French Connection launched their Customer Appreciation Sale this morning and with it comes a whopping 40% off all full-priced merchandise with coupon code CUST40. You'll also get an additional 10% off sale items!

At full price, women's apparel starts at $38 and accessories start at $18, so at 40% off there are bound to be some great buys! Men's apparel starts at $28 before the discount. The sale runs today through May 13 and is valid in-store and online.