Least favorite brand

[anycee]

I feel like ranting about Ed Hardy so I start a thread where you flame your least favorite brand. Please post yours, or argue with me about Hardy's artistic merit.

Ed Hardy. I can't stand it. It is my current "to hate" brand: I would rather see someone in sweats than just about anything by this label. It has the lack of aesthetic of the artwork print shirts you buy at tourist shops mixed with armani exchanges tackiness. Just too busy, too distracting, and too tasteless. I would be happy if someone can show me the light, show me how a pair of mens dark jeans with a bright skull print accross the ass can go with a shirt with a similar print.

[red120]

Agree on Ed Hardy.. it would be on my list of top 10 hated brands.

Bape still holds the number one spot for me though, most thoughtless design ever. Probably compounded by the hot shot attitude of the people are still wearing it, proud that they're taking part of a fashion trend from over five years ago.

[Bronzeman]

Agree on Ed Hardy.. it would be on my list of top 10 hated brands.

Bape still holds the number one spot for me though, most thoughtless design ever. Probably compounded by the hot shot attitude of the people are still wearing it, proud that they're taking part of a fashion trend from over five years ago.

+1 for the Bape comment. But I'm especially referring to the plain ones that say "BAPE" across the front in regular text and go for $100+ dollars. Ridiculous.

[Havo]

A&F + Hollister are on my list. Clothes that have noxious smells, poor quality and wack logo? It just screams hypebeast... So many A&F clones these days. People buy crappy quality because of the hype and because of the brand. The stitching looks like it's gonna pop off any second.

Ed Hardy is terrible... Christian Audigier fits in that category as well cuz its essentially the same thing. Bape is also terrible. So far... every brand brought up seems to fit in heh.

[McLaren__F1]

Least Favorite Brand: Fakes/Bootlegs

[ktan09]

Ed Hardy, Exco, AE, Roots

[warlockdilemma]

Exco/Phat farm....anything that has hip hop baggy style....

[mahpoaht]

Roots, Old Navy and Ecko.

[ben_liu]

ecko, phat farm, enyce, sean john, bape, mecca exco, omg.

[betheone2]

Ecko, enyce, phatfarm (if your 14 or younger maybe ill have sympathy for you)

Hollister/A&F (again if you wear it fitted instead of tight maybe a little sympathy)

BAPE, Ed Hardy , pretty much any trash you find at places like Jazz or those sub urban stores, fake or real.

also... HATE TNA, love the pants, HATE THE JACKETS AND FRIGGIN DOG CAGE BAGS and UGGS omg too many its like a uniform nowadays

[somemale]

Tommy Hillfiger that racist a$$hole

[xinhang]

bape!!! ugly shirt that cost hundreds! i sitll dont understand why it is so expensive. no design, no creativity. Someone said to me they are all hand made. SOO still ugly!!!

[chinsoulja]

G-STAR is one of them.

[JC69]

Buffalo stuff seems to be made by blind, cacky-fingered epileptics using cloth confiscated from communist cotton plants.

[anycee]

I hate most lables actually, I guess I'm just a hater.

A&F + Hollister are on my list. Clothes that have noxious smells, poor quality and wack logo? It just screams hypebeast... So many A&F clones these days. People buy crappy quality because of the hype and because of the brand. The stitching looks like it's gonna pop off any second.

I actually like A&F's quality (IMO, better than guess and the cheap dkny lines) and the fit works really well for me. The cotton is also super comfy, so their stuff is nice to lie around the house in (if you get it cheap). The logos, the other people who buy it, and the fact that the store is designed to piss people off are my only problems with the brand.

[warlockdilemma]

Tommy Hillfiger that racist a$$hole

That was just an urban legend...he never actually said those things ....

[canadiancynosure]

Any of that stuff by Louis Vutton. I don't understand why its so popular. It looks like the pattern from the inside lining of my grandmothers suitcase from 1958.

[faken]

A&F! way too many people at school wear this crap now..
ECKO anything, jeans, shirts, hoodies. please act gangster..

[anycee]

Any of that stuff by Louis Vutton. I don't understand why its so popular. It looks like the pattern from the inside lining of my grandmothers suitcase from 1958.
+1
Monogram LV bags are esp ugly imo...

