No Frills is also proud to support local communities and the names of local owners are included in the store name to show this fact. Walking into a No Frills should feel like walking into a local market, with great service and employees working there that you know who are members of the community. To this end, No Frills also uses its own generic No Name brand of food; this both saves you money and gives the stores feel more homey and less like a mega-corporation supermarket.

Of course today with the growing green movement, there are more reasons to shop at No Frills than before: reduced energy expenditure by not running expensive light fixtures and from not running costly in-store meat cutting and baking departments, selling a smaller variety of foods so that you get higher quality food, and by staying out of big budget marketing and advertising campaigns. This is good, but the main reason to shop at No Frills hasn't changed since 1978, which is to save money. Any No Frills coupons and deals on top of their current price would just make shopping decisions even easier.

At No Frills you can find everything you could at a normal grocery store, but the prices you'll get can't be found at competing stores. Validate this at any time by going through our No Frills coupons and deals. Even if they could, No Frills has a policy where they'll match any lower price ever found at another store. On top of the great savings, you are also shopping at a store that cares about your community.