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Warren Coughlin
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By Warren Coughlin

Warren is a business coach with ActionCoach, who is committed to helping entrepreneurs and executives grow themselves and their businesses so they can live the lives they seek. He has been recognized as the Canadian Coach of the Year Award (2005), The Top Performing Coach Award (2006) and as one of the top 10 coaches among the 1000+ coaches around the world in ActionCoach.


Hello Warren, I have an online business that is doing pretty well -- sales are coming in and minimal expenses are going out. I am currently using Google Adsense & Adwords and Yahoo Search Marketing. I am also considering getting into radio spots, but I want to know what would be the absolute best way to get great marketing at low cost that would bring my business even more customers.

– Jason



Hi Jason, Shucks, that sounds like giving away all the content of my seminar on the 22nd. It will be tough to provide 3 hours of content in one reply. So, I will provide an overview of a couple of key strategies and invite you to come out...

For an online business, affiliate programs and joint venture relationships are great. Using social marketing online and participating in discussion groups can also be productive. With respect to the latter, you have to be careful not to violate the rules of the group and market directly. But by providing help, you create a positive view in the minds of those participants.

It's important that you plan all of this, though. Don't just do it randomly, but strategically so that you get the best outcomes. By that I mean target your communications to the people you want to reach, track your results, spend more time and money on those activities that generate results and stop doing things that are not creating results.

Good luck!

Warren

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