Deal Details

Lavalife.com has launched a new online dating service, specifically designed for singles age 45+ - and it’s free...for now. It offers unique, in-depth profiles which are aimed at introducing the “whole” person, chat rooms to socialize in, and a 100% confidential way to find and connect with like-minded people. All services on the site are free for the first few weeks. CEO of LavaLife Marina Glogovac explains, “There are more than 85 million baby boomers in the United States and Canada alone. We did extensive research that confirmed that boomers are tired of competing on mainstream dating sites, where users are much younger and the emphasis is primarily on looks. This group of mature singles is seeking a place not only to connect with other like-minded singles, but also to uncover important life information, explore new interests, exchange ideas and maximize their busy lifestyles.”

If you are under 45, you can also try unlimited LavaLife for free for seven days, including sending messages and viewing all profiles.