[Havo]

Ecko, enyce, phatfarm (if your 14 or younger maybe ill have sympathy for you)

Hollister/A&F (again if you wear it fitted instead of tight maybe a little sympathy)

BAPE, Ed Hardy , pretty much any trash you find at places like Jazz or those sub urban stores, fake or real.

also... HATE TNA, love the pants, HATE THE JACKETS AND FRIGGIN DOG CAGE BAGS and UGGS omg too many its like a uniform nowadays

+1 on UGGs and TNA bag+jacket. It's the hypebeast clothing of women these days. Why do people like ridiculously chunky looking footwear? Because they think it's comfortable... u can say the same thing for crocs but those wear UGGs will argue they look cute... nu uh. TNA jacket... most played out thing every winter. Everyone and their grandmother has one. Same goes for the TNA bag... why do people honestly need such a big bag? It looks ridiculous.

[Steeve Urkel]

ecko, phat farm, enyce, sean john, bape, mecca exco, omg.

All those and those horrible shirts that scream CK and TOMMY HILFIGER on the front..just tacky.

one of my friends at work he had a tshirt from a joke shop and it said Tommy Pullymyfinger....:lol: was actually pretty funny.

Ecko- I don't even consider that "urban" as they have Ecko baby clothing and even kiddy baby phat at the Bay.....so it just makes me laugh.

I also remember when everyone used to have the Club Monaco logo sweats..I was in grade 8 i think...so tacky:cheesygri

Any pants with a logo on the butt...those are just too funny.

Also any Old Navy logo clothing. I think i have seen some before.

[Steeve Urkel]

+1 on UGGs and TNA bag+jacket. It's the hypebeast clothing of women these days. Why do people like ridiculously chunky looking footwear? Because they think it's comfortable... u can say the same thing for crocs but those wear UGGs will argue they look cute... nu uh. TNA jacket... most played out thing every winter. Everyone and their grandmother has one. Same goes for the TNA bag... why do people honestly need such a big bag? It looks ridiculous.

Forgot about TNA...but nothing wrong with carrying a big bag if you have lots of stuff to carry around.

I have a TNA-sized bag (not a tna..but a nice leather bag :) and i use it for my laptop, books, files, lunch, winter stuff, mittens ect.....

[betheone2]

Forgot about TNA...but nothing wrong with carrying a big bag if you have lots of stuff to carry around.

I have a TNA-sized bag (not a tna..but a nice leather bag :) and i use it for my laptop, books, files, lunch, winter stuff, mittens ect.....

exactly, its nice. if someone told me a girl had a TNA bag, I automatically know its either the gold on black or the multicolor on black

sooo ugly lol

[blizzah]

exactly, its nice. if someone told me a girl had a TNA bag, I automatically know its either the gold on black or the multicolor on black

sooo ugly lol

I think, well I know girls buy it because of the perceived status symbol of having one, but when they are only 80$ and you have to look like a complete follower of everyone else, you tend to look not so great.

If you are going to the gym, then one of those Lulu or Puma or Adidas big bags will be fine but anything monogram is ugly.

Brands that I don't seem to see what is so great about is Coach, Gucci etc, especially the non-leather products. I concede their leather stuff is good quality for the price, but why are you paying 300-400 dollars for a canvas bag? Howver, their goods aren't that ugly, so more power to them that they can sell them.

Most hated brands are stuff like Rocawear, Shady, Enyce etc. If you gotta tuck it into your socks, its too long.

[ShadowVlican]

any brands that gangstas wear

i dunno the specific brandnames, but you won't miss it when some gangsta walks by with an oversized black hoodie with gold pattern prints etc.. :lol:

[THEM BRICK KIDS]

ummm... phat farm, k-swiss, soutpole, exco, etc.

[Bordello]

ummm... phat farm, k-swiss, soutpole, exco, etc.
Why is K-Swiss in that list? Their shoes are pretty nice, not gangsta-looking at all.

[ryan123]

asian chicks wearing ugg boots with lv/tna bag are everywhere... And whats with every asian guy wearing those camo Bape or FCUK jackets. All the asian teenage fobs have the same haircut too, with those big black framed glasses.

[NaturalLemonFlavour]

asian chicks wearing ugg boots with lv/tna bag are everywhere... And whats with every asian guy wearing those camo Bape or FCUK jackets. All the asian teenage fobs have the same haircut too, with those big black framed glasses.

I think he hates asians

[Aznsilvrboy]

Any gangster wear

[blizzah]

asian chicks wearing ugg boots with lv/tna bag are everywhere... And whats with every asian guy wearing those camo Bape or FCUK jackets. All the asian teenage fobs have the same haircut too, with those big black framed glasses.

Why about white girls waiting the same thing, do they look better?

[willyxjai]

Ed hardy
Bape
Exco
Phat farm

[Stretchy]

TNA

There's this girl who wears the same TNA pants every damn day.
And those giant TNA bags, oh how much I hate those.

[yao416]

TNA

There's this girl who wears the same TNA pants every damn day.
And those giant TNA bags, oh how much I hate those.

Must smells :lol:

[VIKKO]

i hate guess and parasuco

and the guys who wear them :-0

[jcj]

Ed Hardy and Artful Dodger are only two of my most hate brands when it comes to design! I like more the plain one compare with these brands design!

[mahpoaht]

any brands that gangstas wear

i dunno the specific brandnames, but you won't miss it when some gangsta walks by with an oversized black hoodie with gold pattern prints etc.. :lol:

I think you talk about wannabe gansta. Real ganster wear suit and expensive clothes ;)

[ShadowVlican]

I think you talk about wannabe gansta. Real ganster wear suit and expensive clothes ;)
lol true that

now that i wouldn't mind

[superock]

i hates clothes in general, whatever happened to the toga?

[xinhang]

asian chicks wearing ugg boots with lv/tna bag are everywhere... And whats with every asian guy wearing those camo Bape or FCUK jackets. All the asian teenage fobs have the same haircut too, with those big black framed glasses.

oh stop being racist :P. Im asian and i dont wear bape or fcuk. i also dont wear stupid big black framed glasses. i agree with you though. Hhose fob guys pisses me off with their big thick black framed glasses. It is so ugly.

[xinhang]

G-STAR is one of them.

What is wrong with G-star? their item are really nice (shirts and jackets, not jeans) got lots of detailing on them. Quality wasnt as good as before, but they lowered their price on their item, so did the quality but still awsome.

[ryan123]

oh stop being racist :P. Im asian and i dont wear bape or fcuk. i also dont wear stupid big black framed glasses. i agree with you though. Hhose fob guys pisses me off with their big thick black framed glasses. It is so ugly.

Im not being racist lol. Im asian myself, and that black framed glasses are everywhere. Usually a big logo of D&G, GUCCI, or Dior are shown on the side as well

[xinhang]

Im not being racist lol. Im asian myself, and that black framed glasses are everywhere. Usually a big logo of D&G, GUCCI, or Dior are shown on the side as well

hehe i c i c. I like half framed. I got a prada purple / white half frame. i think it looks alot nicer than those big black ones. I have no clue where that trend started, but it gotta stop.

[warlockdilemma]

asian chicks wearing ugg boots with lv/tna bag are everywhere... And whats with every asian guy wearing those camo Bape or FCUK jackets. All the asian teenage fobs have the same haircut too, with those big black framed glasses.

I think he hates asians

I think there is a difference here......He hates asians that look like idiots :D ...I totally agree,whats with that geeky look fad

BTW I am asian

[sleepyguy]

Lol, so true about the big thick black frames on asian guys. SOOOO many of them have it. On girls it looks cute... on guys it just looks ghey, not that there is anything wrong with that :)

Not a brand in partitcular but Proped collar... horrible, you don't look cool... you look like an idiot.

[xinhang]

finally some words of wisdom. proped color is sooo freaking stupid!!!

[Steeve Urkel]

i hate guess and parasuco

and the guys who wear them :-0

Ewwww,

Parsuco is really going down as a label.

I just readsaw they have Parsuco for Smart Set jeans for women and the most expensive will be $65.

To me when a once popular "designer" brand if you can call it that starts to make clothing for the lower stores, it means they lose a lot of status.

Like Fairweather, they sell Isaac Mizrahi and he used to be a big designer, now he makes t-shirts that sell for $10 and crappy material.

[vanessie]

I used to hate on cheap brands, but then I grew up and realized I buy what I can afford. If that's Exco, so be it. :lol: So, my closet is full of Costa Blanca, H&M, Urban Planet, and Stitches. :lol:

BAPE is pretty dumb though. I hate seeing guys wear too many colours. And their shoes look like a straight rip off of Nike AF1s.

TNA is annoying because every girl wears it, probably to show off how rich they are. *bitter* :lol: Semi-OT, the other day I was almost pushed into the subway by a girl wielding a giant TNA bag.

[stillmatic11]

I find it funny how many people hate Bape, but I wonder how many of you that hate the brand wear something that is equivalent in pricing. If you wear stuff that's cheap, it really makes no sense to hate something that is out of your price range.

[urban1]

Money does NOT equal style.

A high price on a piece of clothing doesnt necesarily make it cool or stylish.

And being able to afford expensive clothes does mean you have taste or style.

I find it funny how many people hate Bape, but I wonder how many of you that hate the brand wear something that is equivalent in pricing. If you wear stuff that's cheap, it really makes no sense to hate something that is out of your price range.

[JC69]

Money does NOT equal style.

A high price on a piece of clothing doesnt necesarily make it cool or stylish.

And being able to afford expensive clothes does mean you have taste or style.

+1

[stillmatic11]

Money does NOT equal style.

A high price on a piece of clothing doesnt necesarily make it cool or stylish.

And being able to afford expensive clothes does mean you have taste or style.

I'm not sure what your point is. I never said money equaled style and never said Bape was even cool or stylish. Style comes down to the individual and how they piece everything together to make it work. My point was some people were grouping Phatfarm, Ecko, Enyce and etc together with Bape, which really makes no sense considering they're totally different brands.

I'm just saying that the same people saying Bape is trash probably can't afford it either. It's kind of stupid to put down a brand like Bape when you wear Old Navy or something like that. People that wear Bape usually wear it for it's exclusivity and designs.

[blizzah]

People that wear Bape usually wear it for it's exclusivity and designs.

Why are you saying BAPE is expensive, it is only expensive because it had to go through several hands to get to Canada, and each step, that person takes a profit. In Japan, the prices are pretty comparable to clothing here, except it is uglier.

People are ONLY hating on its designs. Most people on this board spend a lot of money on clothing, yet they spend it on clothing that is high quality and good looking. Now I don't know about Bape quality, but all I can say is there is no one who buys those camo sweaters because they LOOK good. People buy it for the name and the right to brag to their friends that even though they look like a tool, they paid extra money to look like that tool.

That said, their T-shirts are nice, but personally, there are other types of clothing that I would rather buy.

[anycee]

Bape is still fairly expensive in the NY bape store. Not as outrageous as in Canada where you are buying (probably fakes) from 3rd parties, but still Bape costs more than twice as much as say, BR or A&F, which are already regarded as overpriced. These prices are still about half of designer fastion, however. No idea about Japanese prices.

I don't hate the brand. IMO the designs are interesting and the exclusivity aspect is sort of cool. I do hate BBC however.

[vintage]

never really hated ne brands...all brands have something that looks hot

[Fabulaz]

finally some words of wisdom. proped color is sooo freaking stupid!!!

How ironic.

[thendless]

4 come to mind:

J Lindeberg: I see nothing great about this brand, its only good if you like to be a walking billboard because in all their stuff I see people wear everyday, all I see is that big boring logo, whether it is plastered on a tshirt, hoody, or their belts.

Ed Hardy: Tasteless. I don't really see the appeal in this stuff either... I guess if you like colourful clothing :D

R&R: I see these too much now and like J Lindeberg they just seem like boring as hell, everything is those damn R's or those crowns. I can tolerate them a little on women but on guys it is too mega gay for me. PLUS my friends tell me the quality is pure garbage.

BAPE: To be honest I havent seen much of their clothing, but whenever I see it I just see big B A P E letters stitched on a hoody or whatever. Another walking billboard example... FCUK sweaters and hoodys are another good example of this, but FCUK makes some decent tops other than those so I don't mind them...

edit: Add D&G to the list, All i see is D&G plastered on shirts haha

[dasaylay]

3 come to mind:

J Lindeberg: I see nothing great about this brand, its only good if you like to be a walking billboard because in all their stuff I see people wear everyday, all I see is that big boring logo, whether it is plastered on a tshirt, hoody, or their belts.

Ed Hardy: Tasteless. I don't really see the appeal in this stuff either... I guess if you like colourful clothing :D

R&R: I see these too much now and like J Lindeberg they just seem like boring as hell, everything is those damn R's or those crowns. I can tolerate them a little on women but on guys it is too mega gay for me. PLUS my friends tell me the quality is pure garbage.

BAPE: To be honest I havent seen much of their clothing, but whenever I see it I just see big B A P E letters stitched on a hoody or whatever. Another walking billboard example... FCUK sweaters and hoodys are another good example of this, but FCUK makes some decent tops other than those so I don't mind them...

Wasn't that 5 things?

But on Bape. Honestly, all the ones you see being worn by kids are FAKE. These wanksters walk into stores like Jazz and Studio47 and think they're hot $hit when they drop $90 for a fake sweater thinking its real. It was supposed to be an exclusive label 'til all the fakes sprouted up. Now you have a herd of kids in high school rocking camo Bape sweaters with oversized jeans from Old Navy.

[betheone2]

I cannot take anyone wearing bape serious, fake or real. Bape is as urban as urban clothing gets, and quite frankly if your still wearing that after age 20, you serious need to check your own maturity. That being said, yes its sad to see a brand get ruined by fakes and little kids especially when earlier generations of bape had a flair to it; however its even more sad seeing people pay half a grand on a sweater, or a bill for a tshirt.

[urban1]

You could make this thread about any trendy brand or fad from any decade.

A particular brand of expensive highend clothing becomes fashionable among stars and the rich. Everyday kids pickup on it. Cool kids start wearing it first. Followers wear it next. By the time the follower is wearing it, the rich and famous have long ditched it for something else and even the cool kids have put the stuff at the back of the closet.

Its pretty easy to create a list of brands that were cool only to become uncool or brands that have whored themselves out and become uncool.

[stealth]

Stussy
Mossimo
Usually Hilfiger.

[JC69]

Who cares whether it's fake or real in this context? If it's a copy of hideous clothes then it's still hideous....fake or real.

[somemale]

Stussy
Mossimo
Usually Hilfiger.

Mossimo used to be awesome

[red120]

I find it funny how many people hate Bape, but I wonder how many of you that hate the brand wear something that is equivalent in pricing. If you wear stuff that's cheap, it really makes no sense to hate something that is out of your price range.
Feh..

I can say with 100% confidence that the majority of stuff in my closet could smoke any Bape piece.

Bape is still ugly, no question about it.

[faken]

Mossimo used to be awesome

is that the brand that you could buy at walmart? I dunno I never step into walmart anymore.

[somemale]

is that the brand that you could buy at walmart? I dunno I never step into walmart anymore.

It used to be its own independent brand, and had really nice clothes (mid 90's?), but then they went bankrupt or something. Eventually in the 2000's Target in the states bought them and started selling them and it was horrible then.

[trixR4kids]

asian chicks wearing ugg boots with lv/tna bag are everywhere... And whats with every asian guy wearing those camo Bape or FCUK jackets. All the asian teenage fobs have the same haircut too, with those big black framed glasses.

I think your just taking it to the next level by aiming at asians in general. This is about brands, not ppl u see on the street and hate. What about white people who wear full a&f, hollister, and american eagle clothing.

But back on topic, i hate exco!

[jcoltage]

I don't know who makes them but I saw a few guys in DT Detroit wearing a hoodie/mask - Then I saw some jackass that want to know the time in front of City Hall Toronto wearing a hoodie/Ski mask (lizard skin design) and I am prepped to take out his knees before he pulls anything.

I don't know what sick fetish this **** is but what the hell is going on with hoodies these days. ok hoodie are good - Ski mask are cool - But once you mix them I think you look like a ****** also once you make skin prints on them I going to stab you.

[jcoltage]

Ok LRG makes them http://i63.photobucket.com/albums/h136/beggs88/jason34.jpg

Like I said if you come dressed like that and approached me -- I have ever right to take out your knee caps or just out right stab you.

[mr_smartman]

Stussy
Mossimo
Usually Hilfiger.

stussy use to be awesome, its still pretty good...but it sucked big time when all the fobs decided it was cool and started wearing it cause of the name, buying only the ones that said stussy

[JC69]

Ok LRG makes them http://i63.photobucket.com/albums/h136/beggs88/jason34.jpg

Like I said if you come dressed like that and approached me -- I have ever right to take out your knee caps or just out right stab you.

Is this seriously a fashion? I thought there was a law in (Ontario at least) about dressing like you're about to rob something.

[lexani]

I think you talk about wannabe gansta. Real ganster wear suit and expensive clothes ;)

damn straight

[thendless]

Ok LRG makes them http://i63.photobucket.com/albums/h136/beggs88/jason34.jpg

Like I said if you come dressed like that and approached me -- I have ever right to take out your knee caps or just out right stab you.

OH man i forgot these... add these to my list

I hope the fad dies soon

[monstar]

I don't like JL
I will never buy or wear their clothes

[RestIsHistory]

Sean John
LRG
Puma

[Havo]

You can add famous stars and straps as well as vans to the list... so many followers are picking up vans... I don't see what's so big about flat soled, canvas footwear. Not comfortable... not good for your feet and not even good in the rain.

[mtlguy]

Too many to list...

[TapemanPL]

You can add famous stars and straps as well as vans to the list... so many followers are picking up vans... I don't see what's so big about flat soled, canvas footwear. Not comfortable... not good for your feet and not even good in the rain.

fsas is a sweet brand...like c'mon travis barker. enough said
vans were good skate shoes back in the day and all skate shoes have flat bottoms. they're amazing for longboarding, i own like 10 pairs of vans

i don't really hate any brands but hollister, american eagle, A&F, and FCUK bother me

[loho33]

instead of being haters...why not post brands that you've actually bought and had bad experience with it. If you dont like the image of the brand...so be it...dont judge others for liking it.

Here are brands I've bought and now stay way clear.

DKNY - inconsistent fit
Gap - sweater deformed...
FCUK - shirts shrink
Mexx - dress shirts deform and loses buttons
Armani Exchange - fake/poser Amarni...using material that last only once in the washing machine.

[DeimosBeros]

Tommy Hilfiger

Too much garbage. I like the dress pants though.

[stillmatic11]

When it comes to streetwear, Bape is the originator and still on of the top brands in the game. For the people who wear something equivalent in pricing, is it stuff like Armani, LV, and etc? or Visvim, Mastermind and etc? There's quite a big difference between the 2 considering these groups of brands meet totally different markets and really aren't competing with each other much. Does it really make sense to hate a brand like Bape just because it's not your style?

The majority of Bape you see on the street is fake anyways. It's almost getting to the point of being like LV handbags. To those of us into streetwear, it's pretty easy to tell who's wearing Fape, just from how the rest of their outfit is put together. It's usually baggy jeans with AF1's that aren't clean.

[stillmatic11]

instead of being haters...why not post brands that you've actually bought and had bad experience with it. If you dont like the image of the brand...so be it...dont judge others for liking it.

Here are brands I've bought and now stay way clear.

DKNY - inconsistent fit
Gap - sweater deformed...
FCUK - shirts shrink
Mexx - dress shirts deform and loses buttons
Armani Exchange - fake/poser Amarni...using material that last only once in the washing machine.

Exactly my thinking as well.

[flexwong]

i hate A&F and Hollister. subpar quality for a really high price.

[M-e-X-x]

fcuk

enuf said

indeed, as my thread would suggest:

http://www.redflagdeals.com/forums/showthread.php?t=384162

Im not being racist lol. Im asian myself, and that black framed glasses are everywhere. Usually a big logo of D&G, GUCCI, or Dior are shown on the side as well

i was gonna go with D&G frames, but swapped to versace after a friend suggested.. good thing too... D&G is everywhere!


4 come to mind:

J Lindeberg: I see nothing great about this brand, its only good if you like to be a walking billboard because in all their stuff I see people wear everyday, all I see is that big boring logo, whether it is plastered on a tshirt, hoody, or their belts.

JL is big out west... rarely to never see it out east

[Skully]

levi's and carrhart, used to be all US/Canadian now China and every other possible cutthroat country that they make big $$$$$$$ off of, why cant We get a break like them on there ridiculous prices....

[jcoltage]

i hate A&F and Hollister. subpar quality for a really high price.

I went to the Hollister Store in the states and the girl comes up to me and has to yells because the music is too loud (and whats with the lighting)- I find some polos and it seems that they are made out of high end toilet paper - I own some of their stuff but this year they gone too far down in quality for me to buy them..

oh yea the Live for malibu beach tv screens they got in every store is fake (its raining in Cali. for the past 3 days) while they show it as a beach party.

A&F spent an amount of $10 million USD to install video walls into HCO stores nationwide.[10] The walls play live feed from Surf City to give shoppers the surfer feel.