|
solbok
|
From the Starbucks website:
Commuter Mug Discount One way Starbucks reduces waste is by encouraging customers and partners (employees) to use reusable mugs. Customers who use their own mugs receive a $0.10 discount. In 2003, customers used commuter mugs more than 13.5 million times, keeping an estimated 586,800 pounds of paper from landfills.
STARBUCKS, FAIR TRADE, AND COFFEE SOCIAL RESPONSIBILITY
• Starbucks and the Fair Trade movement share a common goal: to help ensure that farmers receive an
equitable price for their coffee and strengthen their farms for the future.
Purchasing Fair Trade Certified™ coffee is one of a number of ways Starbucks cultivates stable relationships
with farmers. Additional steps include paying substantial premiums for all coffee purchases, long term contracts
and affordable credit for farmers, direct purchasing, investing in social projects in coffee communities, and
C.A.F.E. Practices buying guidelines.
• Starbucks is North America’s largest purchaser of Fair Trade CertifiedTM coffee.
In fiscal 2005, Starbucks purchased 11.5 million pounds of Fair Trade Certified™ coffee, compared to 4.8
million pounds in fiscal 2004. This represents approximately 10 percent of global Fair Trade Certified™ coffee
imports. In fiscal 2006, Starbucks plans to increase sales of our newly introduced Fair Trade product offerings
and purchase 12 million pounds of Fair Trade Certified™ coffee.
• Starbucks sells Fair Trade Certified coffee around the world.
Starbucks is the only company licensed to sell Fair Trade Certified™ coffee in 23 countries, including Austria,
Australia, Canada, China, France, Germany, Greece, Indonesia, Japan, Korea, Malaysia, New Zealand,
Philippines, Singapore, Spain, Switzerland, Taiwan, Thailand, United Kingdom and the United States.
• Starbucks is committed to paying equitable prices for all of our coffee. We do that to ensure that farmers
make a profit and to encourage future production of high quality coffee.
Starbucks pays premium prices that are substantially over and above the prevailing commodity-grade
coffee prices. In fiscal 2003, when prices for commercial-grade arabica coffee ranged from $0.55-$0.70 per
pound, Starbucks paid an average of $1.20 per pound for all of our coffee. In fiscal 2005, Starbucks paid an
average price of $1.28 per pound, which was 23 percent higher than the average New York “C” market price
during the same time frame.
• Fair Trade Certified coffee is one part of a larger effort by Starbucks to be socially responsible in our
relationships with coffee farmers and communities
Starbucks is committed to purchasing our coffee in an ethical and sustainable manner, regardless of labels and
certifications. The Fair Trade system only certifies cooperatives of small-holder, family-owned farms, a system
that currently produces about two percent of the world’s coffee supply. The majority of the high-quality coffee
Starbucks purchases is grown by farmers outside this system, many of whom are small-holders. Fair Trade
Certified™ coffee is one source of supply for our global coffee purchases.
• Starbucks works with several organizations to make credit available to coffee growers, which enables
them to postpone selling their crops until the price is favorable.
In fiscal 2004, Starbucks committed $1million to Calvert Foundation, $2.5 million to Verde Ventures, managed
by Conservation International, and $2.5 million to EcoLogic Finance for loans to coffee farmers. And additional
$2.5 million was provided to EcoLogic Finance in fiscal 2005, not only to extend loans to coffee farmers but also
to cocoa farmers.
• Starbucks is helping build schools, health clinics, coffee mills and other projects that benefit coffee
communities.
For many years, Starbucks and a number of farms have collaborated to help improve the quality of life for
farming families and their communities. Starbucks provides funding for projects by adding a “social
development premium” over and above the price of coffee purchased from participating farms. The farm often
matches Starbucks contribution with its own investment to support the project. In fiscal 2005, Starbucks invested
$1.5 million in 40 social projects that ranged from education programs in Nicaragua to a hospital renovation in
Papua New Guinea.
For more information about Starbucks sustainability practices, please review our
Corporate Social Responsibility Annual Report at http://www.starbucks.com/csrannualreport.
Updated 3/07/06
|