed that Bell was false advertising with their campaign for being the “fastest and most reliable network”. This was taken straight to the Advertising Standards Canada (ASC) to have their ads removed.

Today is a new day and with a new day comes new advertising. Bell has decided to target Rogers once again, this time no holds barred with a bold posters showing “Bell vs. Rogers”. This is a targeted advertising campaign only located in the Greater Toronto Area locations. The tagline is “Get more than Rogers for Less than Rogers”…and what is it exactly? Well if you are a BlackBerry user you’ll be happy to know that Bell will be launching a new plan today called “GTA Attacks Rogers” and it takes on Rogers $70 BlackBerry plan.

Currently Rogers has a BlackBerry plan that gives you 550 minutes and 1Gb of Data for $70 a month. Bell’s new plan will have the following for $45 a month: 550 minutes, 100 bonus minutes and 1GB data. So in all you get 100 minutes and save $25 per month!

The weird thing about the ad is that they show 2 old Blackberry Curves. We know that Bell is coming out with the BlackBerry Tour (around July 15th) and Rogers has been sporting the BlackBerry 8900 for some time now. However, just some updated devices could have possibly been even more convincing.

Often the big 3 have just been matching one another, but this is quite a decisive jab. Naturally there's the whole GSM vs CDMA debate and of course the anti-Bell comments. Regardless, competition like this promotes lower prices which benefit everyone.
joeyjoejoe
Jun 17th, 2009, 04:48 PM
This kind of jabbing happens all the time.

Bell once made a print ad for the home phone after the big black out. One of the beavers was screaming out his window to his Rogers customer neighbour, saying, "Hey neighbour, come over and use our phone. It still works." Or something like that. Rogers countered with an ad that looked nearly identical (but used a human instead of a beaver). Instead of a black out, it was stormy. That person was screaming to his Bell customer neighbour, "Hey neighbour, come over and watch our cable TV. It still works."

I also love how they compete with the wireless internet. They both claim that their version is faster and has a wider range. The reality is the wireless internet was a project that both Rogers and Bell developed together and share! Let’s take speed capping out of the equation and it's the same service, just re-branded.
Gee
Jun 17th, 2009, 06:00 PM
I hate Rogers.

Doesn't matter what they charge me.

GSM wins in the end.
Kakarot
Jun 17th, 2009, 06:42 PM
Hate bell, telus, MTS... Worst service ever... I don't love rogers but it's been the best signal service I had yet
bubble.tea
Jun 17th, 2009, 06:55 PM
Regarding Bell Internet:

They did raise the cap to 90Gb. I wonder how Rogers will counter.
a in yul
Jun 17th, 2009, 09:37 PM
Regarding Bell Internet:

They did raise the cap to 90Gb. I wonder how Rogers will counter.

wow, better go online and get some info regarding this...; theres a promo for qc right now..this could be the clincher if i get a good retentions deal.!
bubble.tea
Jun 17th, 2009, 10:26 PM
wow, better go online and get some info regarding this...; theres a promo for qc right now..this could be the clincher if i get a good retentions deal.!

I dont' follow.

I see it already in my useage stats.
Gee
Jun 17th, 2009, 10:34 PM
I am still waiting for them to upgrade my speed for the Extreme Service.
sryyz
Jun 18th, 2009, 11:52 AM
This kind of jabbing happens all the time.

Bell once made a print ad for the home phone after the big black out. One of the beavers was screaming out his window to his Rogers customer neighbour, saying, "Hey neighbour, come over and use our phone. It still works." Or something like that. Rogers countered with an ad that looked nearly identical (but used a human instead of a beaver). Instead of a black out, it was stormy. That person was screaming to his Bell customer neighbour, "Hey neighbour, come over and watch our cable TV. It still works."

I also love how they compete with the wireless internet. They both claim that their version is faster and has a wider range. The reality is the wireless internet was a project that both Rogers and Bell developed together and share! Let’s take speed capping out of the equation and it's the same service, just re-branded.

The real irony, is that my rogers service often suffers more quickly, and to a greater extent, than my dish television.

If you have a properly installed dish, it practically takes a hurricane to mess with the signal.
Zero1
Jun 18th, 2009, 01:08 PM
I am still waiting for them to upgrade my speed for the Extreme Service.

Do you have a link to this? I know it would make sense for them to do an increase since they have done so for Express. However, it could still stay the same and just leave the bandwidth cap greater than express in order for Rogers to get people to pay for a bigger cap.

Back to the topic: Is that really all that the plans offer? Minutes and a data plan?
ecgz88
Jun 18th, 2009, 06:59 PM
the reason Bell put Curve in there is because Rogers Curve is 2G phone :cheesygri and Bell Curve is 3G

Source: http://mobilesyrup.com/2009/06/17/bell-takes-on-rogers-in-upcoming-advertising-campaign-bell-vs-rogers/

http://mobilesyrup.com/wp-content/uploads/2009/06/bellvsrogersnewimage.jpg



Often the big 3 have just been matching one another, but this is quite a decisive jab. Naturally there's the whole GSM vs CDMA debate and of course the anti-Bell comments. Regardless, competition like this promotes lower prices which benefit everyone.
Zero1
Jun 18th, 2009, 07:02 PM
the reason Bell put Curve in there is because Rogers Curve is 2G phone :cheesygri and Bell Curve is 3G

I thought bell wasn't capable of providing 3G?
ecgz88
Jun 18th, 2009, 07:22 PM
Bell Curve use Evdo is 3G, Rogers Curve use EDGE is 2.75G :cheesygri

I thought bell wasn't capable of providing 3G?
joeyjoejoe
Jun 18th, 2009, 11:52 PM
The real irony, is that my rogers service often suffers more quickly, and to a greater extent, than my dish television.

If you have a properly installed dish, it practically takes a hurricane to mess with the signal.

Or ice... when it iced over was the only time I lost reception when I had ExpressVu. Just a little tap, tap, tap with my pitching wedge and full signal again. I'm now living in a condo ant at the mercy of Rogers. :mad: